Ed Charles

Ed Charles Email and Phone Number

Consults on digital media for selected clients. @
Ed Charles's Location
City of Johannesburg, Gauteng, South Africa, South Africa
Ed Charles's Contact Details

Ed Charles personal email

n/a

Ed Charles phone numbers

About Ed Charles

Tomato Media works with some of the top names in food on their digital marketing. We help with websites that are eye catching and are interesting to visitors that also pay for themselves (All websites should do that).We help design and create content with a focus on the impactful words and the visual - pictures and video.In short, we are a growing consultancy and digital agency that develops big ideas for the digital world.I am joint founder of the emerging Melbourne Fringe Food Festival that curated a series of themed dinners with some of Melbourne's top chefs.My social media work includes developing plans for top food and wine venues. Wearing my journalist hat, I have written for a variety of business and food publications, recent examples being The Australian, SBS Food, Wine Selectors, Knowledge@ASB, In The Black, AFR, The Financial Times and more.I run the influential food blog Tomato, founded Very Cheap Eats and am a prolific and influential twitterer with followers.I was instrumental in making the first Australian Food Bloggers' conference happen, in driving its direction and bringing sponsors on board.I also secured sponsorship from SBS for the first offline food blogger photo exhibition to be held in Australia.Specialties: We help businesses become interesting to their customers on the internet. We develop big but simple marketing ideas for small business and help with website development and specification, email marketing, social media and content development. Project management, journalism, editing and copywriting.

Ed Charles's Current Company Details
on hiatus

On Hiatus

Consults on digital media for selected clients.
Ed Charles Work Experience Details
  • On Hiatus
    On Hiatus Pending Work Visa
    On Hiatus May 2017 - Present
    City Of Johannesburg, Gauteng, South Africa
  • Melbourne Fringe Food Festival
    Joint Founder And Organiser
    Melbourne Fringe Food Festival Jan 2011 - Present
    Melbourne
    The Melbourne Fringe food Festival is a grass roots movement run by social media to promote local food events. Already we are planning curated dinners, the MeatDrink Blog events and will be supporting a whole month of activities during March 2012.
  • Ed Charles
    Freelance Writer
    Ed Charles Feb 2017 - Jan 2023
    Melbourne, Australia
  • Tomato Media
    Director
    Tomato Media Apr 2004 - Jan 2023
    Collingwood, Melbourne
    Tomato Media offers practical help in navigating the social media minefield and in developing websites. This includes helping plans that will quickly build followers and attract the attention of potential customers as well as assisting in helping control potentially damaging chatter.Our service involves:- Development of content from words to multimedia including anchor posts which attract large numbers of links and traffic.- Developing plans to gain high quality links from important and relevant sites to drive higher quality traffic to websites than that provided by Google search.- We can also help specify websites and save companies from making expensive, time wasting mistakes.- Email newsletter development and integration.
  • Tomato Media
    Founder, Publisher, Editor, Tomato Magazine
    Tomato Media Oct 2003 - Oct 2005
    Tomato was a magazine I launched because I felt there was a gap in the food magazine marketing that could serve people who found some of the titles too glossy and a bit pretentious. The idea to was to distribute free, like a street magazine, through high quality food venues, cafes, restaurants and bars. We had terrific response to the editorial but were under funded.
  • Self-Employed
    Freelance Journalist/Editor
    Self-Employed Sep 2005 - Dec 2011
    My journalism is split between business and food. I regularly write for the Wealth and Entrepreneur sections of The Australian. I have a weekly column on restaurant gossip in the Herald Sun’s extrafood section. I also regularly write for In The Black, which is distributed to over 100,000 CPAs. Other titles include CFO, Mercedes Magazine and Henry Magazine. I have been restaurant reviewing for the Gourmet Traveller Restaurant Guide, the Age Good Food Guide and the Telstra Countrywide Golden Plate Awards.
  • Yaffa Publishing
    Associate Publisher
    Yaffa Publishing Feb 2000 - Jun 2000
    Yaffa created this position to keep me in the company after I moved to Melbourne for family reasons. I was responsible for setting the template for Yaffa’s online strategy and what is now the current Ad News website. I was also to launch two magazines, an online marketing title and a lifestyle title. I was made redundant after the DotCom crash.
  • Ad News, Yaffa Publishing
    Editor
    Ad News, Yaffa Publishing Mar 1996 - Feb 2000
    I relaunched and revamped the title, resulting in a 45 per cent increase in paid circulation while the market share of its main competitor B&T fell. This set the template for where the magazine is today. I devised and implemented editorial systems to improve the rigour of its reporting and introduce better writing, subbing and design. I introduced strict sub editing guidelines and a style sheet to, what had previously been, an unstructured operation. I managed a team of seven plus contributors. I also raised the profile of the title writing articles for newspapers and regularly was interviews on radio and TV.
  • Business Age, Vnu Publishing
    Senior Writer
    Business Age, Vnu Publishing May 1995 - Nov 1995
    I worked with the art director and designer on the redesign and relaunch of the title. I launched and edited a lifestyle section, in addition to contributing business feature stories to the magazine. I was a member of the team researching, compiling and writing the Rich 500 report. I was short-listed as feature writer of the year by the Press Gazette. I resigned to move to Australia.
  • Pr Week, Haymarket Publishing
    Features Editor
    Pr Week, Haymarket Publishing Feb 1994 - May 1995
    PR Week was a route back into journalism after four years in public relations. I was promoted from features editor to associate editor, becoming responsible for all sections outside news. I edited copy and worked closely on production with the subs desk and art director. I worked on multiple projects including a series of events and debates designed to raise the profile of the title. I edited all the magazine’s special reports, including the highly detailed Top 150 PR Agencies and awards editions. My work on conferences for the magazine also led to signing high profile columnists for the organisation as a whole, such as Raymond Snoddy on Marketing.
  • Reed Business Information
    Business Editor
    Reed Business Information 1983 - 1987
  • Reed Business Information
    Business Editor
    Reed Business Information 1983 - 1987

