Edan M. Email & Phone Number

Peabody, Ma, Us

Beverly, Massachusetts

•Defined product portfolio requirements by channel, market and region. Identified market, trends and legislative changes and generate competitor intelligence. •Conducted customer visits/trainings and transferred the voice of the customer to marketing and sales teams.•Held monthly new product training for internal customers. •Implemented and managed quarterly product portfolio rationalization. •Developed, implemented and managed product phase in / phase out process for the NAFTA region.•Lead cross-functional team for new LED product launches. Team consisted of R&D, supply chain, product marketing, packaging, sales operations and sales representatives.

Provide input and strategic direction for a $1+ billion revenue product group that contains key technologies within lighting division: LED Retrofit, Fluorescent, HID, Ballast, Halogen, CFLi, Incandescent. Conduct market analysis and custom research projects as required meeting stakeholder needs. Coordinate and collaborate with global strategy to ensure comprehensive direction for the company.

Osram Sylvania

Coordinated and executed the launch collateral for the next generation lighting products for the General Lighting Market. Participated and collaborated with the global strategic team for budget planning, market analysis, global legislation tracking and business needs. Lead cross functional team to successfully launch new product catalog. Joined with compliance officer, centralized marketing, trade operations and external vendor to redefine external ESCO program. Prepare, participate and contribute to improving the product launch process.

Conduct surveys with the sales force, compile data and report on the results. Work with sales force to increase sales by correcting availability issues and provide produce information. Create, maintain, and distribute daily forecasting reporting. Worked with product manager to create a market template model and presented finding with product manager to controller and management. Assist product managers with product creation and launching to the lighting industry.

Utilized corporate systems to identify pricing issues and contact customers to correct said issue. Support sales reps by submitting quote updates, customizing reports for sales force and creating pricing sheets for customers. Run reporting for Area Managers and specific customer reporting for Operations Manager. Creating monthly cockpit charts for a Corporate Accounts Manager. Primary contact for pricing issues for large California base distributor. Daily communication with financial customer service to resolve customer billing disputes. SOX compliances contact for price verification. Assist sales force with the mySYLVANIA.

Provided market analysis for distributors via sales force. Supported the Domain User and OSRAM SYLVANIA rep access database which allowed reps to view and use the program on OSRAM SYLVANIA's intranet. Monthly data loading. Market profiles for Electrical Distributors. Updating the Industrial Commercial representative & National Account Managers’ territory maps using Tactician (a mapping software).

Bachelor Of Business Management, Business Administration And Management, General

Education record