Eda Hirofumi Sakaeda Email and Phone Number
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Currently on the Board of Directors at Digital Intelligence (DI.) and a representative of DI. North America, Hirofumi (Eda) Sakaeda has 18 years of leadership experience in the US marketing-platform community and 5+ years working on Chinese and Asian markets as well. Past EVP/CFO role at ADK America, a WPP Group Company. CSO for Dobleas/FreakOut in the US business, a leading Japanese mobile DSP/DMP company, which went public in June 2014 on the Tokyo Stock Exchange. Eda’s mission at DI. is to create marketing services consultancy for the post-digital age, focusing on digital content and distribution using first-party data from global marketing clients, mainly in Japan and the US market. With a long track record of publishing books and producing seminars on digital marketing knowledge in Tokyo, DI. is a leader in strategic hands-on training for in-house digital marketers at Tokyo-based global clients. That includes the #1-ranked CPG, auto, telecom, media and insurance clients in the Japanese market, to explore their integrated solutions.Eda’s strategy brings DI. and the pioneers of the beyond marketing industry together. Under DI.’s holding structure, both Best in Class Producers Inc. (BICP) and Programmatica Inc. are regarded as leading companies specialized in their fields: BICP is the most advanced digital creative orchestration unit, connecting strategic resources to clients’ in-house efforts and working co-located with them; Programmatica is a leader in programmatic digital media buying, balancing clients’ big linear TV and digital budgets, including Connected TV.Eda’s current base is near Central Park in Manhattan. He frequently flies to Tokyo for DI.’s local in-house clients to provide coaching for the new global movement shifting towards first-party data. He received his MBA from Columbia University.
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Director, North AmericaBest In Class Producers Dec 2020 - PresentNew York, New York, United States
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Board Of DirectorDigital Intelligence Inc. 2012 - Present -
DirectorDigital Intelligence Inc. Jul 2012 - Dec 2021New York/North AmericaDigital Intelligence is a digital marketing consulting firm and Japan’s leading adviser on marketing strategy in everything from digital native to traditional offline. We partner with our clients, including many of the top 100 marketers in Japan, to identify core values and integrate best-in-class technology. Then we match it to the client’s internal organization to transform marketing dynamics at the enterprise level.-Helping Marketers Grow in Japan, Digital Marketing ConsultingDigital Intelligence provides technology integration for marketers in Japan. Combining a track record of marketing success and long-standing Japanese ad agency relationships, we offer a deep understanding of the Japanese market. -Opening Up the Japanese Market for new entry Companies Digital Intelligence opens doors to those companies looking to succeed in the Japanese market. We provide you with seasoned experience, a deep bench of local talent and flexibility while we build for the long-term in this challenging space.
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PresidentNpo Janet 2010 - Present
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CsoDobleas Sep 2012 - May 2015New YorkDobleas is a mobile advertising technology company. It is a true mobile demand-side platform (DSP), with real-time bidding (RTB), that leverages first- and third-party live data to enable the purchase of real-time impressions across leading mobile ad exchanges and supply side platforms. Dobleas’ mobile Data Management Platform (DMP), machine-learning bidding/optimization algorithms, full-access API and private exchange solutions allow marketers, advertisers and agency professionals to achieve better results for direct response, branding and full-funnel marketing. Founded in 2012, Dobleas is a subsidiary of FreakOut, Inc., a digital marketing company that pioneered the first, and now largest, DSP in Japan. - www.dobleas.com. Company went public in June 2014. -
Adk OverviewAdk 1989 - Apr 2012Tokyo, Hong Kong, New York And Los AngelesStarted with ADK as an Advertising Planner and quickly expanded into related areas, especially business development and client services. Recognized for leadership qualities on the very first day at ADK – appointed “Class Representative, 1989” – and later promoted to high-profile leadership positions in Hong Kong and NYC.SUMMARY• Promoted to Executive VP and Chief Financial Officer, ADK America (2005–2012) • Promoted to Executive VP, ADK America (2000–2005)• Promoted to Director of Client Services, ADK Hong Kong (1995–2000)• Advertising Planner, ADK World HQ, Tokyo, Japan (1989–1995)CAREER HIGHLIGHTS• TOP SPECIALTIES: Key Account Builder • Client Services • Rain Maker • P&L Manager • Brand Strategy• DRIVING FORCE: Nicknamed “Mr. Times Square” for creating a new, mega-million advertising venue in NYC – a $70M project, starting from scratch – that established credibility and follow-on billings for ADK America. • BIG RESULTS FOR CLIENT AND AGENCY: Relentlessly increased profitable billings for ADKA – up to 60% during 2005–2011 – despite the financial meltdown (2008–2010) and earthquake-tsunami disaster that crippled some key clients (2011). • LEADERSHIP: I build winning teams by giving people the freedom to accomplish “impossible” goals. Created a finance and entrepreneurship program – workshops & seminars – that attracts 3000+ followers on Twitter. -
Director Of Planning - Top AccountsAdk 1989 - 1995Tokyo Home Office (1995–2000)Promoted from Trainee to Event Planner to Director of Event Planning for top accounts including Mitsubishi Motors, Honda, Bridgestone, and the Italian Design Show.
