Eddie Driver Email & Phone Number

Denver, Co, Us

Scottsdale, Az, Us

Axon is the global leader in connected public safety technology. As the Senior Director, Head of Global Product and Partner Marketing, I was responsible for creating the strategy and execution plan to achieve all product, partner, and content marketing goals across the global Axon business. This includes hardware products as well as SaaS products in all markets. By working across senior leadership groups in Sales, Product Management, Customer Success, and more, I worked in a marketing leadership group that set the strategy for attaining marketing-influenced pipeline and product adoption goals as well as the creation and establishment of both a partner marketing and content marketing function.

Scottsdale, Az, Us

As the Senior Director, Head of Global Marketing, I was responsible for creating the comprehensive global marketing strategy for the EMEA, APAC, and Americas regions for Axon's hardware products and SaaS solutions. Working closely with US-based centralized marketing team, as well as other global departments (regional sales, product, customer operations, finance, and more), I created the short and long-term marketing objectives, focused regional strategies, and performance management structure to achieve Axon’s global marketing goals.

Scottsdale, Az, Us

As the Product Marketing Lead, Productivity Solutions, I was responsible for the overall GTM strategy for Axon's nascent software products, Axon Records and Standards. This role required working across leaders in Product, Sales, Customer Success, and more to execute foundational positioning and messaging, outreach strategy, sales enablement activities, and more to achieve awareness and demand gen goals.

Many businesses want to increase the performance of their marketing programs but don’t know where to start. SEO, SEM, branding, product marketing, conversion flows…there are so many areas to focus on. The key is to build marketing strategies off of business needs. At Driver Marketing Strategies, we focus on what matters most – your marketing strategy. From there, we can help build a tactical execution plan for your business to follow to reach your goals.

Denver, Colorado, Us

Accelo provides business operations automation software for professional services businesses across the globe through a robust SaaS platform. As the Product Marketing Lead, I was responsible for all go-to-market activities worldwide, including product positioning and messaging, sales enablement, product launches, competitive analysis, and more. I also concurrently fulfilled the role of Head of Marketing and was also responsible for overseeing all aspects of the Marketing organization, including content production and review strategies, demand generation strategies and activities, website strategy and visual branding, field marketing, and reporting/KPIs.Key Accomplishments• Created the first documented “Ideal Customer Profile” to determine industry opportunity and positioning/messaging for the Accelo platform. • Created the first set of specialized Sales Enablement materials (sales deck, one-pagers, etc.) to bring ICP information to the sales team.• Oversaw lead generation strategies (with execution assistance from an external agency) and exceeding targets for MQLs with overhauls of website content and design, digital advertising campaigns, and landing page strategy.• Revamped the marketing automation system (Hubspot) to implement short and long term lead nurture cycles to improve email conversion rates across the entire sales and marketing lifecycle.• Sit on and contribute to multiple leadership teams within the business (Executive leadership team as well as Revenue leadership team).• Manage three members of the Marketing team.

Denver, Co, Us

PaySimple provides payment technology solutions to businesses of all sizes across the United States through a SaaS platform as well as comprehensive APIs. As Head of Product Marketing, I was responsible for determining the company and product positioning for the PaySimple platform and key channels – including B2C and B2B. I was also responsible for being the product evangelist within the market and developing and executing all positioning and messaging, go to market strategies, sales enablement, and competitive analysis. I also served as lead of collaboration between the Marketing team and the rest of the organization, including Sales, Customer Experience, Product Management, and Technology/Development.Key Accomplishments• Created the first set of documented “Ideal Customer Profiles” to determine industry opportunity and positioning/messaging for the PaySimple B2C business. • Created first messaging framework for the PaySimple Integrated Solutions channel (B2B partnerships) to develop marketing plans for acquisition and cross-sell/upsell opportunity in the enterprise channel.• Developed and distributed competitive analysis profiles and kill sheets for use by Sales, Customer Experience, and Marketing and trained teams on how to use in their activities.• Compiled and executed the Go-to-Market plans for multiple large and small product launches, including launching to partner businesses for cross-sell/upsell.• Created “Strategic Planning” teams to help gather critical feedback from across the business on challenges and opportunities and meet with Executive team to carry out recommendations created.• Managed one Associate Product Marketing Manager

Louisville, Co, Us

SurveyGizmo is a leader in the survey software industry as well as a niche player in the business intelligence industry. SurveyGizmo provides custom data applications and solutions to collect, analyze, and take action on data from across the customer and employee journey. As Product Marketing Manager, I was responsible for creating the positioning, messaging, and value proposition content for SG's enterprise B2B software products. I supported new business, account management and customer success, customer service, professional services, and partnerships in this role. I also had a hand in all aspects of our marketing mix (email marketing, web and asset design, lead generation, etc.)Key Accomplishments• Established a new set of positioning and value statements for our enterprise software products to help grow deal size of new business accounts.• Assisted in changes to marketing automation and CRM process, as well as optimizing lead generation activities and product offering content to grow leads 3X quarter over quarter.• Worked with account management team on establishing the very first current client outreach program in the business to upsell products, grow adoption, and reduce churn. • Worked with CEO and executive team to start the product launch process for our new B2B enterprise offering.• Worked with industry analysts G2Crowd to get SurveyGizmo on quadrant for Enterprise Feedback Management for the first time.

