My professional career has been developed in the arena of higher education. Having begun working with students in this field as a campus administrator I have a foundational knowledge with the campus environment and what students and staff look for in products and personnel. I moved these skills into the corporate world to bring the tools I gathered in higher education to other institutions around North AmericaAs a program coordinator of NAUCard at Northern Arizona University I was charged with meeting every student that attended, enrolled or visited NAU. Using data metrics and understanding the target audience I spent my 4 years at NAU creating an environment to enrich the campus experience.I took those ideas and concepts with me to Blackboard as a Business Consultant where I have led over 200 clients through system implementations. I speak frequently to campus administrators about effective ways to use data to establish higher retention rates. While setting up unique systems based on clients specifications I discuss in detail on how to gather appropriate information and how powerful of a tool it could be.