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Senior Executive level global sales, strategy and operations leader with 20 years experience driving revenue growth for companies focused on digital media, enterprise SaaS software, emerging AI technologies, eGaming, social media, online/mobile/video advertising, content marketing, live events and integrated media. Successfully built, staffed and scaled multiple large scale digital media and social technology businesses. Pioneered new product and revenue categories in the employee advocacy/engagement, mobile, music, gaming, entertainment, finance, technology and lifestyle categories. Deep rolodex of C Level executives and experience driving revenue growth at both publicly traded digital media and technology companies and emerging startups. Angel investor in and CEO/Board Advisor to multiple early stage technology/media/consumer product companies and real estate partnerships, including Dynamic Signal, Bravado, Tagspace, Nativo, Evolv, Tripit (acquired 2011), Flipboard, Thimble, Ageist, Rofo, Eating Well (acquired 2011), TRI Studios, Feed.fm, Investing Channel, FYI Living, TuneUp Media, Ursa Major, Expressible, Heroic Health and Lakeview Partners.
Dsc
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Founder And CeoDsc 2015 - PresentDSC provides strategic consulting and revenue acceleration services for Fortune 500 and emerging technology (SaaS/sustainability/media/AI/Gaming) companies. Acting in fractional CxO and executive capacities, DSC's mission is to drive revenue growth and streamline operations. DSC also offers CEO/exec team coaching, product development, fundraising, corp dev, venture capital and M&A services. Clients include:High Fidelity - Structuring GTM strategy for Employee Engagement platform (Current)RedFlag AI - Acting CRO for AI/ML powered content piracy detection NOW-trac - Acting CEO for GPS Shipping Logistics Company (current)OurHive - Acting Head of Growth for Insurance Technology Company (current)BlackBook Sports - CEO advisor for betting logistics company (current)Callisto Media - FT CRO for AI/ML book publisher (acquired by PenguinRandomHouse)Adriel - Acting CMO/COO for Global Campaign Management Software CompanyFeed.fm - Acting CRO - Corporate strategy, funding, product dev + revenue strategy; 5X rev growth TLM Partners - Acting CMO for next-gen Crossplay game publisher Avenues (The World School) - Organizational Development + Shenzhen/SV campus launchesThe Nature Conservancy - Advising on Silicon Valley-focused marketing/coms strategy Worldwise - Acting CDO/CMO driving digital transformation for global pet retailerPlayfull -- Acting CRO for reward based gaming platform Redpill VR -- GTM strategy for global VR based gaming platformNode.io -- CRO/CSO - Develop and launch GTM strategy for Predictive AI product suite Nativo -- Acting GM of Nativo's ContentQ AI division Evolv.ai -- Acting CRO/CSO for Evolutionary AI optimization platform. Rise Science -- Design GTM strategy for sleep science company. Noteworth -- GTM strategy for enterprise medical software companyPocket -- Acting CMO/CRO - Revenue strategy lead to acquisition by Mozilla Add'l: Hootsuite, HP, Bosch, Ursa Major, Thimble, Flipboard, Expressible, Bravado, Investing Channel, Tagspace
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Chief Revenue Officer / Strategic AdvisorMaker Media 2014 - 2015Santa Rosa, Ca, UsResponsible for restructuring and managing sales, sales operations, client services and revenue strategy across Maker Media’s global network of digital, social, live event, print, community and commerce properties reaching 25M+ members of the maker community. Develop and execute large-scale integrated media strategies to connect Fortune 500 brands with the global maker movement, which is driving the next generation of technology innovation and STEAM education programs for kids. Full P&L responsibility and key member of the executive team driving corporate strategy and new product/service development. Driving 40% y/y growth via new business development directly with C-Level and senior executives at partners including Google, Intel, Cisco, HP, Microsoft, Disney, NASA, Capital One, Sony and Samsung and with major global media and innovation agencies. -
Chief Revenue Officer / Advisory Board Member (2015)Dynamic Signal - Acquired By Sumaru Equity Partners 2011 - 2015CRO (and current Advisory Board Member) at Dynamic Signal. Designed and launched Dynamic Signal's go to market SaaS technology sales and product/market positioning strategies for the emerging Employee Advocacy, Employee Communications and Influencer Marketing industries. Responsible for driving global enterprise SaaS revenue and for building a world class enterprise and mid-market sales team and sales operations organization. The Dynamic Signal platform allows Fortune 500 companies and SMBs to better communicate with dispersed work forces and develop powerful new social and content marketing channels by empowering their employees and influencers as advocates and content amplifiers. Drove 450% y/y revenue growth in 2013 via enterprise partnerships in the technology, CPG, auto, lifestyle, entertainment, pharma and finance industries. Key clients include HP, Intel, Intuit, Salesforce, Autodesk, Hitachi Data Systems, Fox Studios, Wells Fargo, General Mills, SAP and ADPKey member of senior executive team and participant in Dynamic Signal's successful $13.5M Series B and $22M Series C fundraising efforts.
