Head Of Programmatic (Parent Company Earth Networks Then Groundtruth 2016)
New York, New York, Us
Develop and implement all programmatic strategy for company. Proficient in overseeing yield and monetization efforts across diverse online and mobile inventory. Skilled in cultivating and nurturing direct relationships with brands, networks, exchanges, DSPs, agency trading desks, and real-time-bidding platforms to optimize yield potential.Proven ability to spearhead the development and sale of private marketplace partnerships, as well as launching and managing programmatic guaranteed business initiatives. Committed to facilitating ongoing programmatic training programs for direct sales, account managers, and ad-ops teams to ensure operational excellence.Demonstrated track record of meeting and exceeding monthly sales goals for programmatic and yield components of business operations. Instrumental in orchestrating seamless ad server platform integrations and expanding the utilization of multiple header partners.Dedicated to staying abreast of emerging trends, novel technologies, and industry opportunities, effectively informing and advising executive leadership. Actively participates in industry summits and meetings to foster professional growth and maintain industry relevance.