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@lopeznegrete.com
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5 phones found area 512, 832, and 713
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Ed Cantú is listed as Chief Strategy Officer at Swagger, based in Manvel, Texas, United States. AeroLeads shows a work email signal at lopeznegrete.com, phone signal with area code 512, 832, 713, and a matched LinkedIn profile for Ed Cantú.
Ed Cantú previously worked as Chief Strategy Officer at C2 Strategery and Strategy Director at Swagger. Ed Cantú holds Master Of Public Affairs - All But Thesis., Public Affairs, Public Policy from The University Of Texas At Austin.
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FUSING ART, SCIENCE AND PASSIONExperienced, strategic brand leader with unique expertise in consumer research, business strategy and marketing, with a niche in multicultural/Hispanic. Solid foundation of quantitative and qualitative research, insights mining, consumer segmentation and business analytics, hopelessly entwined in a passion for storytelling. Served in executive positions with industry leading mainstream and ethnic agencies, consulting across a broad range of blue chip clients: Anheuser-Busch to Miller, SONIC, Burger King to Domino’s Pizza, Pillsbury, ConAgra, Kraft, Pernod Ricard to Dr Pepper Snapple Group and Maxwell House, Sprint, Verizon, RBFF and Sears to Walmart. Accomplishments include creative and ad effectiveness awards, most notably: David Ogilvy Award, Mosaic Award, Multicultural Excellence Award, numerous others. Extensive skills in database mining, behavior manipulation, presentation creation, public speaking and relationship building. High familiarity with programs and tools such as: MS Office: Word, PPT, Excel; SPSS, Simmons, Scarborough, Mintel, WARC, Competitrack, Brandwatch and more.
Listed skills include Advertising, Customer Insight, Integrated Marketing, Brand Management, and 35 others.
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A career timeline built from the work history available for this profile.
Business strategy and consumer insight consulting with emphasis on Multicultural and specific passion for Hispanic. Diversity. Inclusion. Respect.
Houston, Texas, Us
Lead strategic planning, consumer insights, business analytics and general nerd-based, rabblerousing at full-service, digitally-focused, general market agency which prides itself on maintaining a futuristic, forward thinking POV on the world around us.
Help lead strategically-strong, well-established Hispanic ad agency to achieve even higher level of performance, leveraging strategic expertise in research, consumer insights, business analytics with consulting on business development and relationship building. And, led both brand leadership and account planning for affiliate (Tippit & Moo), born as a conflict shop, to establish itself as regionally-focused, quirky, boutique-y, high-functioning, omincultural ad agency in its own right.
Austin, Tx, Us
Created, and built, strategic planning department and reputation for rapidly-growing, creatively-driven, Hispanic agency. Recruited and grew planning department to team of 10+ as organization grew from 40 to over 100+ employee, with billings of $46MM to close to $100MM. New business was key adding clients such as: Batanga, ConAgra Foods, Domino’s Pizza, ESPN DEPORTES, H-E-B, Humana, NetSpend and others.
New York, Ny, Us
Primary responsibilities focus on thought leadership for “guy side” of Sears: Craftsman, Tool Territory, Auto Center, DieHard, NTB; and, overall strategic planning for Orchard Supply Hardware. Ultimately, helped re-brand/reposition Sears’ hardware department as “Tool Territory”, an oasis for men stranded by their wives at the mall. As part of Craftsman team, received Ogilvy’s Brand Steward Award.
Chicago, Illinois, Us
Lead planner on 12 categories of Pillsbury refrigerated baked goods (RBG) line of products: primarily cookies, biscuits, breads. Helped guide and interpret proprietary study on “How America Eats”, developing segmentation focusing on cooking, lifestyle and attitudes towards eating. Led study employing psychologist and in-depth one-on-ones to get at underlying symbolism of bread in the home. Gained 10 pounds during tenure.
Began ad industry tenure and evolution from research-based analyst to consumer insights focused account planner. Developed a push/pull strategy focusing on needs and realities of recipients in Latin America with educational/experiential needs of senders in U.S for Western Union. Accounts such as: Sprint, P&G brands, San Antonio Spurs gave me opportunity to truly understand the numbers are just the first step. Telling the story is the journey. Received “Aguila” (Eagle) award in recognition of dedication to brand/work ethic.
Lead research analyst and client service lead for research firm focused on public policy, consumer and B2B market research, with niche in Hispanic. Responsible for conducting qualitative and quantitative research, study design, moderation, analysis and management of 100+ person field service. Helped launch Hispanic InfoSource, largest syndicated study of Hispanic households, now known as Simmons Hispanic.
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Ed Cantú works for Swagger.
Ed Cantú is listed as Chief Strategy Officer at Swagger.
AeroLeads has found 2 work email signals at @lopeznegrete.com for Ed Cantú at Swagger.
AeroLeads has found 5 phone signal(s) with area code 512, 832, 713 for Ed Cantú at Swagger.
Ed Cantú is based in Manvel, Texas, United States while working with Swagger.
Ed Cantú has worked for C2 Strategery, Swagger, Lopez Negrete Communications, Tippit & Moo Advertising, Latinworks Marketing, and Ogilvy & Mather.
You can use AeroLeads to view verified contact signals for Ed Cantú at Swagger, including work email, phone, and LinkedIn data when available.
Ed Cantú holds Master Of Public Affairs - All But Thesis., Public Affairs, Public Policy from The University Of Texas At Austin.
Ed Cantú is listed with skills including Advertising, Customer Insight, Integrated Marketing, Brand Management, Strategy, Marketing Research, Marketing, and Brand Development.
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