Hsiang Chih Chu Email & Phone Number

Taipei City, Taiwan, Taiwan

Taipei

● Built the cross-border e-commerce team. Launched marketplaces on Amazon (US, UK, DE, FR, ES, IT, NL, SE, AU), Newegg, LAZADA (TH, MY). Developed internal cash flow, process of forward/reverse logistics and tax, overseas storage management, product management (pricing strategy, inventory management, sponsored ad planning, and feedback/review management) and customer service. Had a span of control of three. ● Reformed local e-commerce business. Reviewed to withdraw from platforms with poor… Show more ● Built the cross-border e-commerce team. Launched marketplaces on Amazon (US, UK, DE, FR, ES, IT, NL, SE, AU), Newegg, LAZADA (TH, MY). Developed internal cash flow, process of forward/reverse logistics and tax, overseas storage management, product management (pricing strategy, inventory management, sponsored ad planning, and feedback/review management) and customer service. Had a span of control of three. ● Reformed local e-commerce business. Reviewed to withdraw from platforms with poor performances and new open stores on MOMO, Shopee and Taobao TW. Optimized products and operations management. ● Managed headphone product line in Taiwan from product import, pricing, distribution channel, and forecasting.● Helped new product development with market survey, product positioning, distribution planning, pricing strategy, sales forecasting, and competitor analysis to ensure successful market introduction and products upload on e-commerce platforms. Show less

Taiwan

● Develop and execute integrated marketing plan for assigned games (over $10millions dollars), including TVCF, digital advertising, offline events and etc., from concept initiation, media planning, creative assessment, agency management, schedule management, budget control, to KPI evaluation and reporting (to drive NRU & DAU).

Taiwan

● In charge of Entertainment Device (Headphone, Pioneer DJ, Cycle Sport), introduces and markets new products by developing integrated plans with sales, AD, and production. ● Organized the e-commerce team in Taiwan to operate platforms including PChome, Yahoo, and Books. Responsible for Sales and Marketing of online shops ● Implemented Pioneer Cyclesports from headquarters in Japan. Launched the 5th installation center in the world to develop cross-departmental process for sales… Show more ● In charge of Entertainment Device (Headphone, Pioneer DJ, Cycle Sport), introduces and markets new products by developing integrated plans with sales, AD, and production. ● Organized the e-commerce team in Taiwan to operate platforms including PChome, Yahoo, and Books. Responsible for Sales and Marketing of online shops ● Implemented Pioneer Cyclesports from headquarters in Japan. Launched the 5th installation center in the world to develop cross-departmental process for sales, installation, after sales and ERP system. ● Arranged and hosted 50+ consumer events and 20+ seminars to build up brand awareness and sales to young customers.● Established and maintained relationships with DJs, dancers, artists, Cyclists, night clubs partners.● Initiated advertising communication plan including brochure, poster, on/offline DM…etc● Leveraged word of mouth marketing activities such as Facebook Fanpage (Fans increased tripple times) & Club (Members from 0 to 3000+) , Forum, Blogger Show less

Taiwan

2011 Taiwan International Cultural and Creative Industry Expo● In charge of Marketing & Plan for EXPO, Crossover Strategy, and Sponsor plan● Effectively utilized media advertising buying power to increase exposure ● Planned & executed Corporate sponsor plan which successfully generated over $4M+https://www.youtube.com/watch?v=xLz8dR6I0x8

Taiwan

● Initiated marketing strategy and action plan (Clients included HP, Nike, Dior, Viewsonic...etc)● Coordinated successful events including: --Planned and executed HP x Nike x Microsoft Campus Events --Dior makeup pop-up event: set pop-up store in Taipei’s office buildings during low season (brought about 30+thousands /day)http://m-integrate.com/

Master Of Business Administration (Mba)

Activities and Societies: ● The Consultant of Career Development Project, College of Commerce

Bachelor Of Commerce (Bcom), Leisure And Sport Management

Activities and Societies: ● The President of Student Association, Department of Leisure and Sport Management