Ed Cline Email & Phone Number

Allen, Tx, Us

Plano, Texas, Us

Develop and manage marketing programs targeting health plans, pharma and life sciences organizations. Promoting consulting, industry, and digital technology solutions including cloud, digital automation, cybersecurity, data intelligence and configured platforms. Focused on industry solutions such as supply chain, real world evidence, security, regulatory assurance, compliance & validation and digital twin.Work with organizations subject matter experts (SME) to create market ready content and point of views. Created sales enablement materials to help promote digital solutions and industry expertise. Brought in for marketing assistance for request for proposals (RFP)

95877 Bezons, Fr

Use Account Based Marketing(ABM) to target healthcare payers, providers and life sciences organizations. Promote B2B technology solutions such as cybersecurity, cloud, data analytics, digital workplace, high performance computing, and consultant services using IP targeting, sales team collaboration, workshops and conference events. Leverage current industry memberships and associations (KLAS, CHIME, HIMSS) to promote Atos offerings and capabilities to help healthcare/life science organizations through their digital transformation. Work with organizations subject matter experts to create market ready content and point of views.Social media | LinkedIn campaigns | Content creation | Sales support | Podcasting | Webinars | Round table events

Ashburn, Virginia, Us

This product marketing management role helped market Business Processing Services (BPS), Analytic Services, Application Services, Cloud and Security. This includes enterprise Card and Payment Solution, Agile Processing Automation, Robotic Drive, DevSecOps and Customer Service (Chatbot and Artificial Intelligence (AI). Conducted all aspects of the integrated marketing mix - email, digital marketing/advertising, content marketing, social media, event marketing and PR. Coordinate portfolio marketing, content creation and copywriting, event marketing, blogging, PR, social media, and marketing automation. Work with organizations subject matter experts to create market ready content and point of views.

Frisco, Texas, Us

Plan and strategize company placement for an industry leading healthcare discount and membership plan provider. Facilitate daily management of operational activities for a team of 10 marketing department members, including graphic and web designers, copywriters, ecommerce manager, marketing campaign manager and tradeshow coordinator.• Identify and create revenue opportunities through strategic positioning and budgets with focus on cost management and high ROI • Responsible for all Direct to Consumer and Business to Business marketing strategies programs, client relationships, and strategic partnerships• Create email, direct mail, radio, and TV campaigns • Responsible for Client and sales support using marketing expertise and resources• Employ Google PayPerClick (PPC) advertising, banner ad network advertising, and retargeting• Conduct user-testing via online marketing projects to validate marketing efforts and A/B split testing• Work closely with senior management on marketing campaigns to specific B2C target audiences including seniors and families • Supported multi company brands for both the US markets and UK• Market to B2B industries from small to large business via direct mail, email, and online marketing tactics• Manage sales CRM and survey/research tools• Video creation for online marketing• Participate in marketing focus conferences, including direct response, ecommerce, content optimization and general marketing• Introduce internet marketing concepts, including social and viral marketing • Manage marketing plans and strategies for all retail products assuring use of approved marketing content, including periodic reviews and updates of company websites for look and functionality• Designed and executed a Database Marketing and CRM Strategy to maximize cross marketing, product expansion, and customer retention revenue opportunities, achievng significant enrollment and target cost per acquisition goals

Frisco, Texas, Us

Frisco, Texas, Us

Built an impressive record of achievements for this document automation software and enterprise applications company. Introduced integrated Web design, marketing and advertising principles to enhance awareness of company and products and facilitate the capture of the B2B market.• Developed and implemented design, development and marketing strategies, including graphics, layout, navigation, content, SEM, SEO, and keywords Define and integrate direct and interactive marketing strategies across all venues to increase awareness; compiled Web trend reports and search engine registration• SalesLogix Administrator for a sales team and senior management• Worked extensively with management to analyze business needs and implement appropriate solutions to position organization for advanced growth• Redesigned corporate Website, enhancing overall corporate image and introducing company’s products and services to the B2B market o Site was granted the “Best Insurance Website Award” by Property/Casualty Insurance Magazine• Spearheaded the introduction of international section onto Web site to penetrate the European market, including global Website navigation, directory structure, Interactive Flash demos, Online Search Engine, Pay Per Click (PPC) advertising and content• Positioned company as Top 5 ranking in Google, and Top 1 rank for search terms• Introduced email marketing to capture visitor information, doubling subscriber email base and providing an integrated cost-effective means to deliver press releases, solution announcements and corporate newsletter to clients• Brought in-house previously outsourced eNewsletter design efforts, reducing annual development and email distribution costs by $12K• Led the development of Web Landing pages, to capture interest on specific solutions, automatically send an eblast to download a free White Paper, and deliver intelligence data to sales organization for follow-up, using HTML, CSS, Dreamweaver, Adobe, RSS feeds, ASP and Access

Garland, Texas, Us

Recruited to plan, design and oversee the launch of company’s B2B/B2C Website to increase transaction volume and revenue for this leading wireless communications products and services.Accountable for overall success of projects, from initial needs assessment through development, testing, launch and support, utilizing Dreamweaver, Adobe, HTML and JavaScript shopping cart applet. Introduced email and fax database marketing campaigns to enhance awareness of company’s services and lead generation. Defined SEO techniques to increase search engine ranking.• Sold wireless devices via ecommerce such as cellphones, two way radios and network solutions• Recognized for successfully launching company Website within 3 months.• Introduced JavaScript based eCommerce engine to market wireless devices over the Web, increasing sales, enhancing distribution and reducing commission costs.• Designed and launched Intranet enhancing overall internal communications.

Web site design and development for authorized car audio sales and service center. Helped market ACDelco, Ford, and aftermarket car audio and repair services to GM and Ford dealerships. Created promotional material for tradeshows, trade magazines, and public printed directories.

Mba, Ebusiness

Bs, Marketing