Helping brands scale with paid advertising.

• Managed paid advertising campaigns across Meta, Google, Amazon, TikTok and other paid social channels.• Grew paid advertising revenue 8X within 2 years• Created new product offers including the ‘Happy Gut Bundle’ which quickly became Yumi’s best-selling product, and the main offer used for new customer acquisition• Advised website manager on conversion rate optimization opportunities to improve results• Briefed in designers regularly to ensure we had a consistent stream of new creatives for testing

• Devised and refined internal processes for Amazon Advertising campaign management, optimisation and reporting which resulted in a 73% rebooking rate for test campaigns • Managed Amazon Advertising campaigns across PPC and DSP• Produced tailored Amazon advertising and ecommerce audits for clients • Recruited and trained new campaign managers allowing the company to adapt to growth in campaign volume

• Tested new paid advertising products and educated internal teams on how to use them to improve campaign performance and increase ROI for our clients• Ran Google Ads campaigns to generate leads for the wider business which led to an increase in the volume of incoming qualified leads• Set up the Product Communication team to help the wider business to better communicate its value proposition to clients

• Introduced and managed campaigns across five new advertising channels (Pinterest, YouTube, LinkedIn, Snapchat & Twitter) which resulted in more than £100k of incremental revenue in the first year• Onboarded a social listening & monitoring partner (Crimson Hexagon) and used this tech to launch a data-driven insight offering which provided additional value for clients

• Managed, optimised and reported on 30-40 paid social campaigns per month with combined budgets of £200-300k• Managed, optimised and reported on 10-15 programmatic display campaigns per month with a combined booking value of £40-50k

Working as a Media Assistant I gained invaluable insight into the industry and got the opportunity to be hands on with a range of paid social and programmatic campaign management tasks including: creating insertion orders, liaising with clients, campaign setup, campaign optimisation and reporting.