Leader in marketing strategy, marketing effectiveness-- all powered by data and analytics. I started working with data and analytics to improve marketing performance long before it was cool. Now, with big data, AI, and the need to find growth opportunities and make better fact-based decisions, I help companies finally pay off on the promise of their investment in data. I focus on helping them move from fact to act-- driving from insight to actions, using analytics to help sense and power their relationships with their customers.Partner at McKinsey & Co.Partner at Deloitte Digital, Marketing strategy and digital marketingExecutive Vice President and Senior Partner, Transformation and Consulting, IRIPresident of MMA, the leader in marketing effectiveness consulting.Managing Director at BearingPoint, part of the Strategy practice, leader of the IT Strategy, Transformation, Outsourcing, and Advisory practices.Partner, Andersen Business Consulting, Internet Marketing/Experience Design, IT Strategy, and Outsourcing practices, Partner, Arthur AndersenManagement at IBMSpecialties: Marketing strategy, marketing, marketing analytics, growth analytics, strategy, analytics, social media, social media analytics, digital marketing, e-marketing, general management, financial, software development