• Provided fully developed marketing strategic direction based on the B2B & D2C business model, instilled present vision, and redefined brand identity • Worked side by side with the C-level executives and collaborated with sales director, developers, designers, project managers, senior engineers, and account managers to achieve solutions and complete projects with desirable outcomes• Demonstrated expertise in analyzing quality metrics and KPIs, identifying process gaps, and overseeing vendors, stakeholder relationships and Business Process Outsourcing (BPO)• Employed strong analytical and synthesis skills to take a data-driven approach to continuously improve marketing initiatives & campaigns, and enhance the user experience• Integrated external resources and suppliers through careful market research, analysis, and skilled negotiation techniques to successfully complete each project• Solidified brand awareness globally by publishing press/product releases in a total of 163 publications• Cooperated closely with the marketing team to generate content ideas and amplify those on the company’s marketing channels and publication• Consulted and supported distributors in creating compelling marketing content for products and services, ensuring alignment with brand voice and guidelines for consistent messaging and branding• Analyzed social media data from Google Analytics and Hootsuite to identify opportunities for greater engagement and develop custom strategies for key social media platforms • Showcased creativity by leading the development of video clips, infographics, and both online and offline publications to captivate the target audience and elevate their overall user experience, resulting in a 30-40% increase annually in web traffic and engagement• Orchestrated numerous time-sensitive projects including print collateral, advertisements, and booth design for annual manufacturing tradeshows

• Brand development, web site traffic growth, web site UI and advertising revenue• Develop, measure and maintain social media sites, blogs, content development and deployment of company email campaigns• Design, develop and execute interactive marketing initiatives with SEO/SEM planning and execution• Management of company website redesign, content, development and maintenance of e-marketing campaigns to solicit current and potential clients to attend events• Develop target market email campaigns that increased presence on various social media sites (FB, Twitter, LinkedIn, etc.) and increase followers on the social media platforms for maximum exposure and traffic growth• Oversees company website updates ensuring accuracy of products, descriptions and addition of product SKU's as needed through the Magento platform. • Assist in the Project planning, execution, budget tracking, maintenance and client relationship management to stay on time and within budget

• Established sustainable infrastructure of social media environment by formulating strategies and tactics to connect with highly targeted audiences within narrow niches• Mentored and trained team members responsible for company’s social media strategy planning and development• Planned and executed successful social media outreach programs to boost customer interaction with the brand image on the email newsletter, blog, and social media platforms• Cultivated effective partnerships with influencers, photographers, and bloggers and preserved brand integrity by monitoring the consistency and quality of influencer marketing campaigns• Engaged with customers on social media platforms and community forums and formulate conversations to promote brand building, guest retention, and reputation

• Oversaw a team of designers, developers, and account managers on TrendVox brand projects through coaching, mentoring, and motivating team members, influencing them to take positive action and accountability for assigned work • Spearheaded and managed projects that included all web-based initiatives• Orchestrated the overhaul of an entire marketing campaign, including eCommerce website, email communications, catalogs, flyers, and brochures• Demonstrated outstanding leadership and superb project management skills, consistently scoring 90% or greater on customer satisfaction surveys• Oversaw and analyzed most relevant keywords and their effectiveness for SEO, SEM and paid social campaigns and attained 500% ROI growth• Developed different social commerce strategies accounting for 30% of total sales• Developed all sales and marketing projects, from value propositions to competitive comparison, including comprehensive research, competitor analysis and creative value proportions, and statements

• Developed and presented comprehensive lesson plans with focus on grammar, writing and conversation • Effectively maintained interest and provided an interactive atmosphere to encourage class participation by listening and giving individual attention to the needs of each student by counseling and working together with parents, students, other teachers and academic dean• Facilitated learning conducive environment by fostering fun and active learning strategies by incorporating visual aids, academically related games, songs, chants, and role plays• Implemented various tools for assessments not only for numerical results by tests and quizzes, but obtaining accurate learning curve of the students' progresses by discussion and conversation with individual students• Collaborated with other teachers for the students at risk of failing by providing extracurricular tutoring and incorporating additional study aids : 85% of the students successfully passed to the next level

• Author and editor of the article on Experienced-Based Design as the contemporary design management concept for obesity for National Health Service in the UK by keenly observing and providing suggestions to lack of time between primary care provider and patients with agenda cards and promoting positive campaign and increase effectiveness of accountability by close knit social circle • Participated in the selection of illustrative contents and design works for the layout of the publication• Supplied photographs of the unique and esoteric places taken with unusual or dynamic angles in mind from all corners and streets of London • Published ‘Designer’s Design Management’ in Korea and Taiwan, November 2009

• Developed CI in line with the company's philosophy of alternative therapy emphasizing organic and dynamic image• Translated the company's brand strategies into all visual contents including images, product logos and packages by promoting harmony in simplicity and uniqueness in the field of alternative medicine• Oversaw and finalized the process of magazine advertisement and printing materials

• Assisted the lead designer with exhibiting product showrooms and showcases by utilizing creative decorating materials and designed store banners, item description tags and signage to meet the client's specific requirements in LG electric store in Daejeon• Assisted with collecting and organizing data, completing specifications, assembling presentation materials and the space planning of various objects in the model house project in Seoul and Science EXPO in Gwacheon