Responsible for the initiation, planning, design, execution, and monitoring of assigned projects; working with interdepartmental teams; internal and external communication strategies; collaboration with staff to craft effective media and information campaigns; and, development, creative direction of communications materials.

Food & Necessities BranchCity of San JoséMarch 2020 – PresentSan Jose, CAResponsible for the development and implementation of a communications strategy to widely distribute and amplify information on available food and necessities resources in both the City of San José and County of Santa Clara. Responsibilities include internal and external strategies; collaboration with staff to craft effective media and information dissemnination; development, creative direction and approval of communications materials; and, overseeing media relations.

Responsible for the strategy, creation and production of events and projects, customized with its own creative strategy to ensure the goals and objectives of every client are met. This includes the development of teams from the senior principals, who have worked together on thousands of events, with experience in event conceptualization; sponsorship development; communications; volunteer management; permitting process; graphic design; script writing; crafting talking points; promotion; brand awareness and management.Advises on successfully working with city governments and navigating the permits (events) process and engaging successfully with a city’s requirements, policies and processes.

The Gymnastics City USA Fan Fest was the official outdoor public viewing event of the 2016 US Olympic Trials – Womens Gymnastics. The event was a three-day interactive experience for fans featuring games, inflatable attractions, a giant slide, an old-fashioned wooden carousel, food, beverages, interactive sponsor activations, entertainment, Olympic athlete meet and greets and a live outdoor NBC watch party.Responsible for managing the deliverables including the overall project management and coordination of all stakeholders. Worked directly for the Host Organizations, the San Jose Sports Authority and SAP Center in San Jose, and closely with USA Gymnastics, and the Host City – San Jose. Oversaw the operational implementation of the program while supporting the management of relationships with all key stakeholders, including, the Host City, Sponsors, Media Rights Licensees and Agencies.Managed the development of the scope, design and technical requirements for the event and worked closely with Host City to discuss and support the implementation of requirements.

The mission of the Chicago Festival Association is to produce high-quality entertainment events that benefit all spectators, participants and volunteers. The CFA signature event is the McDonald's Thanksgiving Parade. Broadcast nationwide live on the WGN network, the three hour entertainment spectacle is one of the few parades televised live in its entirety.

Founded in 1956 as the Festival Manager's Association, the International Festivals & Events Association (IFEA) today is The Premiere Association Supporting and Enabling Festival & Event Professionals Worldwide. In partnership with global affiliates under the umbrellas of IFEA Africa, IFEA Asia, IFEA Australia & New Zealand, IFEA Europe, IFEA Latin America, IFEA Middle East, and IFEA North America the organization's common vision is for "A Globally United Industry that Touches Lives in a Positive Way through Celebration"The IFEA President's Council is an active and involved industry leadership advisory source, of which serve members at the request of the President. Members proactively support IFEA programs and visions through their input, use of professional networks on behalf of the association, and personal participation in association programs and activities.

Responsible for the development of a communications strategy that tells the story of the Parks, Recreation and Neighborhood Services mission to “Building Community Through Fun.”Responsibilities include internal and external strategies; brand development; collaboration with staff to craft effective media and information campaigns; development, creative direction and approval of communications materials; and, overseeing media relations.

RETIRED in September 2015 after 30+ years with the City of San Jose.Responsible for the management of a communications team guiding some of the most significant environmental programs in the City of San Jose's history. The Environmental Services Department is dedicated to providing a sustainable environment for our residents and businesses while preserving our beautiful and unique natural habitats.Responsibilities include supervision of the marketing team; ensuring annual strategic public outreach campaigns are developed and implemented; development, creative direction and approval of communications materials; and, overseeing media relations.

Responsible for the development, supervision and management of a comprehensive regional and multi-faceted recreation, event and community program at the largest center in San Jose. Increased revenue to more than $1million while reducing operating expenses during a one year period.

Responsible for the successful management and production of San Jose's two largest Holiday signature events - Christmas in the Park and the San Jose Holiday Parade. These annual events brought a yearly surge in significant economic activity to the downtown San Jose core area. As Event Director for both events and Executive Producer of the live two-hour televised broadcast, on the regional NBC station, both events received 70+ international awards for event production from 2003 to 2011.

Program manager, responsible for the management of a citywide marketing and events program, with a million dollar plus annual marketing and events budget. Responsible for the development of a new citywide activity guide for residents of San Jose, communications management for the department, management of major volunteer programs and the management and coordination of more than 100+ events a year.

Program manager responsible for the management of two major City signature events, coordination of city services, park permits and park usage for all large-scale privately produced events at the City's regional parks. Contract manager for San Jose Municipal Stadium (San Jose Giants) and the San Jose Arena'a park operations and maintenance.

Responsible for the development and growth of this international award-winning signature San José holiday event, from a three week event to a five week event attracting half a million visitors, community engagement with over 200,000 volunteer hours a year and a ten fold increase in revenue development to more than a half million dollars a year. Responsibilities for all facets of the program including day-to-day operations, board management, financial management, marketing, brand development, sponsorship and program development. Worked closely with the redevelopment agency, downtown association, city and county departments and implemented economic development initiatives.Developed extensive community programming with schools, non-profit agencies, businesses and community organizations.

A live televised parade on an O & O NBC Regional station, with multiple rebroadcasts also on PBS and an ethnic language network. Known as "One of the Top 25 Parades in the US" (named by IFEA and USA Today), portions were broadcast in 4 different languages. The event featured national celebrities, giant helium balloons, brassy bands, beautifully decorated floats and spectacular entertainers. Major entertainment partners included the Walt Disney Company, Cirque du Soleil, the Miss Universe Organization and Paramount and Cedar Fair Amusement Park divisions.

Responsible for the management and supervision of a Citywide sports program, including revenue generation, budget management and program development. Coordination and initial program development and launch of major sports special events including Bud Light Triathlon, Coors Light Duathlon, Bud Light Pro Beach Volleyball and Hoop It Up programs in San Jose.