Consult and advise on the efficacy of home improvement challenges including but not limited to lawn & garden, masonry, power equipment and landscaping projects.

Implemented LEAN Management techniques including SCRUM for an SEO driven B2B2C distributor. Led and coached a team of 7 direct and 2 indirect reports with responsibility for Product Creation, Product Merchandising, Video Production and Product Sourcing. Directed the introduction of 39 new products leading to a YOY $1,300,000 2019 YTD increase.

Successfully launched 57 new products by engaging the Phase Gate Milestone Development tool . Introduced “Design for Manufacture” and Value Engineering concepts leading to a 42.6% divisional increase over 12 months. Managed all aspects of International product creation including empirical market analysis, line planning, product design and packaging, development and global compliance requirements.

Change agent charged with creating and implementing an upgraded retail customer experience model, delivering a year over year increase of 18.9%. Responsible for all aspects of retail management including sales initiative target achievement, staff training, visual floor merchandising, community outreach local marketing, employee relations and vendor management.

As a liaison between the sales & marketing team in collaboration with Brand Management, and Finance, develop strategic growth initiatives, new product and packaging launches as well as corporate communication plans driven by market specific competitive landscape mapping, POS metric measurement and CRM. Interact cross functionally with product and brand management communicating market driven, proactive ideation and development of growth initiatives. Present product, create Intactics planogram merchandising presentations, and promotional strategies to key account partners.

Contract based employment involving specific task assignments within Marketing Operations “Go to Market” functions. Reporting to the General Manager, revised the “Best Practice” publication standards for Global Promotions Spotlight, Marketing Tool Kit and Brand Merchandising Guides. In addition, assisted the Sr. Group Manager by producing a Global Trade Catalog incorporating 26 Hasbro brands, and hosted Global Key Account meetings.

Contract opportunity managing P& L and all cross functional disciplines in the process of updating product design, resetting the merchandising strategy to expand retail placement opportunity, contemporizing packaging design and cultivating licensing relationships with Caterpillar Corporation. Also manage all private label portfolio efforts with Wal-Mart, Target Stores, K-Mart and Toys R Us.

Successful execution of global partnerships lead to management responsibility of key global product initiatives and channel management including all ZigTech footwear as well as other dual gender product collections from opening to premium price points.Managed the relationship, merchandising, design and strategic launch of custom product collections for all global key account partners including Intersport, Decathlon, Kohls, Finish Line, Dicks Sporting Goods, ABC Mart, GoSport, Sport 2000 and Footlocker/Footlocker Europe. Senior Global Product Manager; ZigTech Footwear: 6/11 to 4/13Senior Global Product Manager; Men's Toning Footwear: 11/10-5/11Senior CTM Product Manager; Europe/Middle East/Africa: 1/10-11/10Senior CTM Product Manager; Latin America 1/09-12/09Senior CTM Product Manager; Asia Pacific 1/08-12/08Senior CTM Product Manager; North America: 8/06-12/07

Senior Account Manager at WEEI, WAAF and WRKO radio, responsible for development and implementation of integrated marketing solutions for key accounts including Sam Adams Brewing Company, New Balance Athletic Shoe, Kelly Automotive Group, Sovereign Bank and New England Century 21 Realtor Group.

Account Manager responsible for new business development and implementation of integrated marketing solutions.

Managed a staff of 5 in all aspects of North American Marketing including Brand, Collateral, In-Store, Entertainment, Sports Marketing and Product Placement/Public Relations

Channel Director for Samsonite and American Tourister. Oversaw advanced concepts, design, testing, manufacture of all product collections and 6 direct reports.

Progressive professional development leading to management of Cross Training, Walking, Running and Custom Footwear programs.

Progressive professional development in Tennis, Cross Training and Running categories leading to oversight and P&L responsibilities of all performance athletic footwear.