Hey Baby 4D provides prenatal 4D ultrasound scanning services to pregnant women in Derby. These services range from early pregnancy reassurance scans, to later pregnancy 4D bonding scans, as well as Non-Invasive Prenatal Testing (NIPT).As director I am responsible for all aspects of the business. This includes recruiting a team of skilled sonographers, marketing and finding new customers, setting up the IT and other equipment needed to conduct the scans, and ensuring that we remain CQC compliant, with all the correct policies and procedures in place.

Establishing a new Latin American specialist travel agency from the ground up, from writing the initial business plan, to securing funding, to developing the initial branding. From nurturing the contacts and operators, to developing the products and packages, and creating a marketing strategy involving multiple campaigns and channels.After establishment the role involves ongoing maintenance of the website and social media channels, and ongoing maintenance of the marketing camapigns, particularly AdWords, Bing Ads, and Facebook Ads. As well as liaison with customers and sales leads, the role also involves working closely with suppliers and sales partners to build effective products, and negotiate the most favourable terms, for the company, and for the clients.Latitude Journey also has 'trading as' brands of Discover Grand Prix and A Different Peru, which I also manage in a similar way.

PRO Phlebotomy Training aims to legitimise the role of the phlebotomist in healthcare and research, by introducing standardised good practice and professionalism through consistent, nationally recognised training courses. I am in charge of developing and delivering accredited training courses, including courses on specific specialisms like cord blood collection and cannulation, for our phlebotomists, in locations throughout the UK.This includes ensuring that PPT meets the stringent requirements of an authorised training centre, and that assessment methods are robust and effective, to make sure our candidates are trained to the highest standard.I am also in charge of using a range of marketing channels to promote the ideals that PPT stands for as well as the courses we deliver.

In this role I worked with the social care market in Leicestershire, ensuring that the marketplace could adapt to meet the changing needs of the Council and there population. This involved market research, as well as working with new services and start up businesses to provide marketing support and innovative ideas, to help them to become established.I was in charge of building effective communication channels for the local market, including developing a user friendly section of the Council website, an emailing list, various social networking channels, and assisting with the development of a programme of engagement and forums.I was also heavily involved with the Innovation Bursary Fund which gives grants to innovative projects in Leicestershire; supporting successful projects, and assisting to put in place robust tracking systems.

Managing and advising on statutory consultations and engagement activity performed by the Efficiencies and Service Reduction Team. Developing innovative techniques to run effecive consultations for the team.

As an external consultant, working for the Engagement Team, my role involved devising, developing and managing a project called Every Voice Counts, implementing new and innovative engagement and information provision channels to get service users and carers involved and engaged.

The Association of Social Care Communicators is a national members association for people who are involved with local authority or health care communications to share good practice. It is funded by SCIE (Social Care Institute for Excellence).I was working directly with the Chair of the Association to help develop their new website, populate the knowledge bank and events pages, maintain the online forum, and develop and integrate the Facebook page and Twitter account.

During my time in this role it was my responsibility to manage all communications activities relating to the implementation of Personalisation, which represented a major change in the way in which social care services would be delivered. This included working with the Market Development Team, helping to support new enterprises in the local social care market.