Ed Schmitt Email and Phone Number

• Provide support and information to all departments within BBG, including trade, channel, sales and key account managers. • Analyze promotional effectiveness and opportunities, both for new brands and for mature offerings• Determine appropriate space to sales positioning within Jewel retail store setsAnalyze and evaluate product assortment for current and potential accounts. Prepare and propose IRI and internal data in order to support sales teams and key account presentations.

• Reversed Bacardi margin declines at previous distributor by + 3.3% during first year.• Bacardi portfolio gross profit margin increased over years 2 and 3, with increases of 3.2% and1.7% on a very mature product lineup• Set up and established pricing strategy and purchasing process for Bacardi portfolio as it transitioned from SWS-IL to Wirtz Beverage Illinois

• Managed Wine Portfolio led by Wine Group, Prestige and Delicato which grew 22% in case volume and 26% in gross profit.• Led market introduction of Cupcake Wines which tripled in 2010 volume and market Rollout of Octavin Premium 3Ltr Cask Wine Brands

Responsible for managing sales staff of 36, covering NW Illinois, delivering supplier depletion objective while driving gross profitability to ownership. Gross profit goals were met each year under my leadership. Able to deliver supplier goals while selling a full book portfolio.

Responsible for managing sales staff of 36, covering NW Illinois, delivering supplier depletion objective while driving gross profitability to ownership. Gross profit goals were met each year under my leadership. Able to deliver supplier goals while selling a full book portfolio.