National Accounts
CurrentOversee client accounts including Baker & Taylor, Brodart, Bookazine, Readerlink, Accelerate360, Target, Walmart, Kroger, Wegmans, Hudson Group, Sam’s Club, Costco, and BJ’s Wholesale Club, Bass Pro and Tractor Supply. Provide clients with consultative sales, driving business growth and revenue generation through presentation of product portfolio in accordance with individual needs and objectives, as well as target markets. Key Accomplishments:• Leveraged RangeMe and ECRM to prospect for and open new accounts• Re-established Regional title sales with BJ’s Wholesale Club• Strategically positioned titles at key accounts to help drive wider industry sales • Compile and edit comparative titles for trade, library and mass wholesale • Successfully manage cooperative advertising budgets with library and trade wholesalers to help maximize opportunities• Opened new account with Tractor Supply Company • Worked with marketing teams at client and customer level to increase library channel sales by 15% • Expanded new product launches to WalMart and Sam’s Club, increasing sales by $300K. • Baker & Taylor & Michael's stores were added to my territory, and I enhanced title presence in Michael’s by 25% within two years. • Worked with marketing teams at client and customer level to increase library channel sales by 15% • Grew Costco business by $100K despite floor space reductions, focusing on regional product placements.• Drove mass-market channel sales by 30% through intelligent product placement and by crafting new products with clients. • Improved new customer sales from $9K to $100K within one year; collaborated with editorial team to create new color format for the Club Channel that has became a consistent new product selling over 30,000 units annually. • Achieved $500K in sales growth from two key clients.• Managed 50% growth in Bass Pro/Cabela's.
