Participate in forming effective paid search strategiesLaunch and optimize various PPC campaignsOversee accounts on search platforms (e.g. Google AdWords, Bing)Be involved in keyword selection and audience targetingMonitor budget and adjust bids to gain better ROITrack KPIs to assess performance and pinpoint issuesProduce reports for management (e.g. dashboards)Write attractive and concise copy for advertsSuggest and develop new campaigns across multiple channels
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Marketing ManagerSolutions Marketing Network, Inc. Jan 2023 - PresentLos Angeles, California, United States -
Mortgage Loan OfficerLoanguys.Com Nov 2020 - Present21800 Burbank Blvd Ste 100 Woodland Hills Ca 91367 -
Ppc & Local Seo ManagerInstantly Local Dec 2013 - Nov 2020Woodland Hills• Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.• Manage and maintain updates for large keyword lists.• Provide creative copy suggestions and graphical ad templates.• Provide recommendations and execute strategies… Show more • Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.• Manage and maintain updates for large keyword lists.• Provide creative copy suggestions and graphical ad templates.• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.• Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.• Keep pace with search engine and PPC industry trends and developments.• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.• Monitor and evaluate search results and search performance across the major search channels.• Communication to team and management on project development, timelines, and results.• Work closely with the other team members to meet client goals. Show less -
Operations AnalystBank Of America Aug 2012 - Apr 2013UsaThis team was formed roughly two years ago with only a handful of associates. They were given the goal to “dig"; to do forensic loan level reviews that would help tell the story that disparate systems and codes could not tell from a standard inventory reporting perspective. Two years later, the team has grown to almost 45 resources on the east and the west coast and is valued for their ability to get into the various loan mod systems and provide insight on the loan status at a very granular… Show more This team was formed roughly two years ago with only a handful of associates. They were given the goal to “dig"; to do forensic loan level reviews that would help tell the story that disparate systems and codes could not tell from a standard inventory reporting perspective. Two years later, the team has grown to almost 45 resources on the east and the west coast and is valued for their ability to get into the various loan mod systems and provide insight on the loan status at a very granular level. Show less -
Ilqa/Roqa (In Line Quality Assurance/ Retention Operations Qa )Bank Of America Jun 2012 - Apr 2013Usa• Audit Underwritings for load modifications for FHA.• Uncover mistakes by Underwriters.• Calculate Income for base on borrower’s situation.• Determine if borrower is eligible for HAMP or NON HAMP modifications. • Read credit reports• Work with I-Portal, Homesaver, LAMP, Loss Mitigation Financials(LMF) ,SimD, Microsoft Excel, Microsoft Word, AS400(ISeries), Loan Modification Portal.
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Customer Service RepresentativeAnthem Sep 2007 - Jun 2012• Respond to customer inquiries via telephone regarding insurance benefits, provider contacts, eligibility claims.• Analyzes problem and provides solutions.• Maintains positive customer relations with various functions in the company to ensure customer requests and questions are handled appropriately and in the timely manner.• Seeks, understands and responds to the needs and expectations of internal and external customers.• Dedication to client advocacy by place the customer… Show more • Respond to customer inquiries via telephone regarding insurance benefits, provider contacts, eligibility claims.• Analyzes problem and provides solutions.• Maintains positive customer relations with various functions in the company to ensure customer requests and questions are handled appropriately and in the timely manner.• Seeks, understands and responds to the needs and expectations of internal and external customers.• Dedication to client advocacy by place the customer first with personal accountability for excellence. Show less
Edan Eckstein Skills
Frequently Asked Questions about Edan Eckstein
What company does Edan Eckstein work for?
Edan Eckstein works for Solutions Marketing Network, Inc.
What is Edan Eckstein's role at the current company?
Edan Eckstein's current role is PPC Manager.
What skills is Edan Eckstein known for?
Edan Eckstein has skills like Microsoft Office, Microsoft Excel, Customer Service, Microsoft Word, Windows, Powerpoint, Photoshop, Editing, Data Entry, Analysis, Seo, Social Media.
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