Transitioned legacy business reporting (over 100 distinct reports) to Tableau in six monthsBuilt data and reporting infrastructure for our in-house advertising product, enabling a $10MM+ revenue driverTransitioned team from a reactive request-driven model to a proactive agile model, increasing team productivity by >50%Built a diverse team of ten analysts, managers and analytics engineers able to provide reporting and analytics for the entire companyImproved analytics engineering infrastructure to ensure our data warehouse data was ready to meet business needsAfter acquisition of a competitor, ensured business continuity and drove efficiency through migration of data and reporting

Responsible for the entire data and analytics pipeline: from production databases all the way to C-suite reporting and insights. Worked closely with and provided analytical support to Engineering, Product, Marketing, Finance, and Operations.Major accomplishments include:Provided key business insights to leadership during a major business transition caused by the COVID-19 pandemic. These key insights helped lead to major business growth and Wyzant’s successful sale in 2021Transitioned legacy business reporting (over 20 distinct reports) to Tableau in less than three months. This enabled unified high level dashboards for senior leadership and improved analytical tools for Product and Marketing decision makingRe-engineered AWS Redshift data warehouse to ensure reporting availability at 5am daily (up from 10am) with negligible cost increaseDesigned and built a new marketing attribution system that was simpler and more actionable, enabling >40% YoY new customer growth for paid marketing channels. Developed data science models used to forecast business metrics, classify spam and improve SEO rankingsBuilt a diverse team of data engineers, analysts and data scientists able to handle all of Wyzant’s data needs: production databases, data pipelines, data warehouse, business reporting, statistical testing, data science models and business insights for senior leadership.Developed measurement strategy for multi-city/multi-channel media marketing test.Lead and implemented plans to ensure CCPA complianceLead implementation of a spam filter on tutor/student messages.Lead development of an A/B product testing framework that was more statistically sound, more automated and easier to useMade process improvements for my team to cut down on context-switching and distractions to enable deep work and improve communication and productivity

Responsible for omni-channel marketing data & models, including media mix modeling, multi-touch attribution and downstream value models.Provided cross-channel marketing insights to the CMO and other marketing leadership, such as impact of declining visit frequency on overall businessManaged a multi-location team of data engineers and analystsLed analytics for Groupon's offline and brand marketing, including television, radio, online video and social media.

Led analytics & reporting for Groupon's offline and brand marketing, including television, radio, online video and social media.Developed analytical strategy for a successful Super Bowl advertising campaign.Managed development, assessment and regular updates of multiple media mix models. Developed marketing strategies for extending our advertising in to local markets, targeted online video and more.Provided data driven strategic guidance on all offline marketing decision making.Provided regular updates and insights on offline marketing to C-Suite leadership.Managed relationship with external media buying & analytics vendor.Used insights from media mix models to help inform strategies throughout Marketing.

Developed analytics & reporting strategy for Groupon's push into television and other offline advertising.Provided regular updates and insights on offline marketing to senior executive leadership.Managed relationship with external media buying & analytics vendor.Provided data driven strategic guidance on all offline marketing decision making.

Led global team of approximately 12 analysts that provided KPI reporting and analysis for all of Groupon's global customer service operations.Developed global data strategy, combining departmental and Business Intelligence resources, to unify and expand our data systems enabling global reporting to have more depth & breadth as well as being more accurate and automatic.Worked to automate & unify disparate reporting strategies into a global Tableau-based set of reports.Provided business critical analysis on topics such as changes to refund policy, customer satisfaction drivers and cost per contact.

Provided weekly, monthly, quarterly and annual business reviews as well as analysis to understand what drove performance. Led development of reporting platforms for agent performance and overall call-center metrics.Led development of forecasts, monthly schedules, and intra-day schedules for the operation of a multi-channel contact center.Worked with human resources and finance to make hiring recommendations ensuring no breakage in service delivery.Managed two teams: the workforce management team (6 people), responsible for developing forecasts and schedules as well as ensuring the day-to-day staffing matches business needs; and the analytics team (2 people), which generates regular reports on the call center as well as providing analytics and strategic recommendations to improve customer experience and drive efficiency.

Managed team of two analystsProvided analysis used to improve staffing levels, productivity and customer satisfactionIsolate upstream issues in Goods and Local businesses that drove customer contactsBuilt and automated operational reports; improved accuracy of data and ability of co-workers to self-serveDesigned and presented weekly and monthly reports on Customer Service to multiple executives

Worked in new data initiatives within Credit RiskAcquired and assessed non-traditional and new data sourcesPerformed analysis to determine the quality and economic benefit of purchasing new data sources

Developed automated reports and performed statistical analysisReduced fraud loss and enhanced recoveryFocused on lost or stolen cards, first party payment fraud and merchant chargebacks

Research assistant for Realizing the Vision: Quantitative LiteracyDirected by Vincent Melfi and Dennis GillilandPerformed statistical analysesWrote codebooks for databasesAssisted in writing proposalsCompiled dataAdministered assessments.

Led children in activities and interviews and then coded their responses as part of Children's Learning from Multiple Media in Informal Mathematics Education, a research project to understand the effects of the PBS children's mathematics show Cyberchase.I was directed by Vince Melfi and Sandra Crespo.

In Spring 2008, taught one section of Survey of Calculus IIIn Fall 2009, taught two sections of Elementary Mathematics for Teachers I. In Spring 2009, taught two sections of Elementary Mathematics for Teachers II.

Redesigned and update website for Division of Science in Mathematics Education. Developed new web-based tools for DSME faculty and students.

Assisted in the creation of several interactive geometry tools for CPMP-Tools, the computer based portion of Core Plus.

Assisted in teaching a weekly after-school course in computer science fundamentals using Scratch, a visual programming language.Taught a one day session at MSU's Grandparents University on the same topic.

Developed and maintained educational software, databases of student data and maintained several computer labs. Assisted in the day-to-day running of the Math Resource and Tutoring Center, the division of the Department of Mathematical Sciences that was in charge of computer-based introductory mathematics courses. Provided computer support for the Department of Mathematical Sciences and maintained departmental websites.

Provided tutoring to undergraduates in mathematics, physics and computer science.

Taught 3 classes (two sections of Trigonometry and one of Physics) to Upward Bound high school students in a summer enrichment program.

Maintained programming scheduleEnsured DJs followed KXUA's guidlines for show content, on-air language and promptness

Maintained KXUA's equipment and web presenceRecorded and edited on-air PSAs and show promos