Ed Cantú

Ed Cantú Email and Phone Number

Chief Strategy Officer at C2 Strategery @ Swagger
Ed Cantú's Location
Manvel, Texas, United States, United States
Ed Cantú's Contact Details
About Ed Cantú

FUSING ART, SCIENCE AND PASSIONExperienced, strategic brand leader with unique expertise in consumer research, business strategy and marketing, with a niche in multicultural/Hispanic. Solid foundation of quantitative and qualitative research, insights mining, consumer segmentation and business analytics, hopelessly entwined in a passion for storytelling. Served in executive positions with industry leading mainstream and ethnic agencies, consulting across a broad range of blue chip clients: Anheuser-Busch to Miller, SONIC, Burger King to Domino’s Pizza, Pillsbury, ConAgra, Kraft, Pernod Ricard to Dr Pepper Snapple Group and Maxwell House, Sprint, Verizon, RBFF and Sears to Walmart. Accomplishments include creative and ad effectiveness awards, most notably: David Ogilvy Award, Mosaic Award, Multicultural Excellence Award, numerous others. Extensive skills in database mining, behavior manipulation, presentation creation, public speaking and relationship building. High familiarity with programs and tools such as: MS Office: Word, PPT, Excel; SPSS, Simmons, Scarborough, Mintel, WARC, Competitrack, Brandwatch and more.

Ed Cantú's Current Company Details
Swagger

Swagger

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Chief Strategy Officer at C2 Strategery
Ed Cantú Work Experience Details
  • C2 Strategery
    Chief Strategy Officer
    C2 Strategery May 2021 - Present
    Business strategy and consumer insight consulting with emphasis on Multicultural and specific passion for Hispanic. Diversity. Inclusion. Respect.
  • Swagger
    Strategy Director
    Swagger May 2018 - Present
    Houston, Texas, Us
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  • Swagger
    Strategy Director
    Swagger May 2018 - May 2021
    Houston, Texas, Us
    Lead strategic planning, consumer insights, business analytics and general nerd-based, rabblerousing at full-service, digitally-focused, general market agency which prides itself on maintaining a futuristic, forward thinking POV on the world around us.
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  • Lopez Negrete Communications, Tippit & Moo Advertising
    Director, Consumer Insights & Planning
    Lopez Negrete Communications, Tippit & Moo Advertising Nov 2009 - May 2018
    Help lead strategically-strong, well-established Hispanic ad agency to achieve even higher level of performance, leveraging strategic expertise in research, consumer insights, business analytics with consulting on business development and relationship building. And, led both brand leadership and account planning for affiliate (Tippit & Moo), born as a conflict shop, to establish itself as regionally-focused, quirky, boutique-y, high-functioning, omincultural ad agency in its own right.
  • Latinworks Marketing
    Vp Strategic Planning
    Latinworks Marketing Jun 2003 - Nov 2009
    Austin, Tx, Us
    Created, and built, strategic planning department and reputation for rapidly-growing, creatively-driven, Hispanic agency. Recruited and grew planning department to team of 10+ as organization grew from 40 to over 100+ employee, with billings of $46MM to close to $100MM. New business was key adding clients such as: Batanga, ConAgra Foods, Domino’s Pizza, ESPN DEPORTES, H-E-B, Humana, NetSpend and others.
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  • Ogilvy & Mather
    Sr. Partner, Planning Director
    Ogilvy & Mather Jan 2000 - Jun 2003
    New York, Ny, Us
    Primary responsibilities focus on thought leadership for “guy side” of Sears: Craftsman, Tool Territory, Auto Center, DieHard, NTB; and, overall strategic planning for Orchard Supply Hardware. Ultimately, helped re-brand/reposition Sears’ hardware department as “Tool Territory”, an oasis for men stranded by their wives at the mall. As part of Craftsman team, received Ogilvy’s Brand Steward Award.
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  • Leo Burnett
    Vp, Account Planner
    Leo Burnett Nov 1997 - Jan 2000
    Chicago, Illinois, Us
    Lead planner on 12 categories of Pillsbury refrigerated baked goods (RBG) line of products: primarily cookies, biscuits, breads. Helped guide and interpret proprietary study on “How America Eats”, developing segmentation focusing on cooking, lifestyle and attitudes towards eating. Led study employing psychologist and in-depth one-on-ones to get at underlying symbolism of bread in the home. Gained 10 pounds during tenure.
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  • Sosa, Bromley, Aguilar & Assoc.
    Account Planning Supervisor
    Sosa, Bromley, Aguilar & Assoc. Jan 1995 - Nov 1997
    Began ad industry tenure and evolution from research-based analyst to consumer insights focused account planner. Developed a push/pull strategy focusing on needs and realities of recipients in Latin America with educational/experiential needs of senders in U.S for Western Union. Accounts such as: Sprint, P&G brands, San Antonio Spurs gave me opportunity to truly understand the numbers are just the first step. Telling the story is the journey. Received “Aguila” (Eagle) award in recognition of dedication to brand/work ethic.
  • Nustats
    Sr. Research Associate
    Nustats Jan 1992 - Jan 1995
    Lead research analyst and client service lead for research firm focused on public policy, consumer and B2B market research, with niche in Hispanic. Responsible for conducting qualitative and quantitative research, study design, moderation, analysis and management of 100+ person field service. Helped launch Hispanic InfoSource, largest syndicated study of Hispanic households, now known as Simmons Hispanic.

Ed Cantú Skills

Advertising Customer Insight Integrated Marketing Brand Management Strategy Marketing Research Marketing Brand Development Market Research Digital Marketing Creative Strategy Marketing Strategy Segmentation Digital Strategy Leadership Marketing Communications Social Media Marketing Online Advertising Brand Architecture Interactive Marketing Strategic Planning Direct Marketing Business Development New Business Development Multicultural Marketing Blogging Creative Direction Social Media Digital Media Positioning Media Planning Online Marketing Strategic Thinking Relationship Marketing Email Marketing Competitive Analysis Mobile Marketing Consumer Behavior Consumer Behaviour

Ed Cantú Education Details

  • The University Of Texas At Austin
    The University Of Texas At Austin
    Public Policy
  • The University Of Texas-Pan American
    The University Of Texas-Pan American
    Journalism
  • Texas Christian University
    Texas Christian University
    Music Education
  • Harvard University
    Harvard University
    Government

Frequently Asked Questions about Ed Cantú

What company does Ed Cantú work for?

Ed Cantú works for Swagger

What is Ed Cantú's role at the current company?

Ed Cantú's current role is Chief Strategy Officer at C2 Strategery.

What is Ed Cantú's email address?

Ed Cantú's email address is ch****@****aol.com

What is Ed Cantú's direct phone number?

Ed Cantú's direct phone number is +151294*****

What schools did Ed Cantú attend?

Ed Cantú attended The University Of Texas At Austin, The University Of Texas-Pan American, Texas Christian University, Harvard University.

What skills is Ed Cantú known for?

Ed Cantú has skills like Advertising, Customer Insight, Integrated Marketing, Brand Management, Strategy, Marketing Research, Marketing, Brand Development, Market Research, Digital Marketing, Creative Strategy, Marketing Strategy.

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