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Creativity Comes Naturally, and Success Centers on Experience and Technology With over 20 years in marketing, I’ve developed a natural skill for blending creative visuals with strategic insights to capture engagement. I thrive in crafting tailored digital strategies that drive results across various markets. My experience spans digital content creation, brand development, and multi-channel marketing. I don’t just think outside the box—I am outside the box, building unique, memorable campaigns that make brands truly stand out. I approach each project with a mix of creativity and precision.Healthcare and Dental Marketing #MedTechProven track record of driving a 70% increase in business growth through strategic digital marketing initiatives in Medical Specialty Referrals, Surgeon and Physician Digital Marketing, Medical Equipment Marketing, and Dental Industry Promotions. Leveraging Google marketing tools and paid advertising on social media platforms such as Meta to enhance patient engagement and increase brand awareness.Marketing Tools:Linkedin Audience growthLinkedin MarketingLinkedin strategy.Google Paid and Analytics, SEO,AEO,AI optimization.Social Media: Meta, Instagram, LinkedInIndustry Platforms: NexHealth, LiineHealthcare Marketing:Specialization in B2B Referrals, Surgeon/Physician Marketing, Medical Equipment, and Imaging CentersCreative Visual StorytellingPatient EducationDigital Marketing:Journey Mapping, Empathy Mapping, Patient PersonasGoogle SEO and Digital MarketingCustomized Digital Solutions by Country/Medical SpecialtyPaid Performance Marketing Across Multiple CountriesAnalytics & Strategy:Data-Driven Optimization for Strategy and PerformanceCRM Integration to Unify Business Units and Enhance AnalyticsScalable APM Reporting Dashboards for KPI Monitoring and Strategy ImprovementCollaboration & Content Development:Simplifying Medical Information for Patient Education and MarketingCreative Content Art DirectionMulti-Platform Strategy Coordination with Internal TeamsHIPAA-Compliant Patient Survey SystemsInternational Marketing:International Persona DefinitionSocial Media Channels for Global ReachAmazon Advertising and B2B Storefront DevelopmentCreative Design:Graphic Design, Video Production, Art Direction
Digital Marketing Consultant Va - Consultant
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Digital Marketing And Business DevelopmentDigital Marketing Consultant Va - ConsultantVirginia, United States
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Digital Marketing And Business DevelopmentDigital Marketing Consultant Va - Consultant Feb 2015 - PresentRichmond, Virginia AreaStrategic and dynamic digital marketing and brand development strategist with more than 17 years experience. Mechanical minded and recognized for innovative strategy. Blending creativity with data driven tactics improving brand awareness customer experiences and lead generation. Increase digital engagement through social, paid marketing and SEO. Exceptional graphic design and technical skills. Ciox Healthcare Datavant Technical marketing solutions. Anthem Insurance Companies The Martin AgencyHEALTHCARE MARKETING BY TYPE◆ Medical Imaging Centers◆ Medical Specialty Referrals (B2B)◆ Surgeon / Physician Digital Marketing ◆ Surgical Procedures Marketing◆ Hospital Marketing◆ Medical Technology Marketing◆ Medical Staff RecruitingHEALTHCARE MARKETING BY SPECIALTY◆ Ambulatory Surgery Centers ◆ Medical Imaging Centers◆ Ophthalmology◆ Orthopedics◆ Urology◆ Oncology◆ Gastroenterology ◆ Podiatry◆ Otolaryngology ◆ Dentistry◆ DermatologyTECHNOLOGY & SERVICES◆ Google Digital Marketing◆ Search Optimization (SEO)◆ Brand Awareness Marketing◆ Patient Persona Development◆ Digital Content Marketing◆ New Medical Practice Promotion◆ Website Creation, Maintenance, Updates◆ ABM (Account-based Marketing)◆ Social Media Marketing◆ Practice Or Physician Awareness◆ Amazon Marketing Support (MedicalEquipment)◆ Digital Content Development◆ Brand Development◆ Creative Design◆ Content Marketing◆ Medical Signage◆ Medical Procedure Video Production◆ Video Production Marketing
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Marketing ManagerLightwave Dental Apr 2024 - Oct 2024Richmond, Virginia, United StatesAt Lightwave Dental, I led strategic marketing initiatives that drove steady growth from April to July 2024, achieving an approximate 20.5% increase over this period. This culminated in a major milestone with an all-time high of 671 new patients in July—a remarkable 69.9% increase compared to the same month last year. -
Global Marketing Strategy Business Development ManagerHamilton Beach Brands Inc. Jul 2022 - Jan 2024Virginia, United StatesInternational Marketing Development and Support for Products in the Food Service Industry. -
Ux StrategistVeracity Consulting Group, Llc Sep 2021 - Feb 2022Richmond, Virginia, United StatesDigitally-obsessed, human-centered problem solvers. -
Marketing Director At Medarva Healthcare Stony Point Surgery CenterMedarva Healthcare Mar 2009 - Apr 2021Richmond - West Creek Medical ParkTransformed an independent outpatient surgery center into a multi-system, multi-specialty ambulatory healthcare system through strategic marketing development and brand strategy. Positioned the brand as an innovator in patient care and efficiency, enhancing the reputation of its surgeons. Achieved a 200% increase in surgery and procedure volumes through targeted lead generation and a robust digital marketing initiative, leveraging technology to highlight surgical specialties with physicians. Spearheaded all aspects of marketing, research, and patient experience (CX) development, executing impactful campaigns. Pioneered advanced healthcare analytics methodologies that have reshaped industry standards.MEDICAL MARKETING BY TYPEMedical Imaging facilityMedical specialty referrals (B2B)Surgeon / physician digital marketingSurgical procedures marketingSurgical facility marketingHospital marketingMedical technology marketingMedical staff recruitingHEALTHCARE MARKETING BY SPECIALTY Ambulatory Surgery CentersMedical Imaging CentersOphthalmologyOrthopedicsUrology OncologyGastroenterologyPodiatryOtolaryngologyDentistryDermatologyAnd moreTECHNOLOGYGoogle digital platform marketingMedical Search Optimization Marketing StrategyPatient persona developmentDigital content Management New medical practice promotionWebsite creation, maintenance, updatesABM (Account-Based Marketing)Social media marketingSocial media consultingIncrease practice or physician awareness Amazon marketing support (medical equipment)Digital content development (patient education)Brand developmentCreative DesignContent MarketingMedical SignageMedical procedure Video productionVideo production -