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Executive Vice President And Cfo — Adk AmericasAdk America, New York 2000 - Mar 2012New York And Los AngelesAs CFO - and Executive VP Client Services - I continually improved billings and bottom-line profits for 12 straight years. Leveraged personal expertise in project finance and investment strategies. Made teams co-working with WPP Group agencies, such as Group M, JWT, Ogilvy and AKQA. Increased revenues and managed key accounts, client services, and business development for offices in New York and Los Angeles. • Profitable Sales: As Executive VP and CFO, multiplied net income nearly 10X over 7-year period:• Created new online media for ADK: Reapplied the “One Times Square” model and built a massive reserve of long-term passive income for ADK. Guided further investments and development.• Identified eager clients and promoted their global corporate brands, especially in Times Square, the “Crossroads of the World.” Negotiated with banks, building owners, and key network stations.• Continually improved bottom-line results via cost cutting, business process improvement, dashboard management, and sharp negotiation of media deals. Squeezed banks for the best possible terms and interest rates.• Financed agency expansion in other areas – digital platforms and online video – by leveraging success of outdoor displays.• Client Relationships: Acquired new clients and strengthened relationships with existing clients, such as: Government of Japan, Mitsubishi Motors, Toshiba, Sharp Solar, and Clinique. • Industry Credibility: Boosted industry awareness of ADK, which had been a relatively unknown player in NYC. Pulled in new clients by showcasing ADK’s capabilities, especially in NYC, and steadily grew ADK America despite competition from larger, entrenched competitors.
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Director Of Client ServicesAdk Hong Kong 1995 - 2000Hong Kong• Promoted to Director of Client Services in 1997, and focused on global branding strategies for clients in China. Managed global auto and electronics accounts such as Honda Motor, Pioneer, Sharp, and Maxell. • Initiated several outdoor displays in Hong Kong that set the stage for the One Times Square project.
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Frequently Asked Questions about Eda Hirofumi Sakaeda
What company does Eda Hirofumi Sakaeda work for?
Eda Hirofumi Sakaeda works for Best In Class Producers
What is Eda Hirofumi Sakaeda's role at the current company?
Eda Hirofumi Sakaeda's current role is Director, North America at Best in Class Producers.
What is Eda Hirofumi Sakaeda's email address?
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What schools did Eda Hirofumi Sakaeda attend?
Eda Hirofumi Sakaeda attended Columbia University - Columbia Business School, Kansai University.
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Eda Hirofumi Sakaeda has interest in 5 Hours (2010), Fitness, Completed Nyc Marathon In 5.
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Eda Hirofumi Sakaeda has skills like Advertising, Digital Marketing, Marketing Communications, Integrated Marketing, Strategic Planning, Marketing Strategy, Digital Media, Marketing, Entrepreneurship, Corporate Branding, Competitive Analysis, Digital Strategy.
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