Ed Panian Email & Phone Number

Westport, Ct, Us

Leading the industry in brand localization: Spearheaded the brand localization efforts, forged partnerships with renowned brands such as AARP, Cox Media Group (Apollo Global Management), Liberty Travel, and more, and achieved remarkable results in strengthening connections with local audiences through proprietary local SAAS platform. - As Co-Founder and President, oversee the development, marketing, and revenue generations teams for the Longitude73 proprietary SAAS local platform. - Managed a team of 15+ account executives, fostering a collaborative environment that boosted team productivity by 40%. - Drove over $10mm in platform sales and contracts over $1mm annually. - Led the research and development to integrate AI technologies into our Longitude73 platform publishing solutions that cut internal production costs by over 80%. - Led a development team in creating the first ‘Local Content Optimization’ (LCO) software that takes any unique content elements and applies ‘geo-relevancy’ to allow a brand to produce and target consumers at any latitude / longitude level. - Developed and productized the local content platform that also powered AmericanTowns.com as one of the leading local digital publishing networks.

From our launch as a community content publisher to becoming the most trusted local content partner for the biggest brands, covering all 30,000+ towns and cities in the US. - Developed LocalSearch.com (acquired by Superpages.com). - Established AmericanTowns Media as one of the leading local digital publishing networks, encompassing over 200 distinct local brands, including AmericanTowns.com, 'BestThings’ network for all 50 states, and StepOutside.org. - Drove an annual reach of over 30 million consumers to local properties. - Worked with stakeholders on the advertising demand and supply side, including Google, Media.net, Zillow and Yext to reach local consumers

Strategic advisor to one of the fastest-growing wedding brands. Aquried by David's Bridal in October 2020. - Helped develop and guide Rustic Wedding Chic to become the number one wedding blog of choice for brides planning a rustic or country wedding. - Rustic Wedding Chic inspired couples with a daily muse of photography and information along with a curated directory of resources. - Advised on direct sales relationships with large brands including Marriott / Macy's / IKEA / square space / Keurig / Wayfair / Fujifilm / Mix Book / Invisalign / Hearts on Fire. - Integrated programmatic ad relationships with self-service platform for wedding venue sales that raised revenue over 55%. - Developed content features such as Ask Maggie, a How To section that included DIY projects, etiquette advice, and helpful articles. - Featured in Huffington Post, Martha Stewart Weddings, Boston Magazine. - Rustic Wedding Guide reaches over 10 million wedding planners, brides, and enthusiasts a year.

Ba, Media Studies

Education record