Ed May Email & Phone Number

South Windsor, Ct

Oversee and provide leadership for sales, marketing and account management in territory in Northeastern to Mid-Atlantic region with supermarkets, drug stores, convenience stores, and mass merchandisers. Multipack Success - Drove multipack business unit over 30% and achieved a 90% sub-category share with sales and execution of multipacks over bread space in all Big Ys that resulted in 4,200 incremental section feet.  Gondola Space – Significantly increased gondola space with 33% in center store space increase across the Price Rite chain and increased Stop & Shop sales by 9%, 13% and 14% for three consecutive years while reducing trade spend rate. Cross Category Programming – Developed cross category programs with Private Label products to increase sales and space. Ready to Go – Introduced Ready to Go Shoparound Racks into all Price Rites, the #1 account nationally for Ready to Go percent of sales mix and leveraged Frito-Lay Ready to Go line in the Cookie Cracker aisle resulting in 2-3 foot incremental space gains in all Big Ys. Increased Space – Successful in gaining more space for Salty Snack Category Plan at Big Y stores that resulted in an average Frito-Lay gondola gain of 3 section feet per store and incremental 4,500+ feet for category Quick Load Racks – Introduced quick load racks at POP and register cooler toppers in all Price Rite and Big Y supermarkets to focus on “impulse buys” that resulted in double digit single serve growth rates and shifting of product mix. Top Line Growth – Achieved 16% topline growth with increased gondola space of 50% in all Price Rite Supermarkets and 8% topline growth at Big Y with a minimum of one permanent endcap in all stores.

Market and sell food products to key accounts across multiple classes of trade in the New England geography. Drive sales decisions to positively impact net revenue and customer P&L. Proactively identify recommendations to address net revenue, profit, trade and/ or share opportunities based upon shopper insights data and fact based analysis. Develop persuasive fact based selling presentations anchored upon consumer, shopper, category, and competitive insights. Lead the development, sell- in, and execution of the Joint Business Planning process to deliver accelerated sales growth, market share growth, and brand- specific strategic initiatives. Communicate customer plans to appropriate cross functional support teams to maximize execution and sales potential as it relates to Retail, Finance, Logistics, Product Supply, and Customer Service Teams. Effectively manage all areas of business responsibilities including weekly forecasting, customer financial services accounting, business reviews, customer service opportunities, business unit performance, and retail communications. Leverage shopper and consumer insights to deliver against strategic objectives for respective brands.

Provided direction and leadership for staff of 16 Route Sales Associates in four assigned geographic territories with oversight of large format chains, major accounts, convenience stores, and local accounts.* Staff Leadership- Supervised, trained, and managed performance of staff focused on expansion of product distribution and delivery of promotional initiatives to optimize growth.* Sales Leader- Recognized Recognized as Northeast Rookie of the Year with Leadership of Connecticut Region in percent to sales plan in first full year and achieved #1 Northeast Sales Growth out of 75 districts with 10.2% in 1990.* Sales Growth- Achieved national recognition as #1 in East Coast Single Serve Growth for the Norwich team in 1990.* Reorganization- Led complete reorganization of Milford, Connecticut sales function at the distribution center with introduction of channel specific routes, reduction in total number of routes that resulted in 12.2% as #1 in Northeast.