Ed Ceballos

Ed Ceballos Email and Phone Number

Leading B2B Organizations to Accelerate Growth Through Partnerships and Smarter GTM Models @ Everflow - Partner Marketing Platform
Ed Ceballos's Location
Greater Orlando, United States, United States
Ed Ceballos's Contact Details
About Ed Ceballos

I operate at the intersection of Service Innovation and Growth Acceleration, bringing an entrepreneurial perspective to startups and corporations focused on accelerating growth through digital-first customer experiences, using service thinking and data-driven models.Growth Marketing, Sales, Go-to-Market, SaaS, Strategic Partnerships, Lean Startup, Design Thinking, Marketing Automation, B2B, Fintech, Healthcare, Manufacturing, Team Builder, Demand Generation, Funnels, Machine Learning, Analytics, Data-center, Networking, Core Business Apps

Ed Ceballos's Current Company Details
Everflow - Partner Marketing Platform

Everflow - Partner Marketing Platform

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Leading B2B Organizations to Accelerate Growth Through Partnerships and Smarter GTM Models
Ed Ceballos Work Experience Details
  • Everflow - Partner Marketing Platform
    Vp Partner Ecosystem
    Everflow - Partner Marketing Platform Jan 2024 - Present
    Mountain View, California, Us
    We help companies identify and scale their revenue drivers using performance lens across all of their traffic channels. They can easily see what drives demand, and ramp up the traffic sources that generate revenue, while automating compliance & optimization at scale.In a context of increasing competition and always higher cost of client acquisition, we empower CMOs, CROs, Partnership leaders and their teams to identify and manage the relationships, tactics and channels that drive the highest traffic, acquisition, repeated sales and retention.
  • Everflow - Partner Marketing Platform
    Head Of Partnerships
    Everflow - Partner Marketing Platform Oct 2019 - Jan 2024
    Mountain View, California, Us
    We are a highly driven team of desktop and mobile advertising veterans. We have built and scaled advertising and affiliate networks to the tune of billions of clicks and generated hundreds of millions of dollars of revenue. We believe that the technologies that exist in the market today lack the performance, usability and functionality needed by marketers. Our singular goal at Everflow is to provide tools for marketers that will make them more productive and successful.Part of our impressive growth is driven by our Partnerships with experts, martech stack neighbors and agencies: 42% of our active clients came through a partner referral. If you are interested in partnering with Everflow, let's talk!
  • Partnership Leaders
    Member
    Partnership Leaders Jun 2021 - Present
    San Francisco, Us
    Partnership Leaders is a global industry association for Partnership / Channel / Alliances / Business Development leaders at modern technology companies.
  • Hivelab
    Head Of Growth
    Hivelab Sep 2016 - Sep 2019
    Orlando, Florida, Us
    We help businesses design digital-first customer experiences that drive scalable growth. Our lean methodology is based on hundreds of projects accelerated globally, using a mix of human-centered design, data-driven decision making, and guided by service innovation practices.
  • Finexio
    Head Of Sales & Marketing
    Finexio Aug 2018 - Apr 2019
    Orlando, Florida, Us
    Joined this disruptive SaaS Fintech startup with a fix-time contract and the mission to evolve their B2B sales engine to accelerate growth.The new initiatives deployed resulted in:-2x increase in customer base-3x reduction in time-to-revenue with a new Customer Success Program, accelerating monetization and increasing payment volume capture in$100M's of extra B2B paymentsScope of the role also included: deploy a standardized sales process, new demand generation initiatives, new RTM (channel Partner) and a new Customer Success program
  • Design Sprint School
    Growth And Co-Founder
    Design Sprint School Mar 2017 - Jul 2018
    San Francisco, California, Us
    Co-founded, launched and sold this #education startup, focused on delivering online bootcamps. I had the opportunity to apply leading edge marketing technology , practices and growth hacks to accelerate growth using digital-first customer experiences, allowing for personalization and scalable growth. Our global footprint allowed to enroll students globally, achieving exponential growth: from zero to hundreds of students in the first 12 months. My exit happened in July 2018, capped by two incredible accolades: DSS was chosen Best Bootcamp 2018 (https://www.switchup.org/bootcamps/design-sprint-school) and StartupGrind Honoree 2018.
  • Cisco
    Startupcisco Global Lead
    Cisco Mar 2015 - Sep 2016
    San Jose, Ca, Us
    Co-founded this grassroots movement inside Cisco to accelerate innovation by sparking an entrepreneurial culture. +250 Innovators, +40 startups coached in the first 12 months. By adopting industry best practices, we dramatically accelerated the adoption of a Cisco-flavored innovation practice, including elements of Service Design, Lean Startup, Business Model canvas. More +40 teams creating new ventures, leveraging the power of digitalization and analytics, using a startup approach.Key achievements:-Designed and launched a scalable program focused on empowering employees to create commercially viable services and solutions for business challenges in a lean and fast way. -Achieved seven digits savings and up to 10x faster time-to-market in +20 business initiatives in the first 18 months.
  • Cisco
    Senior Director Business Development
    Cisco Jun 2007 - Sep 2016
    San Jose, Ca, Us
    Drove growth using best go-to-market model for a +$600M segment (products and services), leading to an impressive +10% CAGR 2011-2016 in the corporate and mid-market customer segments. Key focus areas: •Sales Management – Led a team with 4 Regional Sales Managers, +85 Account Managers and +120 Inside Sales Managers, including forecast, training, promotions and channel programs. •Channel Program: Developed and deployed successful Channel Partner programs to drive demand generation and support partners in successfully execute Demgen programs. •Sales Operations: improved territories selection strategies to balance direct, partner-led with geographies and product portfolio penetration goals. Set and managed W/M/Q/A goals through an intense forecast discipline. •People readiness - Led the creation of scalable training programs and playbooks. Shortened ramp up from 6 to 3 months measured as time to +80% of quota achievement for new hires. This helped lower the impact of attrition on annual quota, contributing overall to +30% of CAGR. Recipient of Cisco’s “Game Changer” award for the design and deployment of a Customer Intelligence and Predictive Analytic practice that led to 5x-8x increase in ROI in Demand Generation campaigns for direct and channel sales.
  • Gevenue Tech
    Vp Business Development
    Gevenue Tech Aug 2006 - Jun 2007
    Joined this Startup to support their international expansion in new markets and accelerate business by creating strategic partnership with Everis, Accenture, Deloitte and Schlumberger. Succeeded in launching a sales channel model to capture F500 customers without the complexity of owning the full B2B sales stack in house.
  • Sysde Internacional, Inc.
    Head Of Sales And Marketing
    Sysde Internacional, Inc. Oct 2003 - Jul 2006
    Miguel Hidalgo, Distrito Federal, Mx
    Joined this Fintech Startup to accelerate growth in existing and find new markets. Led a robust growth: 2,5x revenue acceleration in first 18 months, while increasing net profit more than 4x. This was due to the changes in the go-to-market model, creating new revenue streams with new monetization and licensing models for a portfolio of Banking, Credit Card and Microfinance solutions. Assembled and led a new team sales and marketing team, using standardized sales process and metrics. I also assembled and led a new pre-sales team focused in connectign complex functional requirements with business outcomes and with the right solution proposal.