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Svp Global Sales And OperationsUstream - Acquired By Ibm 2010 - 2011Manage global sales and operations for UStream, the leading live online broadcasting network. Hire and manage sales team responsible for digital, video and mobile advertising, integrated sponsorships, live event production and ad-free broadcasting businesses. Directly structure and manage operations team, including advertising operations, global production services, client services, project management and sales/operations strategy. Manage advertising/media product development and creative services. Drive revenue growth in the entertainment (gaming /studio/networks/music labels), technology, consumer electronics, CPG/beverage, automotive, government and conference categories. Member of core senior executive committee driving corporate strategy and business development.
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Vp Global Ad Sales And OperationsReal Networks / Rolling Stone 2004 - 2010Manage national and global (EU and Asia) online advertising/convergence media sales and operations businesses for RealNetworks with focus on major brand advertisers in the entertainment, music, technology, telecom, studio, pharma, automotive, consumer electronics and consumer package goods industries. Establish industry leading convergence media sponsorship strategy incorporating online, live events, print, broadcast, video, emerging media, mobile, streaming media and original content development. Develop and deliver large scale advertising and custom sponsorship programs across global network of music and entertainment properties and products (44M+ UUs) including Rhapsody.com, RollingStone.com, Film.com, Listen.com, RealGames and the RealGuide (published in 14 local language markets). Drove 500% revenue growth to $80M in three years. Manage Operations team, including ad serving, label relations, finance, marketing, account management, client service, creative services and horizontal product integration and development initiatives. Manage 3rd party music/entertainment partnership and content development efforts. Negotiated and managed $40M annual 3rd party software distribution business with Google and Mozilla as primary partners. Participate in corporate M&A and corporate partnership development efforts. Panelist/Speaker at industry conferences.
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Vp Ad SalesThestreet.Com 2002 - 2004New York, Ny, UsStructure, staff and manage TheStreet.com’s advertising sales and national strategic business development departments. Create sales strategy and develop both traditional online marketing partnerships and integrated media programs with major financial services, technology, automotive and luxury goods companies. Drove 250% revenue growth in two years. Directly participate in and oversee all client and agency sales efforts. Approve structure and pricing of all advertising and sponsorship deals. Major clients included Charles Schwab, Lexus, Fisher Investments, iShares, Fidelity, Bank of America, Hewlett Packard, IBM and Oracle. Develop and implement strategic partnerships including content syndication, subscription product development/distribution and co-branded product development/sales. Developed and launched TheStreet.com’s Investor Education Division. -
Vp Ad SalesIvillage 1997 - 2001Manage West Coast and Midwest territory sales teams comprised of Senior Sales Directors, Account Executives and Account Planners. Supervise a team of New York-based Account Mangers, Marketing Directors and Campaign Optimization Specialists. Oversee the development of $500k - $5M integrated sponsorship programs, online advertising/media partnerships and strategic partnerships. Approve all aspects of complex business development process including initial campaign concept development, design of relationship framework and structure and all financial negotiations. Open and staff sales offices in Seattle, San Francisco and Los Angeles. Develop individual and territorial budgets and new ad products/services. Represent iVillage as a speaker at industry conferences. Directly generated $35,000,000+ in new business in the Pharma, CPG, Consumer Electronics, Finance, Auto, Beverage and Studio categories.
Ed Delfs Skills
Ed Delfs Education Details
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University Of Southern CaliforniaAnthropology - Honors -
University Of California, San Diego - Graduate School Of International Relations And Pacific Studies (Ir/Ps)Japanese
Frequently Asked Questions about Ed Delfs
What company does Ed Delfs work for?
Ed Delfs works for Dsc
What is Ed Delfs's role at the current company?
Ed Delfs's current role is Founder and CEO, DSC.
What is Ed Delfs's email address?
Ed Delfs's email address is ed****@****hoo.com
What is Ed Delfs's direct phone number?
Ed Delfs's direct phone number is +144095*****
What schools did Ed Delfs attend?
Ed Delfs attended University Of Southern California, University Of California, San Diego - Graduate School Of International Relations And Pacific Studies (Ir/ps).
What are some of Ed Delfs's interests?
Ed Delfs has interest in Social Services, Children, Environment, Education, Science And Technology, Arts And Culture, Health.
What skills is Ed Delfs known for?
Ed Delfs has skills like Social Media, Digital Music, Digital Media, Integrated Marketing, Entertainment, Online Marketing, Online Advertising, Strategic Partnerships, Social Media Marketing, Start Ups, Social Networking, Music.
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