Grow Impact in Emerging Markets by Supporting Firefox Lite team- Align sustainability goals by supporting Firefox Lite team KPI setting, help the team find the best way to measure success with designed metrics.- Instead of logging blindly, we precisely get all required metrics instrumented, in a privacy-preserving way by working with the team to come-up with well-defined data/experiment specs for each sprint.- Support data-driven decision making to improve reach, retention and revenue by integrating various data sources/user feedback into our data pipeline on BigQuery using python, managed with Airflow, unitested before pushed into github repo, run on GKE with released Docker Image, and build dashboards/reports on top of the pipeline using Redash to fulfill needs of Product, Marketing, and BD teams.- Improve retention by supporting in-app messaging and remote config experiments using Firebase, work with the team to design proper TA and metrics.Improve Internet Health by Supporting Product Innovation Team- Help the team focusing on user pain points by supporting new product exploration with social listening tools and aggregated market report data, and helping with MVP design experiments/metrics to validate product concepts.- Aiming sustainable growth by supporting new VPN product launch on market research, business projection, metrics design, and performance analysis. Work with the team to figure out required data instrumentation.

2017-2019, Grow APAC/LATAM by Marketing Firefox Lite (Rocket) Mobile- Serve emerging markets’ browsing needs by launching Firefox Rocket. Its active users doubled in a year. Responsible for creative assets production, App Store Optimization & owned channel campaigns, the biggest growth is from logo change.- Grow impact on Firefox fans by expanding and optimizing owned channels, e.g. improving 2x country targeting accuracy for desktop Firefox cross-promotion.- Boost reach by running several paid campaign experiments including incentive referral, which drives 200K unique clicks and 70K+ installs in Indonesia in a few hours at very low cost.- Advocate data-driven decisions by supporting both marketing analytics and product analytics on growth metrics.2017, Grow APAC/LATAM by Marketing Firefox Mobile- Improve organic user acquisition by running a series of ASO experiments, the best winning variant drives 8.84% more users than the base variant.- Drive mobile installs by optimizing owned channels, e.g. using QR code successfully boost mobile install from desktop Firefox in certain countries.- Increase brand awareness and reach in emerging markets. Work with the team and agencies to run paid ads experiments in APAC. Including an integrated marketing campaign in Taiwan. Responsible for creative assets production and performance analysis.2016, Drive IoT Innovation with Project SensorWebBuild Project SensorWeb MVP, a crowdsourcing real time air quality map. Hosted a few workshops to help the community build & deploy their own sensors with Arduino. Passed internal IOT innovation gating, but discontinued because HQ decided to shift focus to browser-relevant software innovation.2015, Advocate Open Web Tech with Firefox OS Experiments & Demo EventsWork with colleagues across different teams to build experimental web projects on Firefox OS for Taipei Maker Faire & London MozFest to demonstrate the possibility of WebAPI and Web-based DevTools on Firefox OS.

Amplify our impact in Taiwan by extending the JQuery/LESS & python-django-based framework from HQ to build full-stack websites, including several product landing pages, campaign landing pages, and blogs. Also create a custom campaign/newsletter admin panel, data collection and analysis, and mechanism to recommend related articles while users browse through blogs.

Develop a travel guide iOS app outsourced by OhCool. Design the app structure to make it easy to update content.

Search for Social Shopping Product-Market-Fit In a 5-man startup. I develop Gumhoo social shopping apps for both iOS and Android. Also build front-end features like shopping list with JQuery, design real time WebSocket/Email notification system, and initiate server back-end refactoring with MVC framework for faster and more robust feature development. But failed to find product-market-fit in the end before seed funding runs out.

Try to Sell My Own Dog FoodWhile RSS/Google Reader is still popular, and when Android is growing fast, I developed an Android app using TTS to read out my RSS news feed subscriptions so I can listen to text news on my way to work. Accepted by AppWorks incubator, but ended due to lack of funding.

Build Full-stack B2B SoftwareDevelop a Java-based B2B GTD software product in a small team of less than 10 people. In charge of single-sign-on integration, document search engine, and part of the access control/meeting features including both front-end and back-end. JQuery/Wicket is used in the front-end, and Hibernate/Jackrabbit is used in the back-end.