Ed Smallwood

Ed Smallwood Email and Phone Number

Strategy, Analytics & Change Management leader. @ Spectrum Reach
new york, new york, united states
Ed Smallwood's Location
Charlotte Metro, United States
About Ed Smallwood

1. Leading Strategy for Pricing and Data2. Analyzing and Predicting Trends3. Change Management Expert, including Diffusion of Innovations - to get results4. Optimizing Marketing, Pricing, Communication, Data, and Analytics to drive revenue5. Engaging Storyteller6. Connecting Everything!

Ed Smallwood's Current Company Details
Spectrum Reach

Spectrum Reach

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Strategy, Analytics & Change Management leader.
new york, new york, united states
Website:
spectrumreach.com
Employees:
2922
Ed Smallwood Work Experience Details
  • Spectrum Reach
    Senior Director Of Strategic Pricing And Data Solutions
    Spectrum Reach Feb 2019 - Present
    Charlotte, North Carolina, United States
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  • Spectrum Reach (Formerly Time Warner Cable Media)
    Director Of Strategic Pricing & Inventory Analytics
    Spectrum Reach (Formerly Time Warner Cable Media) Oct 2009 - Jan 2019
    Charlotte, Nc
    Manage Enterprise Pricing Science, Trend Identification, Inventory Optimization, and Business Analytics to maximize revenue. Business owner for multiple projects within Agile framework.
    View
  • Time Warner Cable, Media Sales
    Director, Research & Marketing
    Time Warner Cable, Media Sales Dec 1998 - Sep 2009
    Manage Marketing & Research for Regional Time Warner Cable Advertising Sales Group· Delivered Double-Digit Annual Growth for 6+ Years As Member of Senior Management Team· Market B2B Advertising Products to 5,000 Clients: Television (ESPN, CNN, Lifetime, TBS, Local News, etc.), Internet (Road Runner, AOL, etc.) and Print (via MNI: Time, Money, Sports Illustrated, etc.) to local, regional & national businesses· Develop & Coordinate Internal & External Research Programs & Vendors· Coordinate New Product Development and Packaging· Develop/Implement Company Marketing Plan· Supervise Internet/Intranet Development· Direct Multi-million Dollar Advertising Program, Vendor Contracts & Budgets· Oversee Training Programs (Including Research)
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  • Time Warner Cable Media Sales
    Marketing Manager
    Time Warner Cable Media Sales Jun 1993 - Jan 1998
    Supervised Marketing, Research & Promotions Departments for Regional Advertising Sales Organization.
    View

Ed Smallwood Skills

Advertising Advertising Sales Marketing Strategy Management Television Marketing Communications Sales Online Marketing Account Management Marketing Analysis Direct Marketing Pricing Media Planning Integrated Marketing Media Buying Digital Marketing Digital Media Negotiation Online Advertising Social Media Marketing Marketing Research Social Media Budgets Promotions Inventory Management Radio Advertising Public Relations Digital Strategy Product Development New Media Public Speaking Mobile Marketing New Business Development Email Marketing

Ed Smallwood Education Details

Frequently Asked Questions about Ed Smallwood

What company does Ed Smallwood work for?

Ed Smallwood works for Spectrum Reach

What is Ed Smallwood's role at the current company?

Ed Smallwood's current role is Strategy, Analytics & Change Management leader..

What schools did Ed Smallwood attend?

Ed Smallwood attended North Carolina State University, Illinois State University, Regent University, North Carolina State University, Salzburg College.

What skills is Ed Smallwood known for?

Ed Smallwood has skills like Advertising, Advertising Sales, Marketing Strategy, Management, Television, Marketing Communications, Sales, Online Marketing, Account Management, Marketing, Analysis, Direct Marketing.

Who are Ed Smallwood's colleagues?

Ed Smallwood's colleagues are Shane Inouye, Latham Teneda, Jason Rawls, Georgette Julien, Lucas Martin, Amy Olivarez, Kory Dobbs.

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