Ed Brinkman Email & Phone Number

Walnut Creek, Ca, Us

Mountain View, California, Us

Mountain View, California, Us

- Marketing leader who develops the product marketing strategy and drives best-in-class global Intuit.com web experiences

Mountain View, California, Us

- Pioneered New Capability Lead Management from basically scratch. Assessed the landscape, benchmarked competition, and learned from experts to develop the strategy. Combined a 'test & learn' and 'go do' approach to learn quickly while making significant changes early and often. Developed a lead management center of excellence within Inside Sales and an end to end lead management process across QuickBooks that will continue to be agile and grow in the future. - Within first 10 months launched many firsts for Intuit: First ever inside sales automated marketing nurture campaign resulting in 9x increase in conversion. First ever marketing campaign that drove to an automated, triggered sales call resulting in 20% increased conversion vs control. Launched first ever Accountant marketing nurture campaign and Payroll campaign within Inside Sales.- Changed a 20+ year old Inside Sales process that resulted in a 100% increase in annual marketing & sales leads, which will result in substantial, incremental year-over-year QuickBooks Online subscriptions and revenue. Led a large cross-functional team to develop, align on, and implement the new process, develop success metrics and reporting, and ensure proper change management.- Led an initiative to pull in a new tech stack partner that will drive significant growth in Global QuickBooks Online subscribers, revenue, and net new leads.- Drove the growth of QuickBooks Online and High Value customers through Accountant and Franchise Sales- Managed a team of 7

Mountain View, California, Us

- Promoted after only 17 months due to success in this role- Developed the marketing and programming for High Value Customers, the first scaled marketing program to run across all QuickBooks offerings (QuickBooks Online, Desktop, Enterprise, Payroll, Payments, Supplies)- Led the QuickBooks Desktop portfolio to its first year of growth (110 ITPY) in over 5 years- Led the integrated marketing program for QuickBooks Connect 2015. Successfully sold out the event for the first time ever, with 20% less budget- Managed three direct reports

Cincinnati, Ohio, Us

- Hand picked by Febreze leadership to join the team- Led #1 Febreze Global initiative/commercial innovation for FY1516, Noseblind campaign. Ensured all global partners (four regions) needs were met to deliver their go-to-market strategy and commercial innovation. Developed key consumer insights, role of each of the six Febreze pillars, key trial barriers by pillar, and key marketing/media touchpoints for the initiative. Created brief, pitched the brief to global world class agency, and approved content for the global Noseblind campaign- Developed the strategy for the hero Fabric Refresher pillar. Analyzed the segment, assessed the landscape, determined purchase drivers, set the vision, and aligned vision and growth plan with leadership. - Led the re-stage of struggling pillar Set & Refresh. Identified key consumer barriers to trial and developed both short and long term plan to hold then drive consumption. Changed the product name fro Set & Refresh to 'Small Spaces', significantly trimmed down the number of scents and offerings by discontinuing low performers, and refreshed the packaging to increase consumer awareness and consideration at shelf.

Cincinnati, Ohio, Us

Innovation and Leadership - Led the new product launch of Tide Oxi that exceeded year one forecast by over 300 index. Developed the go to market strategy and breakthrough Big Idea ‘Now You Can Tide That.’ Delivered 360 marketing plan (TV, Print, Influencer, PR, Digital/Social) that won Best Creative Execution & Best Influencer Marketing for P&Gs NA Fabric Care sector in FY1314. - Led commercial innovation on Tide Washing Machine Cleaner that increased run rates by over 140 index through the launch of “Dirty Little Habit”, a breakthrough Big Idea, and go-to-market strategy that included TV/digital/social/mobile. Dirty Little Habit launch was covered/headlined by Ad Age and received over 1M organic Twitter impressions within 48 hours of launch. Strategic Thinking and Analytical Skills - Developed strategy, marketing plan, and campaign for Fabric Care's #1 priority product launch of FY1415, Tide Pods Plus Febreze. Developed the consumer insight and product benefit to best meet the consumer need. - Developed strategic vision and growth plan of Tide’s additive portfolio (Tide to Go, Tide Washing Machine Cleaner, Tide Boost). Analyzed the category to gain understanding of the growth opportunities, delivered first profitable year ever for this portfolio, grew top line 12%, optimized marketing spend, and gained incremental distribution in under-developed channels. - Created the strategy for $300M Tide Powder portfolio. Increased share 105 index vs previous year, and developed a 'trade across' strategy to ensure that consumers who migrate away from powder stay within the Tide portfolio. - Developed strategy for Tide Free & Gentle. Identified key consumer needs, developed influencer targeting plan through dermatologists, created new top tier claims, and delivered the top performing MyTide copy of FY1213

Pittsburgh, Pa, Us

- Dean Kenneth B. Dunn Business Board of Advisors Fellowship (Scholarship)- President, Marketing Club- 1st Place 2010 Heinz Case Competition- 1st Place 2012 Game Competition- Pittsburgh Steelers Social Media Marketing Consultant- Concentrations in Marketing & Strategy

Cincinnati, Ohio, Us

Towson, Md, Us

Manage the P&L of the Kwikset import product portfolio, while supporting the commercial product line with their growth and expansion.

Us

Manage the development of quality systems of 8 global BDHHI manufacturing facilities for the $500+ million Kwikset/Weiser/K2 business.

Costa Mesa, Ca, Us

Responsible for improving and maintaining the quality systems of QSC Audio Products operations

Mba Candidate, Class Of 2012, Marketing

Bs, Industrial Engineering