Ed Alexander Email and Phone Number
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Sales, Marketing and Service leader. Build companies, open markets and foster 3BL growth by aligning people, process and technology. Maximize revenue and valuations through RevOps, sales growth, strategic marketing, and translating customer needs into successful services and products. Award winning speaker. Blog & tweet @FanFoundry, @SocialClimate. Digital Ventriloquist (Social selling, social buying, marketing & sales DevOps) for F/G500, mid-tier and SME clients.Specialties: Business operations, customer data platforms, social tribe / intelligence, brand & community building, agency & resource management, forecasting & analytics, SFA, BI, CRM, ABM, inbound marketing, email management, inside sales, visual content marketing, UX, training, speaking and writing.
Fan Foundry
View- Website:
- fanfoundry.com
- Employees:
- 1
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Fan FoundryBoston, Ma, Us -
Chief Digital MarketerFan Foundry Jan 2009 - PresentBoston, Ma, UsHistory of ROI proof in modernizing Sales, Marketing and Service operations (RevOps) for F/G500 and SME clients. Align people, process and technology to grow customer lifetime value. Assess, implement and integrate broad array of sales & marketing technology stack components onto comprehensive customer data plaforms (CRM, SFA, Marketing Automation, Email, Social etc.). Lead governance, strategy & DevOps teams. -
Managing ConsultantSocial Climate Group Jan 2010 - PresentFederate resources (people, process, technology, finance) to improve results for organizations committed to measuring success by the Triple Bottom Line (3BL) - People, Profit, Planet. Blog: 1SocialClimate.com; tweet @SocialClimate
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Chief Digital ConsultantJohnson Beesley Oct 2012 - Mar 2015New York, UsF/G 500 client projects ranging from brand activation, digital hive and social business transformation to digital marketing, sales and marketing analytics, and software / systems layer optimization. Lead, deliver and participate hands-on in building a Marketing Services Organization delivering strategic consulting, project management, virtual team and staff augmentation. -
Director Of Sales & MarketingQvew Nov 2009 - Oct 2011UsLaunched a write-once, run everywhere SaaS platform for mobile/social marketing. Created and directed "world app" campaigns for upscale hospitality, winery, travel, tourism, publishing, retail and non-profit clients. Focus on sales org development, demand management, marketing & sales automation (Zoho.com), community building, marketing communications, speaking, training and blogging. Blog: EatDrinkPlayapps.com. -
Marketing, Sales And Demand Generation LeaderCura Software Solutions Jul 2008 - Dec 2009Johannesburg, Gauteng, ZaLed North American marketing for this analyst acclaimed, thought leading provider of integrated Governance, Risk and Compliance (GRC) solutions. - Sustained and expanded brand during a recession, improving sales flow, analyst rankings, brand value and valuation, leading to successful acquisition in 2009 by SoftPro Systems Ltd. - Selected and implemented CRM (Salesforce.com), marketing automation, lead nurturing solutions, as well as outsourced partnerships. - Grew niche community from zero to 20,000 followers in 18 months - Achieved near-zero cost of participation in select industry forum partnerships by negotiating social capital exchange. - Ghost-authored and co-authored evergreen, expert-led collaterals, including multimedia whitepaper and playbook assets, as well as webinars and executive briefings, several of which became frequently cited in industry. -
Director, Sales & MarketingPiehead Productions Jul 2007 - Jul 2008Leading Digital Seacoast provider of W3C standards based User Experience (UX) solutions for web, print, event, product UI (SaaS), social media, multimedia. Developed team and partner ecosystem for sales and distribution, customer development, strategic marketing and integrated solutions. Lines of business: - Brand Development - Marketing Communications Strategies and Platforms - Internet & Intranet services (design, develop, host, maintain) - Web analytics - Sales tools and collateral - Direct Marketing - Creative services Industries served: biotech, computer products, construction, consumer goods, digital signage, energy, entertainment, event services, finance, gaming, government, health care, higher ed, IT services, leisure & travel, life sciences, new media, pharmaceutical, private equity, publishing, real estate, ecommerce, software, sports, telecommunications, Web 2.0.
