I have over 15 years of experience in branding & strategy, fashion/lifestyle content development, consumer insights and public health research.My career highlights include:• Better World Advertising’s 2014 Communicator Award of Excellence in Public Relations/Communications;• overseeing $150M in annual revenue;• developing a customer-focused project that led to a projected $5M in savings;• being featured in the news as a fashion and social media subject matter expert;• retaining and growing accounts for sports, lifestyle, and entertainment clients;• creating content that led to increasing brand awareness upwards of 35%;• streamlining internal operating procedures and synthesizing a brand voice;• managing events, including photo shoots, launch parties, and awards celebrations;• consistently attending New York Fashion Week and New York Bridal Fashion Week;• serving as a go-to source for fashion and lifestyle brands; and• spearheading Styling & Imaging workshops for the Grammy’s New York chapter.Currently, I am the Executive Fashion Editor and Managing Editor of Fashion Reverie, where I have contributed to:• our editorials consistently being produced for 10-15% under budget;• a 40% increase in strategic and creative partnerships; and• readership almost doubling from 600,000 monthly visits to now over 1,000,000.
Listed skills include Public Relations, Social Media, Event Planning, Marketing, and 47 others.
