Digital Media Senior Associate
CurrentSearch/Performance Max Specialist1. Conducts thorough analyses of Google Ads campaigns, specifically Search and Performance Max, to identify areas of improvement and optimization opportunities.2. Monitors and evaluates the performance of ads, keywords, and targeting to ensure they align with the campaign objectives.3. Identifies and troubleshoots issues related to ad performance, targeting, budget utilization, and overall campaign effectiveness.4. Collaborates with clients, stakeholders, or team members to communicate findings, propose solutions, and implement changes.5. Help advertisers improve the performance of their campaigns. Provides various optimization tools and features like automated bidding strategies, ad rotation settings, and campaign experiments to help advertisers maximize their campaign effectiveness. Uses Recommendations for guidance for any automated suggestions from Google Ads for further optimization.BART, Reserve and YouTube Channels Specialist1. Support the campaign implementation team in handling reserve campaign bookings like Masthead and Sponsorship, addressing technical issues such as inventory errors and red banner errors.2. Aid Account Managers, Brand Specialists, and the implementation team in creating advertiser profiles through BART (Reserve campaign booking tool).3. Assist Account Managers, Brand Specialists and the implementation team in investigating performance-related issues for reserve campaigns, including underdelivery, overdelivery, and ad-serving issues for various ad formats.4. Manage YouTube channels, including tasks like channel transfers, admin access, and implementing channel exceptions such as pharma blacklisting.5. Analyze video metrics for Masthead campaigns, including clicks on videos, clicks on CTAs, and view counts, quartile views data, unique reach etc.