As a typographic design lecturer, my role is to impart my knowledge and experience in typography to my students. I am responsible for preparing and delivering engaging lectures, facilitating discussions, and designing and leading workshops to help my students develop their skills and understanding of typography.To excel in this role, I draw from my deep knowledge of typography, including its history, principles, and contemporary trends. I stay up-to-date with the latest design software and technologies and incorporate these tools into my teaching methods to ensure that my students are well-equipped to succeed in their careers.In addition to teaching, I also develop course materials, grade student work, and provide feedback on student projects. I take pride in providing constructive feedback that helps my students grow and develop their own creative approaches to typography.Through my role as a typographic design lecturer, I have been able to contribute to the field of typography through my research and publications. This work helps me to stay at the forefront of typography and related topics and enables me to provide the most relevant and useful insights to my students.Overall, being a typographic design lecturer is a rewarding experience that allows me to make a meaningful contribution to the next generation of designers. I take great satisfaction in helping my students develop their skills and grow into successful professionals in the dynamic and constantly evolving world of typography and design.

At reFruit, my role was to develop compelling designs for a wide range of clients, including startups, small businesses, and established brands. I was tasked with developing creative concepts that met the client's brief and objectives, while also pushing the boundaries of design and staying ahead of the curve in terms of emerging design trends and technologies.One of the most rewarding aspects of my role was the opportunity to work on a diverse range of projects across different industries, from print collateral and branding to web design and social media content. This required me to be versatile and adaptable in my design approach, while also being able to communicate effectively with clients and internal stakeholders, ensuring that their needs were met and that their projects were delivered on time and on budget.reFruit was a challenging and exciting experience that allowed me to develop my skills as a designer and collaborate with talented individuals from different disciplines. I take pride in having been part of a team that delivered innovative and effective solutions to clients' design needs, and in contributing to the success of a dynamic and fast-paced agency.

At Jetstar Asia Airways, I was responsible for creating visually engaging designs for a variety of marketing materials, such as brochures, banners, posters, and digital ads. Working in close collaboration with the marketing and communications team, I was tasked with developing creative concepts that aligned with the brand's vision and values, while also communicating the unique benefits of Jetstar's services to its customers.One of the most exciting aspects of my role was the opportunity to design for a variety of campaigns and initiatives, from seasonal promotions to loyalty programs and corporate partnerships. This meant that I had to be versatile and able to adapt my design style to suit different audiences and objectives.Overall, working as an in-house graphic designer at Jetstar Asia Airways was a challenging and rewarding experience that allowed me to develop my skills as a designer and contribute to the success of a leading airline brand. I take pride in having been part of a team that delivered creative solutions to complex design challenges and helped Jetstar stand out in a highly competitive industry.

Being a graphic designer at the Ministry of Sound, I had the privilege of working for one of the most iconic brands in the music industry. My role involved creating visually stunning designs for a range of marketing materials, including posters, flyers, social media graphics, email campaigns, and more. I worked closely with a team of marketers, event planners, and other creatives to develop compelling campaigns that engaged audiences and drove ticket sales.One of the most exciting aspects of working at the Ministry of Sound was the opportunity to design for high-profile events, such as festivals and club nights that attracted thousands of music fans from Singapore. This meant that I had to work under tight deadlines and deliver designs that not only looked great but also effectively conveyed the spirit and energy of the brand.To succeed in my role, I had to stay up-to-date with the latest design trends and techniques, while also adhering to the brand guidelines of the Ministry of Sound. This required me to be adaptable, creative, and detail-oriented, with a keen eye for typography, color, and composition.Overall, working as a graphic designer at the Ministry of Sound was an incredibly rewarding experience that allowed me to develop my skills as a designer and work on some truly exciting campaigns. I take pride in having been part of a team that helped to elevate the Ministry of Sound brand and create unforgettable music experiences for audiences in Singapore.