Vice President Marketing And Sales Operations
CurrentVice President of Marketing and Sales OperationDeveloped strategic planning, brand positioning, packaging and go-to market strategy for all Wind River Tobacco brands. Created, developed and launched exclusive brands, American Bison and Teton in Circle K and 7-Eleven respectively. Directed marketing plans and sales support for retail chains as will as independent offering brand Nashville. Conducted proprietary quantitative research to ensure market viability and consumer segmentation across product portfolio.