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Tomato Media works with some of the top names in food on their digital marketing. We help with websites that are eye catching and are interesting to visitors that also pay for themselves (All websites should do that).We help design and create content with a focus on the impactful words and the visual - pictures and video.In short, we are a growing consultancy and digital agency that develops big ideas for the digital world.I am joint founder of the emerging Melbourne Fringe Food Festival that curated a series of themed dinners with some of Melbourne's top chefs.My social media work includes developing plans for top food and wine venues. Wearing my journalist hat, I have written for a variety of business and food publications, recent examples being The Australian, SBS Food, Wine Selectors, Knowledge@ASB, In The Black, AFR, The Financial Times and more.I run the influential food blog Tomato, founded Very Cheap Eats and am a prolific and influential twitterer with followers.I was instrumental in making the first Australian Food Bloggers' conference happen, in driving its direction and bringing sponsors on board.I also secured sponsorship from SBS for the first offline food blogger photo exhibition to be held in Australia.Specialties: We help businesses become interesting to their customers on the internet. We develop big but simple marketing ideas for small business and help with website development and specification, email marketing, social media and content development. Project management, journalism, editing and copywriting.
On Hiatus
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On Hiatus Pending Work VisaOn Hiatus May 2017 - PresentCity Of Johannesburg, Gauteng, South Africa
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Joint Founder And OrganiserMelbourne Fringe Food Festival Jan 2011 - PresentMelbourneThe Melbourne Fringe food Festival is a grass roots movement run by social media to promote local food events. Already we are planning curated dinners, the MeatDrink Blog events and will be supporting a whole month of activities during March 2012.
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Freelance WriterEd Charles Feb 2017 - Jan 2023Melbourne, Australia
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DirectorTomato Media Apr 2004 - Jan 2023Collingwood, MelbourneTomato Media offers practical help in navigating the social media minefield and in developing websites. This includes helping plans that will quickly build followers and attract the attention of potential customers as well as assisting in helping control potentially damaging chatter.Our service involves:- Development of content from words to multimedia including anchor posts which attract large numbers of links and traffic.- Developing plans to gain high quality links from important and relevant sites to drive higher quality traffic to websites than that provided by Google search.- We can also help specify websites and save companies from making expensive, time wasting mistakes.- Email newsletter development and integration.
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Founder, Publisher, Editor, Tomato MagazineTomato Media Oct 2003 - Oct 2005Tomato was a magazine I launched because I felt there was a gap in the food magazine marketing that could serve people who found some of the titles too glossy and a bit pretentious. The idea to was to distribute free, like a street magazine, through high quality food venues, cafes, restaurants and bars. We had terrific response to the editorial but were under funded.
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Freelance Journalist/EditorSelf-Employed Sep 2005 - Dec 2011My journalism is split between business and food. I regularly write for the Wealth and Entrepreneur sections of The Australian. I have a weekly column on restaurant gossip in the Herald Sun’s extrafood section. I also regularly write for In The Black, which is distributed to over 100,000 CPAs. Other titles include CFO, Mercedes Magazine and Henry Magazine. I have been restaurant reviewing for the Gourmet Traveller Restaurant Guide, the Age Good Food Guide and the Telstra Countrywide Golden Plate Awards.
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Associate PublisherYaffa Publishing Feb 2000 - Jun 2000Yaffa created this position to keep me in the company after I moved to Melbourne for family reasons. I was responsible for setting the template for Yaffa’s online strategy and what is now the current Ad News website. I was also to launch two magazines, an online marketing title and a lifestyle title. I was made redundant after the DotCom crash. -
EditorAd News, Yaffa Publishing Mar 1996 - Feb 2000I relaunched and revamped the title, resulting in a 45 per cent increase in paid circulation while the market share of its main competitor B&T fell. This set the template for where the magazine is today. I devised and implemented editorial systems to improve the rigour of its reporting and introduce better writing, subbing and design. I introduced strict sub editing guidelines and a style sheet to, what had previously been, an unstructured operation. I managed a team of seven plus contributors. I also raised the profile of the title writing articles for newspapers and regularly was interviews on radio and TV.
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Senior WriterBusiness Age, Vnu Publishing May 1995 - Nov 1995I worked with the art director and designer on the redesign and relaunch of the title. I launched and edited a lifestyle section, in addition to contributing business feature stories to the magazine. I was a member of the team researching, compiling and writing the Rich 500 report. I was short-listed as feature writer of the year by the Press Gazette. I resigned to move to Australia.
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Features EditorPr Week, Haymarket Publishing Feb 1994 - May 1995PR Week was a route back into journalism after four years in public relations. I was promoted from features editor to associate editor, becoming responsible for all sections outside news. I edited copy and worked closely on production with the subs desk and art director. I worked on multiple projects including a series of events and debates designed to raise the profile of the title. I edited all the magazine’s special reports, including the highly detailed Top 150 PR Agencies and awards editions. My work on conferences for the magazine also led to signing high profile columnists for the organisation as a whole, such as Raymond Snoddy on Marketing.
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Business EditorReed Business Information 1983 - 1987 -
Business EditorReed Business Information 1983 - 1987
Ed Charles Skills
Ed Charles Education Details
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Mathematical Physics -
Southbank PolytechnicFinance
Frequently Asked Questions about Ed Charles
What company does Ed Charles work for?
Ed Charles works for On Hiatus
What is Ed Charles's role at the current company?
Ed Charles's current role is Consults on digital media for selected clients..
What is Ed Charles's email address?
Ed Charles's email address is ed****@****tom.com
What is Ed Charles's direct phone number?
Ed Charles's direct phone number is +614257*****
What schools did Ed Charles attend?
Ed Charles attended University Of Liverpool, Southbank Polytechnic.
What are some of Ed Charles's interests?
Ed Charles has interest in Social Services, Cabinet Making, Economic Empowerment, Food And Drink, Popular Culture, Environment, Art, Economics, Poverty Alleviation, Animal Welfare.
What skills is Ed Charles known for?
Ed Charles has skills like Blogging, Copywriting, Social Media Marketing, Social Media, Journalism, Digital Marketing, Seo, Editorial, Public Relations, Marketing, Online Marketing, Magazines.
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Edward Charles Mutebi
Category Manager, Global Sourcing At Standard Chartered Bank Uganda LtdSouth Africa -
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Edward Charles
Study Faculty Of Law (U.W.C) Study At Intec College, Study Department Of Justice , Registered Paralegal. Justice Of Peace Bellville Magistrate District. Completed Legal Principles At Hrd College Paarl.Western Cape, South Africa -
Edward Charles
South Africa
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