Eddie Castillo Email & Phone Number

Los Angeles, CA, US

- Grew B2B market share across Americas, APAC, and EMEA through strong leadership of the GTM arm of the organization, a mixed team of 38, including Marketers, CRM, Sales Ops, and Sales Development Representatives.- Partnered with sales & product to create communications, tools, sales collateral, and SaaS product marketing campaigns to increase bookings.

New Orleans, LA, US

- Drove digital advertising strategy, product launches, user acquisition, and campaign execution for large clients in B2B Tech, Pharma, and Film.- Consistently grew performance marketing efforts for clients, increasing size of CRMs, 3x in one instance, and the size of budgets for demand generation spend.- Partnered with colleagues to share compelling data.

Portland, OR, US

-Executed short term digital marketing projects including refreshing the website resulting in 2.5x increase in CTA clicks, and enhancing overall product marketing tactics to be ROI measurement positive.- Created strategies to support B2B CRM growth, user acquisition, and the needs of the sales team.- Created product launch GTM, leveraging outside partners.

San Ramon, California, US

- Increased global B2B customer database growth and API adoption through inbound marketing strategy and tactics resulting in 2x growth year over year in a declining market segment for software.- Grew global user acquisition efforts, size of CRM, all channel efforts, market positioning, content production, and messaging.- Clarified customer personas through.

London, GB

- Leader on efforts for North American B2C acquisition & retention marketing campaigns testing strategies and scaling with ROI measurement of 2.5X.- Collaborated with regions to enhance UK, Europe, and APAC region brand marketing efforts.- Contributed to global marketing strategy when working with the Head of North American Marketing, CMO, and head of.

Portland, Oregon, US

- Road mapped the evolution of the B2C E-commerce department and online marketing efforts.- Reorganized the department and personnel to align with current and future needs, increasing web production speed 3x for new products.- Reestablished growth goals and KPIs of 2.5x ROAS or greater with existing web agency and identified core architecture issues that.

Portland, Oregon, US

- Strategized growth opportunities for online B2C sales and how best to market to prospective buying personas. - Set new digital marketing direction with best practices and growth in mind and ROI measurement of channels of 2.5x or greater as a KPI.- Strategized on a seasonal planning & merchandising calendar with 1-3 talking points per month.

Aromas, California, US

- Strategized and executed improvements to newly established B2C website to grow residential sales and overall marketing efforts, resulting in production queue of 300k from sales at any given time. - Leader of a mixed team of marketers and the residential sales team. - Addressed merchandising and challenges that held back sales and sample orders.- Improved.

Portland, Oregon, US

- Strategized and executed E-commerce and Online Marketing efforts resulting in phenomenal business growth for online DTC sales and CRM.- Tackled user experience challenges with the site and merchandising of products on the site, including working with photographers and agencies, then moving on to acquisition efforts and tying in Omni-channel efforts to.

Game Art & Design

Information Technology & Multimedia