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Ed Mezyk is the CEO of Viden Marketing, a Minneapolis-based marketing and media agency that is changing the way companies think about their marketing investments. Ed’s track record of building and optimizing lead generation campaigns for more than 400 national clients has delivered more than $3.2B in directly tracked sales. Having built an agency to more than $100M annually with large direct marketers, Ed saw an opportunity to partner with underserviced marketers who are working with assembly line or “set it and forget it” agencies. Ed has built a referral-only agency that brings large agency experience and business process to a select group (currently 28 clients) across the country. Since 2015, Ed’s clients have averaged 19% YoY sales growth on their marketing investments. Industry Experience -- Insurance (Term Life | AD& D | Guaranteed Issue Life)-- Consumer Products (Walk in Tubs | Stair Lift Chairs | Retractable Awnings) -- Home Services (Home Warranty | Roofing | Remodeling) -- Medical Device (CPAP | Hearing Aids | Catheters) -- Automotive (Wheelchair Accessible Vans)-- Financial Services (Wealth Management | Municipal Bonds | Peer to Peer Lending)-- Business & Legal Services (Business Incorporations | Franchise | Mass Tort | Personal Injury)-- Personal Development (Higher Education | Arts & Music)-- Transportation/Trucking Notable Partnerships-- SelectQuote Insurance -- Adaptive Health -- Rosetta Stone -- Physicians Mutual Insurance -- AIG -- Lumber Liquidators -- SSR -- P90x -- Arizona State University -- AAPR -- Safe Step Tubs -- Rollx Vans -- Fisher Investments -- Hennion & Walsh -- JG Wentworth -- Lending Club -- Code42
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CeoViden Marketing Jul 2015 - PresentBloomington, Minnesota, UsViden is a hands on marketing agency helping small and medium sized businesses generate more leads and acquire more customers. Online or offline, B2B or B2C, product or service, Viden’s team of experienced marketers have developed highly measurable and accountable marketing strategies for companies across all channels and industries.. Our ‘anti agency’ approach replaces trendy buzzwords, vanity marketing metrics, and nickel-and-dime pricing with transparent communication, reporting that’s aligned with YOUR goals, and a singular focus on generating ‘real’ results for your business. -
Senior Vice President, Advertiser ServicesMarketing Architects Oct 2011 - Jul 2015Founded In Minneapolis, Now Wfa!, UsDirect marketing agency delivering media, creative, analytics and telephony solutions to direct response marketers across the country. -- Operated as the President of the agency allowing owners to focus 100% on new companies-- Accountable for client results/ROI for hundreds of clients (executed through a team of 70+)-- Development of our annual operating plan, sales forecasts and full agency P&L -- Leadership of Sales & Account Management teams to drive new business, campaign strategy, execution and ROI for our clients -
Vice President, Business DevelopmentMarketing Architects Jun 2007 - Oct 2011Founded In Minneapolis, Now Wfa!, UsResponsible for a 8 person team of Business Development Executives-- Promoted to Senior Leadership Team -- Grew revenue 51.4% within 24 months of promotion
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Director, Partnership DevelopmentMarketing Architects Jul 2005 - Jun 2007Founded In Minneapolis, Now Wfa!, UsJoined the company after selling Placement-Solutions to Marketing Architects -- Developed internal training, systems and processes to effectively manage external partnerships and launch new advertiser segments
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Ceo/FounderPlacement-Solutions Llc Jan 2001 - Jul 2005Founded, grew and sold a national executive recruiting and outplacement company with 5 years of graduating college-- Established and developed company from ground up, leading strategy, sales, finance and operations -- Led a team of sales professionals, winning business with companies ranging from $4M to $36B, contributing to 31% annual sales growth-- Closed and managed strategic accounts that included Best Buy, Deloitte Consulting, Chicago Bridge
Ed Mezyk Skills
Ed Mezyk Education Details
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Bethel UniversityBusiness (Management & Marketing)
Frequently Asked Questions about Ed Mezyk
What company does Ed Mezyk work for?
Ed Mezyk works for Viden Marketing
What is Ed Mezyk's role at the current company?
Ed Mezyk's current role is CEO at Viden Marketing.
What is Ed Mezyk's email address?
Ed Mezyk's email address is ed****@****ail.com
What is Ed Mezyk's direct phone number?
Ed Mezyk's direct phone number is +195242*****
What schools did Ed Mezyk attend?
Ed Mezyk attended Bethel University.
What skills is Ed Mezyk known for?
Ed Mezyk has skills like Business Development, Direct Marketing, Lead Generation, Leadership, Marketing Strategy, Entrepreneurship, Strategic Partnerships, Integrated Marketing, Marketing, Sales, Interactive Marketing, New Business Development.
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