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Ed Blincoe is a Chief Executive Officer at Secret Mode. He possess expertise in casual games, social games, online gaming, video games, game development and 18 more skills. Colleagues describe him as "Ed has an un-parallelled business acumen which always meant his role at both Codemasters and Southpeak was always much more than just marketing. I have had the good fortune to work alongside Ed for many years now and it is very rare to work with someone so engaged on so many levels. We have had many challenges over our tenure together, including projects like Lord Of The Rings Online, RF Online and Horrid Henry. It was always a compelling journey with Ed and I will really miss his creative direction and ability to look through the sea of new acquisitions and choose the winners- Horrid Henry being a case in point. I have no doubt that success will always follow him and I wouldn't hesitate in recommending Ed and App Generation.", "Working alongside Ed was a wonderful opportunity to learn more about marketing. He's an extremely knowledgeable professional with bags of experience in his field. Couple this with his can-do attitude, work ethic and passion for the gaming industry and you've got an all-round star.", and "I had the good fortune of working with Ed through the launch of the Lord of the Rings Online. Ed was extremely knowledgable about the gaming industry in general and in the UK & European markets specifically. The programs Ed drove for launch were creative, exciting and were critical to the successful launch of the game. I would recommend Ed without hesitation."
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Chief Executive OfficerSecret ModeRugby, Gb
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Vp PublishingSecret Mode Jan 2023 - PresentLeamington Spa, Gb
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Studio DirectorLab42 Games Jan 2015 - Mar 2023Leamington Spa, Warwickshire, GbStudio Director of Lab42, a game development studio with extensive experience of original game development on PC, Console and Mobile, as well as remasters, conversions & ports of AAA games.Based in Leamington Spa, UK our team is run by senior staff that previously served in Director and Lead Level roles at some of the largest game development studios in the UK. Check out www.lab42.games -
CeoApp Generation Jun 2010 - Mar 2023App Generation is an independent developer of social and casual games for mobile and tablet devices along with web browsers and social networks.App Generation also provides marketing and business development consultancy to some of the leading players in the Free to Play gaming space.
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Platform DirectorYou42 Jan 2015 - May 2020Atlanta, Georgia, UsLeading the production and development of You42.com, a content creator friendly social entertainment space for the distribution of all types of media (music, games, videos, news, etc) with a gamified token economy driven by the Etherium blockchain. -
Director, Digital PublishingCodemasters Jun 2013 - Jan 2015Southam, Warwickshire, Gb- Ownership of the Digital Publishing team with global responsibility for Codemasters digital portfolio of games / services across Console (XBox, PlayStation, WiiU), PC (including Steam) and Mobile (iOS and Android).- Development, direction and implementation of the company's User Acquisition strategy along with the selection and management of third party marketing & UA SDKs- Own and manage third party relationships with platform holders and store fronts (Apple, Microsoft, Steam, Sony, Google, etc)- Drive additional revenue through sales, promotions and discounts across the entire portfolio- Strategic planning of new games / services (including product greenlight) with a focus on upcoming industry trends over the next 18 - 36 months- Bridge the gap between digital marketing, social / community management, brand marketing, licensing and development teams- Identify, negotiate and manage third party publishing and distribution agreements- Creation and ongoing management of digital storefront content and assets along with backend reporting- Responsibility for the Digital Publishing P&L -
DirectorDna Dynamics Nov 2010 - Jan 2013- The set up, running and management of a small mobile game development team- Oversaw the acquisition of Slam Productions and it's game development technology- Managed the creation, distribution and marketing of 6 branded and non-branded titles over a 2 year period- Titles included The Naked Gun, Dizzy, Skillz: The DJ Game and Warheads: Battle- Negotiated development, licensing, publishing and distribution deals with key partners such as Paramount, Codemasters and Glu Mobile
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European Marketing DirectorSouthpeak Interactive Nov 2008 - Jun 2010- Reported to the EMEAA Managing Director with marketing responsibility for PAL territories (EMEAA, Russia and Japan) for SouthPeak’s titles across major platforms (Xbox 360, PlayStation 3, PC, Nintendo Wii, Nintendo DS, Sony PSP and iPhone)- Ran a team of five covering Product and Brand management along with PR and partner management- Directed marketing and PR activities with distribution partners across 18 territories- Media planning and booking across all media including TV, Online and print with a major focus on console platforms (Xbox Live and PSN) along with social networking sites including YouTube and Facebook- Worked with First Parties (Sony, Nintendo and Microsoft) on marketing promotions and approvals- Being an integral part of the product acquisition process
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Head Of MarketingGametribe Jul 2008 - Oct 2008- Reported directly into the CEO, I had marketing responsibility for the entire Gametribe operation- Direct responsibility for the Marketing team along with Marketing & PR agencies spread across 4 countries- Oversaw the implemented Marketing and Brand Planning for all games, formalized campaign and media planning, set up and execution of a Q3/4 marketing campaign across Europe and actively involved in new game selection and business negotiations.