Ed Charles Skills

Blogging Copywriting Social Media Marketing Social Media Journalism Digital Marketing Seo Editorial Public Relations Marketing Online Marketing Magazines Marketing Communications Editing Facebook Creative Direction Web Design Websites New Media Storytelling Wordpress Media Relations Digital Media Publicity Publishing Web Content Management Website Development Content Development Strategic Communications Social Networking Web Content Digital Strategy Content Management Corporate Communications Web Content Writing

Ed Charles Education Details

Frequently Asked Questions about Ed Charles

What company does Ed Charles work for?

Ed Charles works for On Hiatus

What is Ed Charles's role at the current company?

Ed Charles's current role is Consults on digital media for selected clients..

What is Ed Charles's email address?

Ed Charles's email address is ed****@****tom.com

What is Ed Charles's direct phone number?

Ed Charles's direct phone number is +614257*****

What schools did Ed Charles attend?

Ed Charles attended University Of Liverpool, Southbank Polytechnic.

What are some of Ed Charles's interests?

Ed Charles has interest in Social Services, Cabinet Making, Economic Empowerment, Food And Drink, Popular Culture, Environment, Art, Economics, Poverty Alleviation, Animal Welfare.

What skills is Ed Charles known for?

Ed Charles has skills like Blogging, Copywriting, Social Media Marketing, Social Media, Journalism, Digital Marketing, Seo, Editorial, Public Relations, Marketing, Online Marketing, Magazines.

Not the Ed Charles you were looking for?

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  • Edward Charles

    Study Faculty Of Law (U.W.C) Study At Intec College, Study Department Of Justice , Registered Paralegal. Justice Of Peace Bellville Magistrate District. Completed Legal Principles At Hrd College Paarl.
    Western Cape, South Africa

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