Eddie Chiang Email & Phone Number

Singapore

Singapore

Singapore

Singapore

• Newspaper Subscription and Single Copy Sales:o Responsible for subscription and single copy campaigns of Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News, which are the top 3 Chinese newspapers in Singapore.o Identification of new market segments to grow subscriptions.o Conceptualization and storyboarding (wireframe) of subscription website and promotion landing page.o In-charge of buying Facebook advertisements, planning of mobile apps, analysing of digital media… Show more • Newspaper Subscription and Single Copy Sales:o Responsible for subscription and single copy campaigns of Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News, which are the top 3 Chinese newspapers in Singapore.o Identification of new market segments to grow subscriptions.o Conceptualization and storyboarding (wireframe) of subscription website and promotion landing page.o In-charge of buying Facebook advertisements, planning of mobile apps, analysing of digital media, translating English to Chinese language for marketing materials, and many other media related activities.o Responsible for the selection, procurement, and inventory management of premiums. Activities include pricing negotiations and management of local and regional brand owners, suppliers and distributors.o In-charge of marketing materials from brief to execution for direct mailer (DM), newspaper advertisement, electronic direct mailer (EDM), and production of TVCs/Radio/OOH advertisements.• Newspaper Subscription Retention Programme:o Manage SPH Rewards Program to retain existing subscribers.o Source and partner with merchants to secure deals for retention programme.o Manage SPH Rewards website, mobile app and Facebook.• Food Exhibition:o Responsible for the promotion and marketing of Food & Beverage Fair, Yummy Food Expo and World Food Fair under Exhibits Inc which is the subsidiary of Singapore Press Holdings. These food fairs are the largest food exhibitions in Singapore.o Conceptualization and storyboarding (wireframe) of food exhibition websites, buying of Facebook advertisement, planning of social media activities, and translation of English to Chinese language for marketing materials.o Plan on-site activities to attract visitors, and to entice visitors to spend more at the exhibitions.o In-charge of marketing materials from brief to execution for direct mailer (DM), newspaper advertisement, electronic direct mailer (EDM), and production of TVCs/Radio/OOH advertisements. Show less

Taiwan

• Client account servicing. • Managed the fan pages of Nike Running Taiwan, and Nike Action Taiwan, and the websites of Wangderful Kids Fund, Pauian Archiland Basketball and so on. • Conceptualization and storyboarding (wireframe) of website, managing of social media, buying media advertisement, planning of mobile apps, analysis of digital media and many other media related activities. • Established Nike Running Taiwan fan page and Nike Action Taiwan fan page. • Acquired record… Show more • Client account servicing. • Managed the fan pages of Nike Running Taiwan, and Nike Action Taiwan, and the websites of Wangderful Kids Fund, Pauian Archiland Basketball and so on. • Conceptualization and storyboarding (wireframe) of website, managing of social media, buying media advertisement, planning of mobile apps, analysis of digital media and many other media related activities. • Established Nike Running Taiwan fan page and Nike Action Taiwan fan page. • Acquired record growth of 35,000 fans for Nike Running Taiwan fan page. • Acquired record growth of 60,000 fans for Nike Action Taiwan fan page. • Trained new account executives and interviewed interns. • Designed and delivered training and learning programmes. • Evaluated and monitored campaign and social media performances. • Presented findings on campaign and social media KPIs. • Responsible for digital marketing, sports brand marketing, creativities, and media strategies. • Organized digital team for Nike Women Race. Show less