Head of marketing and partnerships for a rapidly growing venture-backed innovative logistics software company. I lead all aspects of marketing execution - including product marketing, demand generation, content and digital marketing, social media, communications, marketing operations, lead development, account and installed base marketing, competitive strategy, analyst/ press relations, and market research. We recently launched our e-commerce solution with our Partner Delta Cargo called DeliverDirect (www.deliverdirect.com).

Joined Vee24 in 2019 to drive marketing and assist with sales operations. As part of the leadership team, my key responsibilities were lead generation, brand management, GTM, PR, content management, and Marketing and CRM reporting.

Joined Zmags in 2018 to lead Marketing as part of senior leadership team. Key responsibilities are lead generation activities, partner marketing, customer engagement, brand management, marketing program management and business development. Restructured marketing completely by focusing on inbound and multi-channel activities. Created planning, and metrics-based approach to marketing and content creation, as well as, recrafting key messaging and retooling brand architecture. Achievements:Built a predictable, closed loop and metrics-driven demand generation engine resulting in:- Increased overall opportunity creation by 15% and marketing pipeline contribution by 50%- Reduced marketing costs by 25% over the same time period- Increased inbound leads by 200% across in North America and EMEA

Focused on Product Marketing for the personalization, optimization & testing applications and on the SiteSpect platform. My primary responsibilities are driving messaging, positioning, sales enablement, awareness, demand generation, analyst relations, packaging and pricing and other activities.

Led all Marketing strategy and delivery reporting directly to the CEO. Responsibilities included corporate messaging and solution marketing, GTM strategy, lead and demand generation, online marketing, content marketing, channel and partner marketing, public/analyst relations, sales enablement, event marketing, and search, social media and community marketing. Beat 2015 sales forecast and drove improved brand awareness in highly competitive market.

Responsible for all product marketing, messaging and “Go to Market” approach for Pega Marketing/Decisioning Application. While at Pega I drove Pega the product to the leadership position in the "The Forrester Wave: Real-Time Interaction Management, Q3 2015" - First inclusion in any analyst reports for the solution. Additionally, established overlay sales model adoption and revamped training to enable general salespeople with marketing and call center vocabulary, marketing and service understanding and product proficiency. Consequently, this produced 7 major new logos, generated 20% increase in qualified pipeline and attained over 50% increase in sales Q1 and Q2 of 2015 compared to 2014. As part of further upsell and cross-sell initiatives created and drove customer success program and associated Customer Advisory Board.

Drove and developed product strategy, implemented, trained and rebranded IBM’s Social Media Analytics application. Moreover, developed SaaS model (1st of its kind; organically). Drove attained initial sales goal of $35 million, while establishing partner channel and assisted in development of new models for SaaS with mid-market and partners.

Market and Design Business Analytic Applications for Workforce/HR, Sales, Supply Chain/Procurement, and Financial/Accounting Management using Cognos and SPSS Technology

Led the creation and multichannel sales of the Smarter Workforce solution to expand into higher value segments of human capital and talent management than the traditional HR functions. Solution comprised of advisory services to align workforce with business strategy, workforce planning and expertise taxonomy intellectual assets, and Web 2.0 collaboration and analytics software products from IBM and alliance partners. The solutions included economic, regulatory, environmental, and technological drivers that create opportunities and business model disruptions such as globalization and social networking.

Managed the relationship between the business lines and the information technology & operations group from idea generation to financial evaluation and implementation. Moreover, program managed integration efforts and transition of acquired $41 B in asset bank.