Greenwood Village, Co, Us

Hubble by insightsoftware.com is an integrated suite of corporate performance management apps for JD Edwards and Oracle E-Business Suite. It offers reporting, analytics and planning in a single real-time solution that fully understands your ERP. Hubble integrates your critical business systems so users at all levels have access to live data extraordinarily fast. With this type of visibility, everyone can easily understand, manage and predict the business.As the Technical Product Marketing Manager at Hubble by insightsoftware.com, I was responsible for:• Gathering feedback from clients and market sources to provide the product management and development teams with product direction recommendations.• Working with the Hubble sales teams on enablement for product positioning, demonstration stories and strategies, and market conditions.• Gathering competitive intelligence and providing enablement and information to the marketing, sales, and product teams on competitive analysis completed.• Contributing to thought leadership topics and content within the Financial Corporate Performance Management and Strategic Corporate Performance Management industries.• Relationship management with strategic customers and partners. This included providing enablement to partners on new product enhancements and features as well as fostering the relationship with strategic clients on an ongoing basis.

Cincinnati, Ohio, Us

Hobsons is the leader in Student Lifecycle Management (SLM) solutions for colleges and universities in the United States and beyond. As the Product Marketing Manager, I was responsible for developing expert product knowledge for all products in the Hobsons Higher Education division portfolio and developing the strategy, positioning, and messaging for each solution to specific market segments. The ongoing go-to-market strategy for Hobsons’ next generation higher education solutions was a large responsibility in this position.Key Accomplishments• Created the launch and promotion plan for several new, high revenue technology products for the Hobsons Admissions and Matching product lines.• Manage the market strategy for a portfolio of products with a revenue stream of over $50 million per year.• Collaborated with Hobsons Product Management group to identify product enhancements and developments that need to be communicated to the market with feedback from clients, market analysis, and competitive research.• Conducted buyer persona research and created positioning strategies for those buyer profiles for multiple solutions.• Traveled to industry conferences and client sites to gather market feedback and research trends• Conduct win/loss analysis conversations with clients and lost sales opportunities to gather feedback on solutions, sales, and service to distribute to leadership team with recommendations on positioning.• Developed and assisted in development of creative marketing campaigns for promotion and launch of Hobsons HE solutions• Created sales and marketing assets for use in campaigns and client outreach

Cincinnati, Ohio, Us

As the Hobsons Marketing Manager, Software Solutions, I was responsible for positioning, promotion, and campaign strategies for the Hobsons technology suite of products. Duties for this role include direct mail and e-mail campaigns, event and conference marketing, go-to-market product strategy, online webinar series management, lead generation campaigns, product video series production, social media contribution, and more.Key Accomplishments• Manage promotional strategy for a suite of products with a revenue stream of over $45 million per year.• Manage a marketing budget of $165,000+ per year.• Collaboration with multiple departments on planning and execution of the go-to-market plan for Hobsons’ next generation technology platform, the first product of its kind in the higher education market.• Manage Hobsons365 online webinar series, a bi-monthly webcast series that features higher education industry trends and hot topics, Hobsons partners and clients, and Hobsons products.• Manage conference marketing strategy for five large conferences per year. Marketing plans include pre and post conference messaging, booth set-up and appearance, product positioning strategy, and lead forecasting.• Hired and managed one Marketing Coordinator

Cincinnati, Ohio, Us

As a Hobsons Implementation Specialist, I was responsible for building out our web based enrollment technology products for our clients, culminating with a visit to their campus to help implement the integration of the system into their admissions, retention, and IS departments. This involves training members of their teams on how to efficiently use the product and provide best practices.Key Accomplishments• Successfully managed and completed >30 CRM product implementations with a project length of two to four months and >10 CRM add-on product implementations with a project length of four to six weeks.• Received greater than 99% satisfaction rating from clients for CRM implementations. This is the highest rating of the more than 20 members of my team.• Help clients use their systems to effectively market their institution and programs to potential students as well as currently enrolled students.• Train clients on how to use Hobsons CRM products and best practices in both how to implement the system at their organization and train their teams on system usage. Training is conducted face to face during one week visit to client’s site at the end of the implementation and weekly through teleconferences during the implementation.• Work with seven to fifteen clients at one time, utilizing sound project management and time management skills to achieve all goals for clients.

Carmel, Indiana, Us

Orbis Education organizes and manages collaborations between universities and hospitals to provide innovative, accelerated second degree bachelor in nursing programs. As the Associate Brand Manager, I was responsible for managing the brands for each collaboration, as well as the Orbis corporate brand. This included work in advertising (both corporate and specific collaboration), copywriting, website construction, and implementation of all marketing strategies.Key Accomplishments• Assisted in organizing the launch of the Marian College for St.Vincent Health nursing program through creating relationships with representatives from various media outlets.• Helped conceive the Marian College for St.Vincent Health brand image and implement the strategy for raising awareness of the program.• Handled new client branding plans as well as the planning and execution of new business branding and marketing strategies.• Handle all aspects of corporate and product marketing for the company, overseeing advertising in newspapers, radio, pay-per-click, search engine optimization, viral, events and interpersonal. • Helped in various other roles throughout the organization, including working in our contact center, working on corporate and site operations, and collateral design.