Integration Specialist, Graphics Specialist, Marketing DirectorPhotografix - Richmond, Va Aug 1999 - Jul 2003• Developed and implemented digital asset systems for the military• Graphics technical adviser for the military• Integrated and designed cost savings graphics systems into existing configurations• Trained Forensics departments both state and military in graphical deception• Launched company web based marketing campaign.• Installed and trained customers on cartographic imaging equipment from satellite photographs• Beta tested new products for manufacturers such as Kodak, Canon and Onyx Graphics• Trained corporations and military in Imaging manipulation, Video editing, color managementClients: Military, Office of Navy Intelligence, U.S. Army, National Atlantic Treaty Organization NATO U.S Air Force, Virginia State Forensics, Ukrops, Circuit City Stores, Inc. and Kodak
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V.P., Web Engineer/Designer & It DirectorCorporate Where Medical Division - Richmond, Va Feb 1997 - Nov 2002• Engineered and designed transactional websites for various pharmaceutical companies• Marketed Medical data Visualization strategies to other companies and universities• Contract negotiation for supply chain and web hosting• Coded and implemented pharmaceutical data driven systemscoded and implemented pharmaceutical data driven systems
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Business Process Architect, Production ManagerCircuit City Aug 2001 - 2002• Analyze workflow systems creating more efficient, cost saving procedures• Educated management and IT in the logistics of digital marketing• Maintain systems by monitoring, identifying and correcting software defects• Instituted best practices in creation and design for cross media branding consistency.• Contract negotiations with third party vendors for IT support and software customization• Developed company wide Intranet system for interdepartmental communications with dynamic functionalities• Coordinated the development of a mirrored production environment to analyze and reconstruct the current production system which resulted in streamlined workflows.• Managed staff of twelve marketing associates• Coded costume scripts to streamline workflows• Produced and intergraded cost savings enhancements for Circuit City Ecommerce.• Created new multimedia branding initiatives in Adobe Flash.• Evaluated and updated current job descriptions -
Manager, Marketing Studio, It Integration, Graphics Specialist And Art DirectorVertis - Manager - Richmond, Va Apr 1996 - Sep 1998Richmond, Virginia Area• Consulted with clients then developed and art directed work to their satisfaction.• Provided all in-house IT support and color management, developed a standard operation procure and custom workflows. • Maintained Unix servers• Pre-flighted art work for final press Clients: Mary Kay Cosmetics, Victoria’s Secret, NFL, NASCAR, VA Lottery, Saab, and Men’s Health
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Web Designer, Graphics Engineer, Developer And Art DirectorMacxperts - Richmond, Va Jul 1995 - 1996• Designed and coded web sites and managed a web production team• Produced and coded QTVR applications for Apple Computer and Web based multimedia companies • Supervised marketing department developing new web enhancing features• Art Director
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Owner, OperatorImagine Graphics - Richmond, Va Jan 1993 - 1995• Co-owned and operated the company which specialized in new and advanced graphics for marketing companies, photographers and corporations• Established the company and built it into a working graphics corporation with many employees that produced art both Web based and print for hundreds of clients• Gained a thorough understanding of all aspects of business - marketing, selling, promotion and billing
Eddie Edwards Skills
Frequently Asked Questions about Eddie Edwards
What company does Eddie Edwards work for?
Eddie Edwards works for Digital Marketing Consultant Va - Consultant
What is Eddie Edwards's role at the current company?
Eddie Edwards's current role is Digital Marketing and Business Development.
What is Eddie Edwards's email address?
Eddie Edwards's email address is e@edwards-r-us.com
What are some of Eddie Edwards's interests?
Eddie Edwards has interest in Science And Technology, Health.
What skills is Eddie Edwards known for?
Eddie Edwards has skills like Social Media, Digital Marketing, Marketing, Healthcare, Online Advertising, Advertising, Sem, Social Media Integration, Social Media Marketing, Integrated Marketing, Marketing Strategy, Mobile Communications.
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Eddie Edwards
Hickory, Nc2commscope.com, commscope.com5 +182832XXXXX
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3gmail.com, yahoo.com, ou.edu
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2enterprise.com, nc.gov
2 +191922XXXXX
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Eddie Edwards
Concord, Nh1liquor.state.nh.us1 +160327XXXXX
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