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Where is the best place to hide a dead body? On page 2 of a Google search!Less than 8.5% of all searchers ever go to page 2. That's why I'm a Digital Marketing specialist with a keen interest in building the most effective marketing campaigns that get my clients found online. For over 17 years I've been helping businesses achieve their Internet Marketing Goals. It's not rocket science but it does involve a considerable amount of time and keyword analysis, but I love it!My specialties are related to getting businesses found online for their keyword niche (i.e. Ottawa plumber, Kanata Locksmith, cheap auto parts, etc.), using strategies such as Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media channels. Being a Certified Google Partner has provided me with additional insight and support that not all users can gain. I pride myself in getting my clients on page 1 of a Google search every time. Over the past few years I've had the pleasure to manage Adwords campaigns with budgets in the millions of dollars range while providing the client with continued ROI improvements.When I'm not on the job, I like to hike and camp with my family throughout Algonquin Park. Are you seeking a true Digital Marketing Expert to manage your online presence and increase your businesses revenue? Contact Ed MacDonald Now for a FREE Consultation: ☎ 613-302-9051 ✉ emacdonald@soapmedia.caSPECIALTIES: SEO, SEM, SMM, PPC, ROI, Google Adwords, digital strategies, digital marketing, internet marketing, conversion optimization, ecommerce, website development, website design, user interface design, Google Analytics
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FounderSoap Media Feb 2000 - PresentOttawa, Ontario, Ca● Online marketing strategy, implementation and performance management with extensive expertise in search, E-Commerce and Lead Generation business models● Management of large web properties and campaign initiatives overseeing the design, development and performance of online activities including paid and organic search, social, affiliate, contests and incentives, email marketing, web analytics, and CRM components● Dedicated customer advocate who continuously implements product, process, and service improvements based on analyzing input from numerous channels including company business drivers, market research, benchmarking, web site analytics, customer surveys, customer segmentation, usability studies, performance measurements, return on investment, total cost analysis and knowledge of online marketing.● Replaced $1 Million media budget with digital content strategy and SEO traffic. Improved profit margin over six percent.● Digital marketing client example: Unique site visitors up 53%, reduced media spending 49% creating P&L margin improvement.● Increased revenue and margin by changing marketing budgets after competitive analysis for ecommerce and enterprise clients.● Advised companies on platform and analytics vendor selection, digital marketing multichannel management and search engine marketing techniques to improve relevant customer acquisition, conversion and retention rates.● Implemented content management system improving organic web traffic over 183% for healthcare industry client. -
Director Of Web DevelopmentMygrocerydeals.Com, Inc. Jan 2007 - Jan 2008Managed Web Development and Provided Strategic Consulting
Ed Macdonald Skills
Ed Macdonald Education Details
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Western UniversityProject Management
Frequently Asked Questions about Ed Macdonald
What company does Ed Macdonald work for?
Ed Macdonald works for Soap Media
What is Ed Macdonald's role at the current company?
Ed Macdonald's current role is President / Founder.
What is Ed Macdonald's email address?
Ed Macdonald's email address is em****@****ons.com
What is Ed Macdonald's direct phone number?
Ed Macdonald's direct phone number is (613) 818*****
What schools did Ed Macdonald attend?
Ed Macdonald attended Western University.
What are some of Ed Macdonald's interests?
Ed Macdonald has interest in Aviation, Flying, Web Development, Seo, Planes, Smm, Sem.
What skills is Ed Macdonald known for?
Ed Macdonald has skills like Social Media Marketing, Seo, Online Marketing, Email Marketing, Web Development, Sem, Social Media, Web Analytics, Lead Generation, Facebook Marketing, Inbound Marketing, Marketing.
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