International growth and expansion

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Brand Strategy (Spring) -- Rana Cho (Instructor)

Clients: ACLU, Autodesk, Accela, Inc., Mentors, Inc.• Played a key role in forming the internal UX Department as part of the studio.• Created an internal UX Design guide.• Designed wireframes for clients’ website.• Developed frameworks for client discovery workshops.• Market and design research. • Provided brand strategy support for client projects.

The Wells Fargo Community Mural Program is dedicated to creating unique, custom-designed, historical artwork that respects the community’s legacy and celebrates its diversity.As a Lead Designer:• Designed over 300 murals nationwide, telling communities’ unique stories in my murals. • Provided creative direction to the design team of four, and helped each member to create meaningful murals for communities we serve.As a Brand Steward:• Established Mural Brand Standards that helped the team to maintain quality and consistency across the board. • Trained team members on Wells Fargo Brand Core Standards and participated in developing Brand Standards and templates for company’s digital asset.