Ed. Carl. Clark-Ayers Email & Phone Number

New York City, Ny

Highlights: Produced a photoshoot in Jamaica (location, model, hair, makeup) with less than 24 hours notice; gained live international press coverage for client’s NYFW runway show at The Tents; featured in tv news broadcast as a fashion/social media Subject Matter Expert.-Analyze, forecast, and utilize industry trends, thereby building audience loyalty and attaining new branding partners.-Identify client improvement opportunities, develop standard operating procedures, and optimize revenue potential.-Strategize publicity efforts, including communications, campaigns, special projects, and creator partnerships.-Oversee media and event production, including concept development, budgeting, location scouting, and sourcing.-Lead launches and expansions of digital publications by collaborating with teams and managing the creative process for written, photo, video, and social media content; author/create original content for print and digital publishing.-Provide live/on-air and pre-taped commentary regarding fashion, lifestyle, media, and business.-Manage and attend industry events (fashion weeks, press previews, product launches, conventions, panel talks, etc.) -Served as Editor-in-Chief of Obvious Magazine, a web-based lifestyle magazine. *operated as first EIC of their Mens Division, overseeing photo shoots, contest submissions, and launch events. -Served as Editor-at-Large of The Beauté Book, a women’s fashion and beauty publication. *facilitated photo shoots, article editing, and launch of inaugural print issue. -Served as Managing Editor of ViralFashion.com, a fashion blog. *led team of contributors; oversaw content creation. -Served as Event Director of Sukeina, a CFDA ready-to-wear and accessory brand. *managed domestic and international runway shows, trunk shows, photo shoots, and press events.

New York, United States

Highlights: Spearheaded planning and logistics for national speaking engagements; partnered on 7 international fashion projects; garnered print and television press coverage; oversaw Lifetime Achievement Award celebration.-Creative consultant to veteran fashion editor Freddie Leiba (US Harper's Bazaar, InStyle, Allure, GenLux).-Provide conceptual direction on local, national, and international fashion projects including celebrity styling, corporate marketing projects, and magazine fashion editorials.-Lead domestic and international projects for HNW clients in luxury lifestyle- entertainment, culture, and hospitality.-Supervise logistics, budget, and reconciliation for multiple coexisting projects.-Initiate press and publicity initiatives, including magazine features and television profiles.-Research and prepare talking points for press and public speaking engagements.-Oversee the development and maintenance of Freddie Leiba's professional archives.-Manage personal logistics, including travel and lodging.

New York City, Ny

Highlights: Produced and co-hosted "Fashion Reverie Talks" fashion talk show; authored and/or edited over 600 articles; produce editorials 10% under budget; monthly readership nearly doubled under my direction.-Increased brand, creative, and strategic partnerships by 40%.-Developed editorial calendar and social media strategy; review all materials via Microsoft, Adobe, and G Suites.-Managed the day-to-day site provisions, including creating briefs, scheduling campaigns, trafficking workflow, assigning stories, managing budgets, enforcing deadlines, preparing expense reports and invoices, recruiting and mentoring the editorial team and freelance contributors.-Ensured published content aligned with cross-functional departmental and outside partnership goals.-Managed CMS & CRM tools, reinforced SEO best practices, and analyzed KPIs.-Authored written, video, and fashion content to the publication and social media; conceptualized, proofread, copyedited, enhanced, and optimized content (written, video, photo) submitted by staff.-Assisted in scouting, recruiting, mentoring, and guiding the editorial team and freelance contributors.-Liaised with third-party vendors and other outside sources.-Represented the company at in industry-relevant events and market appointments including New York Fashion Week, New York Bridal Week, press previews, panel discussions, company-sponsored events, etc.

New York City, Ny

Highlights: Produced editorials 10% under budget; created brand partnership projects with Miss USA.-Established brand partnerships with talent/influencers and product companies for sponsorships and collaborations.-Pitched, researched, and authored weekly, seasonal, and tentpole features and long-form articles (written, photo, video, and digital) focusing on business, technology, sustainability, retail, beauty, trend, market, and runway analysis.-Produced, directed, and edited video content to the publication.-Facilitated the logistics of all photo and video shoots- budgeting, contracting, scheduling, and management of talent, production team, and locations.-Styled and provided creative direction to fashion editorials and shopping guides.-Oversaw post-production of editorials including retouching, resizing, typography, and layout of images.

New York City, Ny

Highlights: Program has expanded from one site to three; overall student participation grew by 150%; 80%+ students passed their AP exams and received college credit.-Site manager for the NYC Dept. of Education Advanced Placement For All program.-Ensured operational functionality of monthly events for 100-200 students and seasonal training for 300 teachers.-Led logistical pre- and post-event operations, including load-in and load-out.-Headed on-site technological team.-Mitigated and rectified on-site program issues for students, instructors, and staff.-Conducted event statistical analysis; consolidated data and files.-Updated standard operating procedures and advised superiors on best practices.

