The past eight years I’ve worked as co-founder and owner at Pure Internet Marketing. Starting as self employed and eventually built to a successful company with a 15 FTE. In 2022 we’ve sold the company to Zigt.Daily tasks included management, finance, consultancy, data analysis and online marketing (SEA, Conversion optimization, Usability research, SEO). I’ve always enjoyed working on accounts where the data analysis interested me most.Besides the internet marketing branch I’ve also founded the Pure Lab, an internal usability lab that uses neuromarketing for websites. We used the combination of an eyetracker, facial expressions recognition, GSR and EEG. During my sabbatical after selling Pure, I’ve learnt how to fly an airplane (PPL and MLA flight licenses) and will continue to spend time at flying since it’s very enjoyable. Professionally I’ve been developing websites which combines online marketing, databases and programming.After March 2024 I’ll be available for work again. Also I’ll be a trainer at Frankwatching Academy for the Neuromarketing training I’ve developed.