Founder
Current● Online marketing strategy, implementation and performance management with extensive expertise in search, E-Commerce and Lead Generation business models● Management of large web properties and campaign initiatives overseeing the design, development and performance of online activities including paid and organic search, social, affiliate, contests and incentives, email marketing, web analytics, and CRM components● Dedicated customer advocate who continuously implements product, process, and service improvements based on analyzing input from numerous channels including company business drivers, market research, benchmarking, web site analytics, customer surveys, customer segmentation, usability studies, performance measurements, return on investment, total cost analysis and knowledge of online marketing.● Replaced $1 Million media budget with digital content strategy and SEO traffic. Improved profit margin over six percent.● Digital marketing client example: Unique site visitors up 53%, reduced media spending 49% creating P&L margin improvement.● Increased revenue and margin by changing marketing budgets after competitive analysis for ecommerce and enterprise clients.● Advised companies on platform and analytics vendor selection, digital marketing multichannel management and search engine marketing techniques to improve relevant customer acquisition, conversion and retention rates.● Implemented content management system improving organic web traffic over 183% for healthcare industry client.
