Hsiang Chih Chu Email & Phone Number

Taipei City, Taiwan, Taiwan

Taipei

• Built the cross-border e-commerce team. Launched marketplaces on Amazon (US, UK, DE, FR, ES, IT, NL, SE, AU), Newegg, LAZADA (TH, MY). Developed internal cash flow, process of forward/reverse logistics and tax.
• Reformed local e-commerce business. Reviewed to withdraw from platforms with poor… Show more
• Reformed local e-commerce business. Reviewed to withdraw from platforms with poor performances and new open stores on MOMO, Shopee and Taobao TW. Optimized products and operations management.
• Managed headphone product line in Taiwan from product import, pricing, distribution channel, and forecasting.
• Helped new product development with market survey, product positioning, distribution planning, pricing strategy, sales forecasting, and competitor analysis to ensure successful market introduction and products upload.

Taiwan

• Develop and execute integrated marketing plan for assigned games (over $10millions dollars), including TVCF, digital advertising, offline events and etc., from concept initiation, media planning, creative assessment.

Taiwan

• In charge of Entertainment Device (Headphone, Pioneer DJ, Cycle Sport), introduces and markets new products by developing integrated plans with sales, AD, and production.
• Organized the e-commerce team in Taiwan to operate platforms including PChome, Yahoo, and Books. Responsible for Sales and Marketing of online shops
• Implemented Pioneer Cyclesports from headquarters in Japan. Launched the 5th installation center in the world to develop cross-departmental process for sales… Show more
• Implemented Pioneer Cyclesports from headquarters in Japan. Launched the 5th installation center in the world to develop cross-departmental process for sales, installation, after sales and ERP system.
• Arranged and hosted 50+ consumer events and 20+ seminars to build up brand awareness and sales to young customers.
• Established and maintained relationships with DJs, dancers, artists, Cyclists, night clubs partners.

Taiwan

• 2011 Taiwan International Cultural and Creative Industry Expo
• In charge of Marketing & Plan for EXPO, Crossover Strategy, and Sponsor plan
• Effectively utilized media advertising buying power to increase exposure
• Planned & executed Corporate sponsor plan which successfully generated over $4M+https://www.youtube.com/watch?v=xLz8dR6I0x8

Taiwan

• Initiated marketing strategy and action plan (Clients included HP, Nike, Dior, Viewsonic...etc)
• Coordinated successful events including: --Planned and executed HP x Nike x Microsoft Campus Events --Dior makeup pop-up event: set pop-up store in Taipei’s office buildings during low season (brought about.

Master Of Business Administration (Mba)

Activities and Societies: ● The Consultant of Career Development Project, College of Commerce

Bachelor Of Commerce (Bcom), Leisure And Sport Management

Activities and Societies: ● The President of Student Association, Department of Leisure and Sport Management