As a contractor for Axial, I lead U.S. business development efforts for Ugenie (ugenie.io), a startup in growth mode backed by Axial Capital Partners. Ugenie is a membership management platform simplifying operations for trade associations, professional alliances, corporate memberships, and community organizations.Key Responsibilities:- Driving U.S. market expansion for Ugenie by identifying and building relationships with decision-makers in member-driven organizations, particularly in higher education, professional networks, and community associations.- Positioning Ugenie as a key digital transformation tool for organizations with 250–1,000 members, focusing on improving engagement, event management, and operational efficiency.- Crafting tailored outreach campaigns to connect with student and alumni groups, sports associations, and other member-focused networks.Previously under Axial Capital Partners, I developed strategic sales direction and initiatives for Hexalinks, an outsourced IT project management firm, and Microsoft Value-Added Reseller.

Ugenie is a startup in growth mode backed by Axial Capital Partners. As U.S. Business Development Lead, I spearhead efforts to expand Ugenie’s presence in the U.S. market, focusing on its innovative membership management platform designed for trade associations, professional alliances, corporate memberships, and community organizations.Key Responsibilities:• Building relationships with decision-makers in member-driven organizations, including higher education institutions, student/alumni groups, sports associations, and professional networks.• Driving awareness of Ugenie’s value proposition: simplifying member engagement, event management, dues collection, and communication.• Developing and executing strategic outreach campaigns tailored to organizations with 250–1,000 members, targeting their unique operational challenges.

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