Ed Sanchez Email & Phone Number

Orlando , Fl, Us

- Lead the Revenue Management division to drive revenue growth through the appropriate balance of volume and pricing strategies to meet or exceed Evermore's financial revenue targets.- Create sustainable revenue growth and profit strategy with focus on market segment optimization and effective utilization of various distribution channels.- Lead reservations functions and strategy for the resort and communicate effectively with resort leadership and ownership.

- Led management of family vacation investment properties in California and Mexico as well as family investments in Mexico.- Oversaw the selling strategy to adapt to constant changes in demand due to the pandemic.- Coordinated monthly reviews of revenue performance, expenses, refurbishment schedule, and forward looking bookings.- Developed KPIs to measure performance of each property to present to ownership.- Licensed realtor and led relationships with marketing/booking channels (i.e., Airbnb, VRBO) and management/property companies.

Kissimmee, Florida, Us

Oversaw the Revenue Management functions at Margaritaville Resort Orlando including forecast optimization, pricing, and reporting. Led the effort to establish new systems including CRS, PMS, and yield management systems. Developed and maintained the data reporting for the purpose of informing the ownership and executive leadership teams of the revenue performance of the resort utilizing business intelligence tools. Managed relationships with external partners to maximize the productivity of business intelligence and OTA partnerships.

Burbank, Ca, Us

Leveraged strategic planning to successfully lead a team of analysts for Pricing and Revenue Management of the $1.3 billion Food & Beverage (F&B) business. Supervised, developed, and implemented an inventory template for four new dining locations at Walt Disney World.Spearheaded efficient expansion of the $400 million Disney Dine Plan (DDP) which included streamlining available plans, added the inclusion of alcohol, and improved menus.Reported directly to F&B Leadership team, contributing to revenue business solutions planning.

Burbank, Ca, Us

Managed a team of yield analysts responsible for managing the forecast for Disneyland, California, Disney's Aulani Resort & Spa, and the Disney Vacation Club Resorts. Maintained the relationships with the various teams in Disneyland and Aulani.- Increased total annual hotel room revenue at Disneyland by 69% in 2 years from $130 million in 2010 to $220 million in 2012 without building additional capacity.- Increased annual revenue of the signature suites (8 suites) from $600K in 2010 to over $4 million in 2012.

Burbank, Ca, Us

Based in Orlando, managed the yield forecast for all of the hotels in the Disneyland Resort utilizing the PROS Hotel Revenue Optimization System. I was the Revenue Management representative responsible for maintaining the relationships with the various teams in California.- Increased hotel sellouts (100% utilization) by 650% over a four year period.-Employed process optimization techniques to lead cross-functional teams to create a vision for the implementation of new room types.

Burbank, Ca, Us

Managed the yield forecast for a variety of Walt Disney World resorts utilizing the PROS Hotel Revenue Optimization System.- Conceptualized the flexible offer strategy generating over $1M annually.

Managed a Pricing & Yield Management team of 5 analysts responsible for managing the forecasts and all pricing decisions for Caribbean Star and Caribbean Sun Airlines.Provided strategic insights, and data driven tactical decision utilizing the Air Max Revenue Management System.Collaborated with the CEO and executive level planning teams to increase efficiency and reduce spoilage with a new route strategy.

Dania Beach, Fl, Us

Successfully assisted the leadership team in the expansion of the Caribbean market and collaborated with the individual country sales teams within the region.Improved demand forecasts in the PROS Revenue Management system to improve optimization of the sales strategy.

Dallas-Fort Worth, Texas, Us

Reviewed and evaluated the ODYSSEY Yield Management System.Maximized American Airlines/American Eagle system revenues with strategy recommendations and improvements.Consulted revenue management teams for ODYSSEY related tools and resources.

Dallas-Fort Worth, Texas, Us

Market analyst for Central America from Feb. 2000 to Sep. 2001. From Sep. 2001 to Feb. 2004 managed South America markets of Venezuela, Ecuador, Bolivia, Argentina and Uruguay, which included premium 3 class aircraft serving deep South America.Launched and presented short and long-term revenue management plans to sales teams within Central & South American markets.Implemented strategic analysis of departure data and operational projects with diverse analytical techniques and corporate databases.Reported Research results and presented tactics to executive leadership.

Dallas-Fort Worth, Texas, Us

Resolved inventory operational challenges on day of departure with primary interface with airports, Systems Operations Control (SOC), reservations, and sales offices.