Eddie Li Email and Phone Number

• Managed and optimized the Shopify online store to deliver a seamless customer experience• Developed and executed digital marketing strategies across social, paid ads, SEO, and SEM to drive website traffic and online sales• Leveraged CRM and email marketing to nurture leads, improve customer retention, and enhance the customer journey• Analyzed customer data to continuously refine and optimize the online experience, boosting conversion rates• Collaborated with… Show more • Managed and optimized the Shopify online store to deliver a seamless customer experience• Developed and executed digital marketing strategies across social, paid ads, SEO, and SEM to drive website traffic and online sales• Leveraged CRM and email marketing to nurture leads, improve customer retention, and enhance the customer journey• Analyzed customer data to continuously refine and optimize the online experience, boosting conversion rates• Collaborated with marketing/creative teams to develop compelling product content and manage the online catalog• Monitored KPIs, implemented new ecommerce technologies, and provided customer support Show less

• Managing a new brand online sales platform for Small and Medium Enterprise (SME) called bizMART by HKT (The Club Shopping).• Unitizing the SME customers base to push related promotions hardware and software solutions via our digital channels, such as eDM, Facebook, Google Ads, KOLs and 3rd party digital media.• Driving monthly promotions with different brands, vendors and business units • Constantly expending new categories and SKUs within the mall.• Improving local Hong Kong… Show more • Managing a new brand online sales platform for Small and Medium Enterprise (SME) called bizMART by HKT (The Club Shopping).• Unitizing the SME customers base to push related promotions hardware and software solutions via our digital channels, such as eDM, Facebook, Google Ads, KOLs and 3rd party digital media.• Driving monthly promotions with different brands, vendors and business units • Constantly expending new categories and SKUs within the mall.• Improving local Hong Kong customers buying experiences at bizMART. Show less

• Managing B2C Amazon US, Amazon (UK), EU marketplaces sales and promotion strategies.• Planning yearly marketing budget, KPI and sales growth for NUU.• Driving NUU brand using all marketplaces resources. • Reporting and analyzing competitor sales and costs data with all marketplaces.• Feeding latest tech, customers reviews/comments and hot key search terms to our product development team for new product idea.

• Building new brand via US sales platforms and our own eComm website.• Reporting and analyzing sales and costs data for the US distributor and vendors.• Managing Amazon US Seller Central and Vendor Central controlling SEM cost, product content and review management.• Dealing with US Amazon AMS and AAP teams for the promotion strategies.• Planning yearly marketing budget, KPI and sales growth for Honeywell branded and private label products.• Building up a new digital team… Show more • Building new brand via US sales platforms and our own eComm website.• Reporting and analyzing sales and costs data for the US distributor and vendors.• Managing Amazon US Seller Central and Vendor Central controlling SEM cost, product content and review management.• Dealing with US Amazon AMS and AAP teams for the promotion strategies.• Planning yearly marketing budget, KPI and sales growth for Honeywell branded and private label products.• Building up a new digital team between China and India to support the company future growth. Show less

• Developed and managed communications strategies and marketing plans.• Leading in house key account managing department. • Working closely with China merchant and local brands building up short and long-term business needs. • Planned and launched new products and hot selling category with China merchants in the marketplaces .

• Direct report to the group CEO and COO • Leading E-commence and Trading department improve efficiency and communications • Pushing potential brands and making key decisions on which market places to be sold • Reporting and analyzing sales and costs data from multiple regions across various e-commerce platforms / Market places

• Direct report to Head of E-commence on sales and department KPI. • Managing 10 B2C websites in 4 different languages (French, Spanish, Italian and English). • Produce marketing plans, sales strategies and budget forecasts. • Website localization. • Improving back-end systems and UI. • Assigning and reviewing personal goals on a monthly basis.

• Monitoring websites sales and all advertising channels. • Liaising with Google Adwords (UK) Account Manager on new SEM products and ad copies, including A/B testing. • Coordinate with UK affiliates, and working on promotions • Enhance customer buying experience and improve conversion rates • Analyzing internal search engine inbound traffic, increasing product range and new keywords.

• Supervise UK team, responsible for all sales, pricing and advertising activities within the region. • In-house training on basic CPC and pricing strategies. • Providing technical assistance and products knowledge to customer service team.

• Responsible for all product listings and content to drive traffic. • Updating products cost on daily basis. • Collecting popular and upcoming electronics information to the purchase team. • Watching competitors and making price changes according to the market reactions. • 4 months training in UK office about E-Marketing skills.

• Resolving problem with game accounts with customers. • Buying and selling online game accounts. • Listing game account on Eleet Gaming website.