Greater New York City Area

Highlights: Maintained 2nd largest portfolio within the company; implemented a client-centered program that will lead to an estimated $5 million in savings; spurred customer outreach and facilitated a 12% increase in consumer interaction.-Directed Downstate NY portfolio of clients (absorbed the entire NYC territory into my portfolio); oversaw $150M annual revenue.-Led contract management, client retention, and business growth of NYC dental and vision insurance client accounts.-Increased new business by 5%, and retained all previous clients.-Organized and conducted outreach activities to members; raised member utilization by 10% in 6 months.-Created Hero projects increase program usage- saved nearly $1 million in its first year.-Elevated access for members by developing projects to strengthen and expand the service provider network.-Enhanced the pre-existing network of dentists and increased member access to care in dense, urban areas.-Provided on-going leadership to staff on the administration of the client's program; ensured the company exceeded client expectations and the terms of the contract.-Key liaison between executive leadership and stakeholders; managed communication and prioritized objectives.-Partnered with cross-functional teams to align project implementation with company strategic direction; implemented stakeholder feedback; presented final products to executives.-Effectively resolved issues and strengthened relationships at various professional levels via Salesforce.-Developed and maintained relationships with key contacts in various healthcare & community-based organizations.

Greater New York City Area

Highlight: Identified key outreach target groups and captured new business, 12%+ from previous year.-Specialized in the company’s Sports, Lifestyle, and Entertainment clients (including the PGA, Fancy Food, and regional Comic Con events); highlighting on-site marketing and experiential activations.-Oversaw the reservation sales for 60% of the company’s third-largest client; facilitated event booking for VIPs.-Liaised between customers, clients, internal departments, and event management teams, senior leadership and VIP clientele. -Analyzed and refined existing practices to identify efficiencies and growth; anticipated and resolved client issues.-Proposed and enhanced marketing strategies and timelines; tracked results of outreach efforts and outcomes via Salesforce.-Routinely updated and analyzed data, formulated comparison reports, and summarize post-event reports for leadership.

Research Triangle Park, Nc

Highlight: Ad campaign won Better World Advertising’s 2014 Communicator Award of Excellence in Public Relations/Communications.-Coordinated with federal and local liaisons on the development and implementation of an award-winning $2.4 million nationwide public health research and marketing campaign.-Traveled to major U.S. cities to conduct over 200 individual and group qualitative interviews within the scope and context of the outlined research goals for three separate market research/consumer insight projects.-Debriefed Program Directors and federal liaisons on field procedures, best practice methods and outcomes.-Reviewed and updated operating procedures in accordance with IRB standards.-Collaborated in creating findings reports; presented findings to senior leadership.-Routinely attended local and national meetings and conferences as needed.

New York City, Ny

Highlights: Conducted approximately 200 qualitative interviews for 3 coexisting research studies; research findings were published in three professional articles/journals.-Administered confidential screening and background questionnaires to determine eligibility for the research studies.-Spearheaded recruitment to source and attract participants within key demographics, including via social media.-Managed and ensured quality control and assurance of research materials.-Established and fostered relationships with outside sources critical to the success of the research studies.-Supervised junior staff members; evaluated staff performance.-Assisted in coding transcribed interviews using Atlas.ti software.-Provided administrative support, including regular status debriefings; suggested recommendations for improvement.

New York City, Ny

Highlight: Sourced and screened over 2,000 potential research participants.-Spearheaded secondary team in order to maximize recruitment efforts and increase research participation.-Served as a front-line department contact; disseminated information relevant to the department’s current projects.-Scouted viable locations for sourcing potential research participants.-Routinely conferred with supervisors on recruiting techniques and strategies.

Petersburg, Va

Highlight: Maintained command and control of multi-building dormitory complex during Hurricane Isabel- coordinated the safety of all students and staff and secured adequate provisions (food, water, etc.) during the days-long blackout.-Provided supervision of 15+ in-house staff, and 30+ extension staff within a 3-building dormitory complex.-Provided operational, functional, and administrative support to the Resident Educator.-Served as chief residential assistant, second in command to the Residential Educator.-Coordinated staff work schedule.-Assisted Resident Educator in supervising dormitory residents and administering corrective actions.-Spearheaded and evaluated educational programs within the dormitory.-Facilitated living harmony via team building and conflict resolution exercises and techniques.-Provided lifestyle mentoring and academic counseling to residents.

Petersburg, Va

Highlights: provided critical incident stress debriefing to first responders; helped over 100 survivors source and attain shelter, food, clothing, and gas.-Provided counsel to survivors of Hurricane Isabel.-Gathered and disseminated information regarding benefits and available assistance for disaster recovery.-Administered support and counsel to social service providers who were themselves survivors of Hurricane Isabel.-Routinely consulted with federal and local officials regarding best practices and operating procedures.

Master Of Science (M.S.), Clinical Psychology, 3.8

Activities and Societies: University Council, National Association for the Advancement of Colored People (NAACP) Advisor, Caribbean.

Bachelor Of Science (B.S.), Psychology, 3.2 (Cum Laude)

Activities and Societies: Reserve Officers Training Corps (R.O.T.C.), National Society of Pershing Rifles, Alpha Phi Alpha Fraternity.