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Business Development LeadNexaweb Technologies, Inc. Jun 2005 - Aug 2007Burlington, Ma, UsEnterprise Web 2.0 platform for modernizing legacy apps. Hired to build Inside Sales group. Led lead generation programs, campaign management, account planning, workflow management, marketing programs and training. - Year 1: Initiated several top revenue commercial accounts. - Year 2: Built $5M Public Sector / Government pipeline. - Repeatedly earned top bonus for meeting & beating KPIs. -
Team Manager, Inside SalesBy Appointment Only, Inc. (Bao) Jun 2004 - Jun 2005Chelmsford, Ma, UsHigh end executive appointment service for tech companies. Promoted in first year to stabilize underperforming team. - Outpaced all other teams in under 90 days based on corporate success metrics. - Surpassed account renewal goals for 50-client portfolio. - Consistently ranked / compensated at or near top of all teams based on Key Performance Indicators. - Written management and client kudos for improving revenue results through a combination of management, team building and client relations.- Selected to turn around several "problem" accounts. -
Founder And Managing ConsultantTactivate Llc (Formerly Kj Harding & Co.) May 2001 - Jun 2004Entrepreneur in residence for Venture Capital firms. Initiated leadership roles in direct and interactive sales, marketing, business development and project management. Focus areas:· Executive Sales - C-level account development · New Product Intro - pre-beta through upgrade acceptance · Channel Building - Turning affinity markets into pipelines · Trade Show management - pre-marketing, show management, follow-up and measuring ROI · Client Relations - penetrating portfolio customers and improving retention · Business Development - Identifying new markets, focusing client efforts, and securing financing. · Management/Operations startup, siting and relocation Industries served: Content distribution networks (CDN), wireless, HR technology, Web integration, publishing, ad/new media, financial services, health care, electronics, Career Management service platforms. Clients included Microsoft, Monster.com, Drake Beam Morin, Bank of Boston, XOSoft, Lotus and an array of startups.
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Vp Business DevelopmentK.J. Harding & Company (Http//Www.Kjhco.Com) Aug 1998 - May 2001Led national and international client acquisition and project delivery activities for wireless, web, media, telecomunications, internetworking, software, electronics and manufacturing clients. Successful revenue generation engagements include executive sales, lead generation & management, trade show management, new product introductions, customer surveys, new territory development.
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Director, Sales And Client Relations; Interim General ManagerEagleview Inc. (Acq. By Pentawave) Aug 1994 - Aug 1998Led national corporate and consumer sales of this innovative startup multimedia search engine and proprietary database. Managed marketing, sales, onsite/offsite tech support and call center. Generated 80% of all revenue from pre-beta through 2 releases.
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Senior Personnel OfficerEast Boston Savings Bank (Http://Www.Ebsb.Com) Aug 1986 - Sep 1993Helped regain market share and attain superior client and regulatory ratings * Managed multimillion dollar budgets with variances <2% as company expanded from 3 to 8 locations.* Instituted practices that grew cultural diversity fivefold to embrace a changing customer base.* Increased employee retention to over 90% from 60%.* Grew employee satisfaction 36% over national norms (validated by indepent surveys). * Improved executive and employee decision support by introducing and evolving information services to manage full employee lifecycle (staffing, inservice, postemployment, retirement).
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Director, Human ResourcesNew England Pathology Services (Acq.By Smithkline) Dec 1981 - May 1985Built the HR function from the ground up for this innovative startup medical reference laboratory and infomediary service, which was later sold to SmithKline.
Ed Alexander Skills
Ed Alexander Education Details
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Babson CollegeManagement -
Berklee College Of MusicEducation -
Berklee CollegeEducation
Frequently Asked Questions about Ed Alexander
What company does Ed Alexander work for?
Ed Alexander works for Fan Foundry
What is Ed Alexander's role at the current company?
Ed Alexander's current role is Customer Platform Leader at Fan Foundry.
What is Ed Alexander's email address?
Ed Alexander's email address is ed****@****ast.net
What is Ed Alexander's direct phone number?
Ed Alexander's direct phone number is +178149*****
What schools did Ed Alexander attend?
Ed Alexander attended Babson College, Berklee College Of Music, Berklee College.
What are some of Ed Alexander's interests?
Ed Alexander has interest in Water, Guitar, Skiing, Economic Empowerment, Environment, Cycling, Surfing, Hiking, Science And Technology, Climbing.
What skills is Ed Alexander known for?
Ed Alexander has skills like Lead Generation, Start Ups, Strategy, Crm, E Commerce, Business Development, Marketing, Leadership, Marketing Strategy, Management, Social Media Marketing, Integrated Marketing.
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