Eddie Castillo Email & Phone Number

Los Angeles, Ca, Us

- Grew B2B market share across Americas, APAC, and EMEA through strong leadership of the GTM arm of the organization, a mixed team of 38, including Marketers, CRM, Sales Ops, and Sales Development Representatives.- Partnered with sales & product to create communications, tools, sales collateral, and SaaS product marketing campaigns to increase bookings, user acquisition, sales, product adoption, retention, and referrals.- Ideated and tested through campaigns, partnerships, sponsorships, conferences, events, and anything that yields growth.- Prototyped & scaled an account based marketing program designed to cut through the noise of traditional direct mail resulting ongoing ABM campaigns with 4x ROI.- Implemented CRM changes that resulted in 90-95% TAM defined in Hubspot CRM, enabling sales to focus on outreach and pitch, not leads.- Launched webinar series to strategically help with product adoption and retention marketing efforts, which resulted in driving adoption of sticky new features for new and existing customers, furthering their use of the product.- Enhanced adoption & retention marketing efforts by building a bi-weekly newsletter highlighting new features, demonstrating value, resulting in a sustained 38-45% open rate, and increased requests to our support team to help them implement features.

New Orleans, La , Us

- Drove digital advertising strategy, product launches, user acquisition, and campaign execution for large clients in B2B Tech, Pharma, and Film.- Consistently grew performance marketing efforts for clients, increasing size of CRMs, 3x in one instance, and the size of budgets for demand generation spend.- Partnered with colleagues to share compelling data stories with clients in reporting sessions.- Largest client 2M monthly spend going towards media.

Portland, Or, Us

-Executed short term digital marketing projects including refreshing the website resulting in 2.5x increase in CTA clicks, and enhancing overall product marketing tactics to be ROI measurement positive.- Created strategies to support B2B CRM growth, user acquisition, and the needs of the sales team.- Created product launch GTM, leveraging outside partners, creating a campaign calendar, and reworking the demand generation marketing infrastructure resulting in 2x MQL run-rate.

San Ramon, California, Us

- Increased global B2B customer database growth and API adoption through inbound marketing strategy and tactics resulting in 2x growth year over year in a declining market segment for software.- Grew global user acquisition efforts, size of CRM, all channel efforts, market positioning, content production, and messaging.- Clarified customer personas through customer interviews, deep internal analysis, and who churns out to refine overall customer targeting efforts throughout channels and messaging.- Cut off poor high churn legacy efforts with a resulting in increased customer retention and MRR, and 3x trial to customer conversion.- Conceptualized and launched an in-house ads bidding system to better manage Adwords and Bing campaigns achieving 3x ROI measurement.- Collaborated with other leaders on the leadership team resulting in better product launches, communications, product positioning, SaaS product marketing, guidelines for the marketing department, and better business planning.- Launched retention marketing campaigns that utilized email marketing, in-app, video, and other channels to drive adoption of more features and to demonstrate ongoing value of the product.

London, Gb

- Leader on efforts for North American B2C acquisition & retention marketing campaigns testing strategies and scaling with ROI measurement of 2.5X.- Collaborated with regions to enhance UK, Europe, and APAC region brand marketing efforts.- Contributed to global marketing strategy when working with the Head of North American Marketing, CMO, and head of E-commerce. - Coordinated with regional heads and teams to support global marketing calendar & product launches, increasing awareness and engagement.- Strategized and executed campaign efforts around commerce and brand by leveraging CRM segmentation, paid social, retargeting, organic social media, email marketing, direct mail, partnerships, and custom landing pages resulting in higher sales and increased brand loyalty.- Increased event attendance 3X utilizing stronger targeting methods and testing methodology.- Implemented retention marketing campaigns utilizing RFM customer segmentation strategies using CRM tools, driving a 25% increase in current customer sales.

Portland, Oregon, Us

- Road mapped the evolution of the B2C E-commerce department and online marketing efforts.- Reorganized the department and personnel to align with current and future needs, increasing web production speed 3x for new products.- Reestablished growth goals and KPIs of 2.5x ROAS or greater with existing web agency and identified core architecture issues that hurt sales and the overall user experience.

Portland, Oregon, Us

- Strategized growth opportunities for online B2C sales and how best to market to prospective buying personas. - Set new digital marketing direction with best practices and growth in mind and ROI measurement of channels of 2.5x or greater as a KPI.- Strategized on a seasonal planning & merchandising calendar with 1-3 talking points per month.

Aromas, California, Us

- Strategized and executed improvements to newly established B2C website to grow residential sales and overall marketing efforts, resulting in production queue of 300k from sales at any given time. - Leader of a mixed team of marketers and the residential sales team. - Addressed merchandising and challenges that held back sales and sample orders.- Improved user experience and removed issues with the site that caused confusion.- Created an internal 3d rendering process for customers to preview product in-home, hiring 3D render artist, resulting in stronger sales.- Tested and revised acquisition strategy leveraging SEO, PPC, Retargeting, Email Marketing, PR, and partnerships with 2.5x or better ROI measurement.

Portland, Oregon, Us

- Strategized and executed E-commerce and Online Marketing efforts resulting in phenomenal business growth for online DTC sales and CRM.- Tackled user experience challenges with the site and merchandising of products on the site, including working with photographers and agencies, then moving on to acquisition efforts and tying in Omni-channel efforts to help grow DTC retail business.- Grew Online DTC sales from a rounding error, having only a couple orders a week, to largest business segment growing to 10M, outpacing wholesale business with 600 store placements and retail stores.- Tackled operational challenges and projects contributing to the overall Omni-channel growth of the business.- Forecasted sales for all 5 retail stores at times and Online DTC. - Contributed to Chrome UK efforts and the launch of Chrome Japan, visiting Japan pre launch to ensure a smooth transition.- Coached and managed a small team of 3 that resulted in strong online marketing and service.- Leveraged agencies and external contractors resulting in leaner internal headcount.- Grew online channels in PPC, SEO, Email, Referrals, and Paid social resulting in strong double digit year over year growth, and channels optimized towards ROI measurement of 2.5x or greater.

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