Ed Ceballos Skills

Go To Market Strategy Business Development Strategy Product Management Solution Selling Enterprise Software Management Strategic Planning Cloud Computing Sales Process Business Strategy Sales Leadership Channel Partners Marketing Strategy Sales Operations Program Management Product Marketing Entrepreneurship Consulting Business Alliances Salesforce.com Social Media Service Innovation Growth Hacking Change Management Design Thinking Business Model Innovation Lean Startup Business Innovation Advertising Search Engine Optimization Small Business Marketing Web Analytics

Ed Ceballos Education Details

  • Universidad Católica De Córdoba
    Universidad Católica De Córdoba
    General
  • Instituto Superior Pascal
    Instituto Superior Pascal
    General

Frequently Asked Questions about Ed Ceballos

What company does Ed Ceballos work for?

Ed Ceballos works for Everflow - Partner Marketing Platform

What is Ed Ceballos's role at the current company?

Ed Ceballos's current role is Leading B2B Organizations to Accelerate Growth Through Partnerships and Smarter GTM Models.

What is Ed Ceballos's email address?

Ed Ceballos's email address is ed****@****ail.com

What is Ed Ceballos's direct phone number?

Ed Ceballos's direct phone number is +195449*****

What schools did Ed Ceballos attend?

Ed Ceballos attended Universidad Católica De Córdoba, Instituto Superior Pascal.

What skills is Ed Ceballos known for?

Ed Ceballos has skills like Go To Market Strategy, Business Development, Strategy, Product Management, Solution Selling, Enterprise Software, Management, Strategic Planning, Cloud Computing, Sales Process, Business Strategy, Sales.

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