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Senior Product Marketing ManagerCodemasters Online Gaming Nov 2005 - Jul 2008Southam, Warwickshire, Gb- Reported to the Director of Marketing; managed overall responsibility for the entire Global Product Marketing team for all global consumer brands, products & services.- Overall responsibility of the entire Global Product Marketing team within Codemasters Online consisting of Product / Brand Management teams structured to maximize the acquisition and retention of customers to Codemasters online gaming services.- Actively involved within the PR and Business Development areas of the division including crafting press releases, dealing with agencies, partner management, etc- Spearheaded the successful launches of four massive hit online gaming services into the marketplace including the Global No 1 best seller title “The Lord of the Rings Online”.- Formulated & executed the entire global marketing strategy for the acquisition and retention of customers to the ongoing The Lord of the Rings Online MMORPG service in Europe. - Global responsibility for the co-ordination and communication with 6 major territory offices and leading global distribution partners spanning 30+ countries.
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European Sales And Marketing ManagerTyphoon Games May 2005 - Nov 2005- Working on a short term contract with Typhoon Games I was charged with bringing a number of their games and services to Europe.- Sourcing of European distribution partners or a network of partners for several self funded new titles - Tasked with looking at the demand and to find partners for Typhoons MMO and Online games and franchises specifically: Hello Kitty Online, Sanriotown.com, Digital Fairy and Evernight - To find co/sub publishing partners for several third party games for release in Europe, Eastern Block and North America - To represent and promote Typhoons sister company, outsourcing agency DreamCortex to developers, publishers, mobile operators and content providers
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Director Of Sales And MarketingNicely Crafted Entertainment Jan 2003 - Apr 2005- Focused on the acquisition and retention of subscribers to Time of Defiance, an MMO RTS developed in-house.- Execution of several small scale Above the Line and Through the Line marketing campaigns for the digital download of the games skinny client- Responsible for game and corporate PR activities including press relations, writing press releases, etc- Oversaw licensing agreements for the retail version of the game in Europe and North American- Instrumental in the expansion of the digital client subscriber base and the sale of the game into the Asia / Pacific region
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OwnerEb Games Management Jun 2001 - Dec 2002- Covered all major formats and represented developers in Europe and the US.- The acquirement of developers in need of help finding publishing and licensing contracts for their games, the creating and writing presentation and pitch documentation, meeting, pitching and demo’ing of games to publishers- Sourcing licenses and intellectual properties and dealing with the holders directly
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Business Develpment ManagerEgo Maniacs Ltd Jan 2000 - Jun 2001
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System EngineerIcl 1998 - 1999
Ed Blincoe Skills
Frequently Asked Questions about Ed Blincoe
What company does Ed Blincoe work for?
Ed Blincoe works for Secret Mode
What is Ed Blincoe's role at the current company?
Ed Blincoe's current role is Chief Executive Officer.
What is Ed Blincoe's email address?
Ed Blincoe's email address is eb****@****u42.com
What is Ed Blincoe's direct phone number?
Ed Blincoe's direct phone number is (888) 549*****
What skills is Ed Blincoe known for?
Ed Blincoe has skills like Casual Games, Social Games, Online Gaming, Video Games, Game Development, Game Design, Mobile Games, Mobile Devices, Iphone, Mmo, Multiplayer, Start Ups.
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