As COO, my job each day is to help fulfill the mission of making the world a better place through the arts!Create and deliver monthly CEO report of organization activity highlighting key metrics like online analytics, social media metrics, gallery sales, press and online articles, foot traffic — complete with charts, narrative, and forecasts.Review and approve weekly invoices before sending to CEO for approval.Review, revise, and approve marketing material including designs, press releases, social media campaigns, email blasts, brochures, direct mail, gallery lettering, posters, and more ahead of deployment and/or printing. Liaise with co-workers, project leaders, and contractors on a daily basis concerning key deliverables and milestones for ongoing projects.Involved in all aspects of the 2021 Arts Annual Beyond the Walls hotel art and film project including hiring film crew, coordinating with key stakeholders, managing product development, overseeing deployment of the marketing campaign, and keeping the project within budget and scheduling constraints.Project Lead for the awarding of $55K for the 2022 Professional Artist Grant, including on-boarding the panel, managing potential grantees, editing contracts, revising grant guidelines, hosting the online public panel review, overseeing the marketing campaign.Production management of virtual grant workshops, art chats, and digital conversations on Zoom or Facebook live. Developed event content including presentation slides and digital assets deployed during the virtual events.Oversee and manage exhibition related events including marketing, planning, food and beverage, staffing, signage, and guest relations.Created digital tracking dashboard to easily capture, report, and chart foot traffic, visitor zip codes, gallery sales, donations, and visitor demographics.

As Chief Marketing Officer for Erin Bassett Artistry, my job was to create cool, eye-catching, and innovative new ways to sell the beautiful wearable art of the EBA product line.Meet regularly with client to discuss strategy, goals, as well as short and long term planning for marketing campaigns, sales, promotions, public appearances, and strategic relationships.Create and deploy new communication workflow processes utilizing the Basecamp online software to manage all aspects of the magazine build from start to drafts to edits to final printable product.Write engaging copy for the website, social media, brochures, sales material, press releases, email blasts, flyers, and more.Brand management including the development of a new logo, new tag line, updated use of photos, and corporate I.D. package.Development and deployment of multiple campaigns including seasonal promotions with campaigns spanning social media, email, and the website.Write, shoot, edit, and deploy video promotions on behalf of the EBA brand.

In this role, most impactful metrics were innovation and relevancy — which have led to major successes in the initiatives I created, pursued, and executed.Served as program manager and principal negotiator for the CO OP MARKETING PROGRAM, accounting for 2.5 million dollars in media buys and advertising placements on behalf of over 85 of Broward County's most celebrated cultural organizations in print, television, radio, and digital. This includes ad tracking, analytics, invoicing, auditing preparation, and client relations. Oversaw an increase in the number of ads processed in 2017 by 67% and then another 28% in 2818, and enjoyed the best audit in 29 years in 2019.A major innovation was my creation of CMP AD PRO, an online advertising ordering system. This innovative paperless system was a first in the 27-year history of the advertising program which allows for more efficient ordering, invoice management, client billing, and tracking of all advertising activity.Implemented creative communication strategies for an engaging new public profile including enhancements to the website, email blasts, printed collateral combined with strong creative narratives on social media outlets.Created and managed the Art Advertising Program (AAP), a new revenue stream created from the CO OP program, which maintained low rates while furthering client and vendor relationships.Created in-depth and wide-ranging media placement plans which are based on the communication needs of the client — including monthly, quarterly, and annual reports for the county.Created television, radio, online, proposals, and other advertising content as needed by the organization or upon request from the CEO.

Paid speaker at an annual seminar for a group of 70-100 professional and emerging artists in South Florida. Presented in-depth case studies for social media marketing, business networking, building strategic relationships, developing a product mix, pursuing distribution outlets, marketing a brand name, and engaging the press.Over the years, the "Art of Self Promotion" speech has been hosted by Broward Cultural Division, ArtServe, The Frank Art Gallery, Broward ARTrepreneurs, Mandel Public Library of West Palm Beach, and more.

As the Art Director + Assistant Editor for Sugarcane Magazine, my job was to create a compelling, eye-catching, and innovative magazine layout that intrigued, inspired, and enlightened the reader.Conceptualize, design, and deploy magazine layout including management of text, photo, and digital assets in the product build. Oversee packaging and press readiness of final files.Development, design, and deployment of multiple campaigns including seasonal promotions with campaigns spanning social media, email, and the website.Meet regularly with client to discuss strategy, goals, as well as short and long term planning for marketing campaigns, sales, promotions, public appearances, and strategic relationships.Create client ads upon request, and on a case-by-case basis, to ensure all advertisers can have access to high quality design.Create and deploy new communication workflow processes utilizing the Basecamp online software to manage all aspects of the magazine build from start to drafts to edits to final printable product.Conceptualize, write, and design sales and marketing material to be used in soliciting for advertisers, sponsors, and strategic partners.

Managed all aspects of art studio and online gallery, including sales/business development, production, marketing, inventory, shipping, event planning and tour scheduling. Increased website views by 40% by incorporating dynamic and engaging video content into the digital and social media marketing strategyIncreased sales by 30% through direct business networking with local chapter organizationsImplemented marketing campaigns which increased public profile, increased sales + website traffic, and garnered project offersDirected a small staff of part-time employees

Utilized art and music to lead at-risk adolescents on a path to success with class projects to build confidence, self-worth, and interpersonal skills which will lead to many successes in their life. Created and implemented class projects that are engaging, interactive, educational, and positive. Submitted reports on each student weekly with followup bi-monthly meetings with leadership.