Ed Schofield Email & Phone Number

San Francisco Bay Area

Working on the future of Search.

Calabasas, Ca

Oversee the creation of the DittyMoji product line and the continued evolution of all existing product lines. Led the design, continued maintenance, and evolution of a proprietary animation system and its accompanying production pipeline. Oversaw a team of artists in the production of interactive animated content catalogs for two DittyMoji apps and coached them into rapidly producing high quality visual content on a consistent basis. Led a team of designers in the development of DittyMoji’s Brand Guidelines, Design Principles, Atomic Style Guide, UI Template, and Component Library. Designed and developed the DittyMoji website.

Calabasas, Ca

Oversaw the continued growth and product evolution of Ditty resulting in over 20 million downloads. Fulfilled the role of Product Owner, working with on-site and off-site development teams to produce multiple mobile products (Ditty, iMessage & Messenger extensions, external partner integrations), web products (internal management dashboards, external web properties, and real-time collaboration portals) and a VUI for Ditty’s Amazon Alexa Skill. Established a more efficient design to development handoff pipeline. Developed a metrics collection plan and performed continuous usage analysis.

Calabasas, Ca

Acted as the UX lead in development of Zya’s app Ditty producing all UX documentation, visual design, prototypes, and handling the development of a style guide and UI library for Zya’s app Ditty. Collected and synthesized user research into actionable product plans and advocated for the user at every step of the product development cycle. Bridged the gap between development and design to find compromises and define an achievable MVP.

Greater Los Angeles Area

Assembled a team to develop a platform which facilitates music collaboration between remote team members. In charge of all strategy, marketing, sales, and business plans. Handled all UX, wireframing, and design of the platform.

Downtown Los Angeles

Lead a team of designers for every music related project that Divide Nine handled. Introduced core features to an online social video networking service. Responsible for integrating ecommerce, common currency, and a new registration flow. Designed various multi-screen white label solutions for Fortune 500 brands. Designed a video messaging application targeted to closed social networks from the ground up.

Bachelor of Fine Arts, Graduated with distinction

Designed a custom script typographic header for the luxury "Image" section.

Tasked with doing pitch graphics, floor plans, and wall graphics for the environmental design team. Also worked with the print design team in producing collateral for PlainJoe's major clients. My biggest accomplishment while there was designing most of the Mariners Church (Irvine, CA) Student Center Wall Graphics.

I served as a spare hand for anyone that needed it, so I could learn the ins and outs of a print shop.

Bachelor Of Fine Arts (Bfa), Graphic Design

Bachelor Of Fine Arts (Bfa), Communication Design