One of Europe’s fastest growing, award-winning marketing agencies specialising in strategic brand partnerships. Cherry London works globally, building meaningful relationships using the power of partnership and collaboration to create value, whether through strategic partnership marketing, customer loyalty & engagement programmes or brand creation.Recent and current clients include O2, HSBC, Nike, Bupa, McLaren, Jim Beam, Jaguar Land Rover and Sony PlayStation

The MBA covered all key business areas including strategy, marketing, finance, accounting, organisational behaviour, HR and economics. During the year I led an MBA strategy consultancy project with world-renowned department store Harrods by assessing the company’s CRM programme through in-depth data analysis and provided recommendations for improved customer engagement. The project also included research and analysis of industry trends, best practice and competitor strategies to evaluate Harrods’ digital capabilities resulting in recommendations to improve customer experience in-store and across online and digital channels.The course also included a leadership week at The Royal Military Academy Sandhurst, a further consulting project with Isafold Travel in Iceland, and a leadership study trip with business leaders in South Africa.

- Managed Adidas' global football and World Cup sponsorships creating impactful multi-platform communications campaigns that resulted in Adidas being the most talked about brand during the 2014 World Cup across all media platforms and achieving record merchandise sales- Co-ordinated and led the integrated communications strategy for Aviva’s sponsorship of Premiership Rugby to drive brand recognition and communicate product messaging to English rugby fans resulting in an increase in product sales and an industry award for best event sponsorship in the UK- Successfully designed and executed HSBC’s social media communications plan around the brand’s global golf sponsorships by maintaining a constant conversation with golf fans on social media resulting in 15,000 Twitter followers and over 2 million YouTube views- Managed and launched the partnership between Manchester United and Indian tyre company Apollo Tyres to help build the manufacturer’s brand presence in Europe and generated over £250,000 in media value- Developed, managed and strategically executed the integrated communications strategy for Aviva’s long-term sponsorship of British Athletics in the run up to London 2012 resulting in an increase in brand awareness by 15% over four years - Part of a multi-agency communications team working with varying levels of stakeholders to grow HSBC’s global golf portfolio resulting in the bank’s flagship tournament in China achieving World Golf Championship status- Delivered Gillette’s ambassadorial programme through media interviews and online video content to promote Gillette products to customers and provided successful crisis management expertise to senior management - Advised Carling for three consecutive years on the company’s League Cup sponsorship creating and planning innovative multichannel campaigns putting customers at the heart of the competition and reinforcing the brand’s status as the UK’s best-selling lager

Activated HSBC’s global golf sponsorship in the Far East by writing editorial content for newspapers and magazines in Asia around key tournaments in the golf calendarDeveloped relationships with a number of stakeholders to plan and execute HSBC’s grassroots golf programme in China to help develop the next generation of Chinese talent