Eddie Goitia Email and Phone Number
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I deliver customer-centric, brand-consistent, out-of-the box marketing strategies that create double-digit growth and exceptional customer loyalty.My customer-centric strategies deliver on the brand promise of the business and turn casual buyers into lifelong brand advocates. In every role I’ve held, my goal was always to define the customer persona, then build a marketing program that directly responds to that avatar’s needs. Working across the business and partnering with every function—finance, sales, operations, data analytics, and executive leadership—creates a multidimensional approach that uniformly creates top-line revenue and bottom-line ROI. The results of this collaborative strategy are most apparent in measurements of customer loyalty and customer lifetime value. In fact, we’ve proven this with the studies I have built in Qualtrics. When customers deeply understand that they are in the right place to be served in the way that they want, they become customers that day—and again and again. Their lifetime value will increase with every touchpoint in the multichannel marketing strategies I deliver reminding them they are “part of the family.”To learn more about the way I build marketing strategy that truly resonates with customers, please connect with me on LinkedIn.
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Chief Financial OfficerSeven Brothers Apr 2022 - PresentKahuku, Hi, Us
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Business Partner, Franlaunch Usa, Llc, Tucson, Az, Denver, Co, & Provo, UtFranlaunch Usa Jan 2018 - PresentTucson, Arizona, UsMost recently, I’ve been working within a group that markets globally and regionally focused franchises to potential US investors. My contributions have included developing market entry strategies and budgeting plans as we sought franchise or joint venture agreements with investors. -
Business Analytics AdvisorProfitkeeper By Primepay Mar 2021 - PresentMesa, Arizona, Us -
Ceo & CfoTilted Kilt Pub & Eatery 2013 - 2018Tempe, Arizona, UsBecause Tilted Kilt was family owned, there was a lot of finesse to building a marketing and leadership strategy that would speak to the owners’ needs while optimizing the customer journey / customer experience for walk-in traffic to 100 stores.By tripling our marketing budget and watching sales grow sufficiently to add 50 store franchisees (100% growth), I confidently added a number of modern marketing programs that grew annual franchise sales to $200M+ and store-level sales for newly committed franchisees 15% above older stores. Our marketing strategy had several technology-based components:* Certifying as a Qualtrics expert (20+ hours of study) to use data from within our business to inform our marketing strategy, customer experience, and employee engagement* Marketing through digital, across email promotions and social media, such as Facebook and Instagram, all centrally managed through Sendable, a social media platform* Revamping our website for better desktop presentation—and our first mobile-friendly version as well—generating +200% visits and additional top-of-mind presence for our customers* Building a novel customer loyalty app, using resources from franchisees, national headquarters, and co-op fundingWe incorporated a variety of industry-specific marketing programs as well, which centered on defining our ideal customers and delivering on our brand promise in every possible way as the customer experienced our specific brand and environment. We tested all of our hunches with data-driven analyses, yielding greater sell-through and better customer experiences. -
Managing Partner / Chief Executive Officer Monti’S Restaurants And Catering Inc., Tempe, AzMonti'S, Michael Restaurants & Catering Inc 1994 - 2013For Monti’s Restaurants, I capitalized on a local brand with significant resonance to our target audience—then drove more than 10% brand growth with strategic marketing.We were daring in our strategy, and we were always consistent with delivering on our brand promise through our marketing programs and resulting customer experiences. Everything we did came from the results of our data analytics, which we gleaned from POS information and staff scheduling. Then, we correlated our marketing promotions to our analytics to drive even greater successes.Examples of our multichannel marketing strategies that created a unified customer experience. Fundamentally, we deeply understood the core values and mission that our brand represented and used these to provide a consistent customer journey from service to products to delivery of repeat business / customer retention.Marketing techniques we used to engage our audiences included:* Promotions related to time-specific and local events.* Improving our selling propositions.* Assuring additional marketing funds through co-op programs.* Messaging on multiple platforms, often bringing in brand partners to expose our audiences to the others’ offers.Overall, I worked behind the scenes and directly facing customers to learn their preferences and design marketing programs that hooked them on our value and branding. The results were significant growth despite the recession that, sadly, closed the doors of some of our most powerful competitors.My prior experiences included:Director of International Sales, Windsor Industries, Englewood, CO. I increased revenue $3M by building global markets in Asia, Europe, Middle East, and South and Central America.Staff Member, Senator / Congressman John McCain, Phoenix, AZ.
Eddie Goitia Skills
Eddie Goitia Education Details
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Thunderbird School Of Global ManagementInternational Business -
Arizona State UniversityGeneral
Frequently Asked Questions about Eddie Goitia
What company does Eddie Goitia work for?
Eddie Goitia works for Seven Brothers
What is Eddie Goitia's role at the current company?
Eddie Goitia's current role is Chief Financial Officer, Seven Brothers Burgers - Partner, FranLaunch USA.
What is Eddie Goitia's email address?
Eddie Goitia's email address is ed****@****usa.com
What is Eddie Goitia's direct phone number?
Eddie Goitia's direct phone number is +148045*****
What schools did Eddie Goitia attend?
Eddie Goitia attended Thunderbird School Of Global Management, Arizona State University.
What skills is Eddie Goitia known for?
Eddie Goitia has skills like Marketing Strategy, Management, Strategic Planning, New Business Development, Social Media, Business Development, Marketing, Leadership, Contract Negotiation, Social Media Marketing, Budgets, Public Speaking.
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