Ed Alexander Email & Phone Number

Boston, MA, US

Boston, MA, US

History of ROI proof in modernizing Sales, Marketing and Service operations (RevOps) for F/G500 and SME clients. Align people, process and technology to grow customer lifetime value. Assess, implement and integrate broad array of sales & marketing technology stack components onto comprehensive customer data plaforms (CRM, SFA, Marketing Automation, Email.

Federate resources (people, process, technology, finance) to improve results for organizations committed to measuring success by the Triple Bottom Line (3BL) - People, Profit, Planet. Blog: 1SocialClimate.com; tweet @SocialClimate

New York, US

F/G 500 client projects ranging from brand activation, digital hive and social business transformation to digital marketing, sales and marketing analytics, and software / systems layer optimization. Lead, deliver and participate hands-on in building a Marketing Services Organization delivering strategic consulting, project management, virtual team and.

US

Launched a write-once, run everywhere SaaS platform for mobile/social marketing. Created and directed "world app" campaigns for upscale hospitality, winery, travel, tourism, publishing, retail and non-profit clients. Focus on sales org development, demand management, marketing & sales automation (Zoho.com), community building, marketing communications.

Johannesburg, Gauteng, ZA

Led North American marketing for this analyst acclaimed, thought leading provider of integrated Governance, Risk and Compliance (GRC) solutions. - Sustained and expanded brand during a recession, improving sales flow, analyst rankings, brand value and valuation, leading to successful acquisition in 2009 by SoftPro Systems Ltd. - Selected and implemented.

Leading Digital Seacoast provider of W3C standards based User Experience (UX) solutions for web, print, event, product UI (SaaS), social media, multimedia. Developed team and partner ecosystem for sales and distribution, customer development, strategic marketing and integrated solutions. Lines of business: - Brand Development - Marketing Communications.

Burlington, MA, US

Enterprise Web 2.0 platform for modernizing legacy apps. Hired to build Inside Sales group. Led lead generation programs, campaign management, account planning, workflow management, marketing programs and training. - Year 1: Initiated several top revenue commercial accounts. - Year 2: Built $5M Public Sector / Government pipeline. - Repeatedly earned top.

Chelmsford, MA, US

High end executive appointment service for tech companies. Promoted in first year to stabilize underperforming team. - Outpaced all other teams in under 90 days based on corporate success metrics. - Surpassed account renewal goals for 50-client portfolio. - Consistently ranked / compensated at or near top of all teams based on Key Performance Indicators..

Entrepreneur in residence for Venture Capital firms. Initiated leadership roles in direct and interactive sales, marketing, business development and project management. Focus areas:· Executive Sales - C-level account development · New Product Intro - pre-beta through upgrade acceptance · Channel Building - Turning affinity markets into pipelines · Trade.

Led national and international client acquisition and project delivery activities for wireless, web, media, telecomunications, internetworking, software, electronics and manufacturing clients. Successful revenue generation engagements include executive sales, lead generation & management, trade show management, new product introductions, customer surveys.

Led national corporate and consumer sales of this innovative startup multimedia search engine and proprietary database. Managed marketing, sales, onsite/offsite tech support and call center. Generated 80% of all revenue from pre-beta through 2 releases.

Helped regain market share and attain superior client and regulatory ratings * Managed multimillion dollar budgets with variances <2% as company expanded from 3 to 8 locations.* Instituted practices that grew cultural diversity fivefold to embrace a changing customer base.* Increased employee retention to over 90% from 60%.* Grew employee satisfaction 36%.

Built the HR function from the ground up for this innovative startup medical reference laboratory and infomediary service, which was later sold to SmithKline.

Diploma, Finance, Economics, Management

Bachelor'S Degree, Education

Bachelor, Education