Edward Lyons

Edward Lyons Email and Phone Number

National Accounts @ National Book Network | Sales, Account Management @ National Book Network
Edward Lyons's Location
Webster, New York, United States, United States
Edward Lyons's Contact Details

Edward Lyons personal email

About Edward Lyons

At National Book Network, my expertise in consultative sales and creative direction has been pivotal in driving business growth and fostering enduring partnerships. Our team has adeptly managed industry shifts, aligning product presentations with client objectives to enhance market positioning and revenue generation. Strategic sales initiatives have recently included: demonstrating increased revenue to customers, leading to re-establishing regional title sales; and leveraging RangeMe and ECRM for prospecting, leading to new accounts being opened.With a robust background in national account management, my mission is to connect publishers' portfolios with the ideal demographic, ensuring books reach their target audience effectively. Collaborating closely with editorial and marketing teams, we ensure that packaging and publicity resonate with a book's sales potential. My role is instrumental in sculpting the narrative that bridges quality publishing with its intended readers, augmenting brand presence and consumer engagement.

Edward Lyons's Current Company Details
National Book Network

National Book Network

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National Accounts @ National Book Network | Sales, Account Management
Edward Lyons Work Experience Details
  • National Book Network
    National Accounts
    National Book Network Jan 2012 - Present
    Us
    Oversee client accounts including Baker & Taylor, Brodart, Bookazine, Readerlink, Accelerate360, Target, Walmart, Kroger, Wegmans, Hudson Group, Sam’s Club, Costco, and BJ’s Wholesale Club, Bass Pro and Tractor Supply. Provide clients with consultative sales, driving business growth and revenue generation through presentation of product portfolio in accordance with individual needs and objectives, as well as target markets. Key Accomplishments:• Leveraged RangeMe and ECRM to prospect for and open new accounts• Re-established Regional title sales with BJ’s Wholesale Club• Strategically positioned titles at key accounts to help drive wider industry sales • Compile and edit comparative titles for trade, library and mass wholesale • Successfully manage cooperative advertising budgets with library and trade wholesalers to help maximize opportunities• Opened new account with Tractor Supply Company • Worked with marketing teams at client and customer level to increase library channel sales by 15% • Expanded new product launches to WalMart and Sam’s Club, increasing sales by $300K. • Baker & Taylor & Michael's stores were added to my territory, and I enhanced title presence in Michael’s by 25% within two years. • Worked with marketing teams at client and customer level to increase library channel sales by 15% • Grew Costco business by $100K despite floor space reductions, focusing on regional product placements.• Drove mass-market channel sales by 30% through intelligent product placement and by crafting new products with clients. • Improved new customer sales from $9K to $100K within one year; collaborated with editorial team to create new color format for the Club Channel that has became a consistent new product selling over 30,000 units annually. • Achieved $500K in sales growth from two key clients.• Managed 50% growth in Bass Pro/Cabela's.
  • Ed Lyons & Associates, Llc
    Owner
    Ed Lyons & Associates, Llc Feb 2011 - Dec 2011
    Directed business operations for sales outsourcing services to publishers and distributors, with clients including National Book Network, Independent Publishers Group, Firefly Books, Helen Exley Books & Gifts, as well as Abingdon Press. Key Accomplishment:•Closed on four major clients and generated $500K in new business.
  • National Book Network
    National Account Manager
    National Book Network Jan 2004 - Feb 2011
    Us
    Ed -You are extraordinary at what you do, and invaluable to whomever youwork for.Bruce ShawPresident and PublisherThe Harvard Common Press
  • Proe & Proe Associates
    Sale Rep.
    Proe & Proe Associates 1997 - 2003
  • Penguin Group Usa
    District Sales Manager
    Penguin Group Usa 1993 - 1996
    New York, Ny, Us

Edward Lyons Skills

Publishing Books Marketing Strategy Marketing Sales Ebooks Product Development Online Publishing Sales Management Management Publications Account Management Content Development New Business Development Digital Media Advertising Publicity Social Media Marketing Creative Direction Strategic Planning Strategic Partnerships Copy Editing Content Strategy Editorial Web Content Blogging Proofreading Brand Development Content Management P&l Management Key Account Management Trade Shows B2b Sales Operations Online Advertising Magazines Competitive Analysis Email Marketing Digital Strategy Marketing Communications Custom Publishing Business Development Sales Presentations Customer Insight Integrated Marketing Academic Publishing Book Marketing

Edward Lyons Education Details

  • University At Albany
    University At Albany
    European History

Frequently Asked Questions about Edward Lyons

What company does Edward Lyons work for?

Edward Lyons works for National Book Network

What is Edward Lyons's role at the current company?

Edward Lyons's current role is National Accounts @ National Book Network | Sales, Account Management.

What is Edward Lyons's email address?

Edward Lyons's email address is ly****@****aol.com

What schools did Edward Lyons attend?

Edward Lyons attended University At Albany.

What skills is Edward Lyons known for?

Edward Lyons has skills like Publishing, Books, Marketing Strategy, Marketing, Sales, Ebooks, Product Development, Online Publishing, Sales Management, Management, Publications, Account Management.

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