Mohd Effandy Saadon Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Product Development1. Oversee process of creating and enhancing products that fill a niche in the market or allow business to remain competitive2. Consulting market research materials and sales data to ensure that products are viable and competitive3. Submitting proposals and designs for evaluation by the project team and management before moving to the next stage4. Product conceptualisation & apply creativity and innovation to figure out whether the product could be success in the market5. Responsible to the Go-to-Market strategy, sales & marketing strategy, branding, and monitoringOutlet Expansion & Special Project1. Responsible to do research on potential area for expansion with selected criteria2. Runs survey in the potential area - sales data, market price on rental and visibility level3. Monitoring Project Manager to ensure BQ are fulfilled by contractors and deliver the new outlet on timeCreative Content & Media 1. Responsible to give direction and oversee creative works output2. Analyzing marketing data to assist with the development of content plans3. Establishing the organization as a market leader through well-planned content plans4. Overseeing all marketing and communication content across multiple platforms to grow brand awarenessDigital Marketing1. Responsible to oversee loyalty program for the brand works by Digital Marketing Manager2. To guide and plan for every contest runs by Digital Marketing team3. Ensuring all digital marketing plans are well executed by the team - SEO, organic reach, CRM, website layout and content4. Planning on using KOL/Influencers in promotion campaign for the brandMarketing Strategy1. Responsible to oversee the whole marketing strategy for the brand2. To plan, execute and monitor on short term and long-term marketing plan3. Responsible to draft brand collaboration proposals and strategy4. Responsible for food delivery promotions by working with food delivery partners

People Management1. Create and manage content marketing strategies, and social media presences2. Working closely together with graphic designers, web designers, and videographers to create unique and engaging content.3. Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects.4. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateDigital Advertising1. Responsible to plan, execute and monitor social media advertising. Facebook ads, Instagram ads, Google ads for both clients and internal.2. Measuring and reporting on the performance of all digital marketing campaigns.3. Brainstorm new and creative growth strategies.4. Innovate and present new marketing platforms and strategies.5. Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.E-commerce1. To drive client's E-commerce platform, plan and forecast monthly sales and develop strategies to maximize revenue.2. Responsible to gain Merchant Quality Leads (MQL) 3. In charge of company's web content, campaign page and creative direction

byRCW Sdn Bhd 1. Responsible in planning of new product launching campaign. Working as a marketing strategist in both social media/digital and conventional marketing platform. 2. To advice and consult the best method, strategy and tactical for all range of ByRcw products.3. Planning and creating content for Instagram (@rozitachewan1)4. To plan and execute branding development process for company, and Rozita Che Wan personal branding.5. To run effectively Facebook ads and Google ads with given budget and KPI.Mainroad @ Jalan Ampang (Modern Food court)1. Responsible as their Digital Marketing Consultant2. Planning and execute campaign to get vendor to rent a spot3. Planning on launching and brand awareness for Mainroad Jalan Ampang using Facebook and Instagram ads4. Creates viral campaign to reach more people in fastest way possible5. Planning and execute on ground marketing to gain loyal customer6. Consult and work with creative agency to get the best social media content and asset7. To strategise and run campaign for their own food delivery platform.MalaysiaPass1. Responsible to plan, manage and execute their digital advertising and Marketing2. As a head of trainer in MalaysiaPass Academy, to train tourism players in social media and digital advertising (Facebook, Instagram, Google)3. To prepare and deliver presentation slide for grant purpose4. As a speaker in seminars organised by the company, ministries, and agenciesGobazar Ampang1. Initiate an e-commerce website as a replacement for Ramadhan bazar. (during MCO period)2. Responsible to manage and run the whole operation3. Responsible to pull huge traffic to the website by running multiple campaign at once4. Sold the platform to Mainroad Jalan Ampang as they are interested to have the same features for their food court.

Ipoh, Perak

Leaving my role as a CEO in Sifufbads to look for a crazier challenge, I move to Vida Beauty Sdn Bhd and start making the below :1. 6 months contract.2. Responsible for Sales & Marketing performance for all Vida Beauty product range.3. Organized, plan and monitor the performance of Vida Beauty Marketing campaign.4. Restructure and utilize the current staff into new position and responsibilities.5. Responsible to monitor the development and daily operation of their new e-commerce platform.6. Plan, manage and implement the digital and conventional communication strategy.7. Monitor, trained and implement a new SOP and KPI for the digital sales team and Regional Sales Managers.8. As a mastermind for a product launch, monthly campaign.9. Work with event team to make sure all brand and marketing strategy is properly executed.10. Work closely with Dato Sri Vida to ensure communication strategy is well executed.11. Analyse proposals from a corporate organization, media, and advertising agency for collaboration opportunity.12. Ensure the ROI of digital investment is always above expectation.13. Monitor and drive all creative work from creative department.14. Responsible to plat ATL, BTL and TTL campaign.

Kuala Lumpur, Malaysia

After being a ROCK STAR in Marketing dept, I was promoted to a CEO of Sifufbads Sdn Bhd. As a CEO, this is how I had fun!1. Evaluate and improve company's operation structure, staffing structure, and department SOP to create a better system for achieving company's mission.2. Responsible to supervise and set the KPI of the management team.3. Developed company's brand and - Mobile apps, registration system, reporting system, advertising, and marketing area.4. As a spokesperson/representative for most of the official event, press conference, tender process, new product launching and etc.5. Responsible to increase company's turnover by searching for a new business platform, joint venture, marketing development, product development, brand development.6. As a booster for the team member. Created a better pay system, a FUN working place and provided specific training to the specific staff to unleash their full potential.7. Supervise company's cash flow with an advice from Finance team member.8. Other typical CEO's job9. Responsible to plat ATL, BTL and TTL campaign.

Kuala Lumpur, Malaysia

1. Responsible for company's Marketing campaign (traditional & digital campaign)2. Supervise creative work, copywriting, ads placement and marketing budget.3. Plan, execute and monitor new product and seminar launching.4. Working closely with event team for road tour and seminar awareness.5. Analyze any media and joint venture proposals to protect brand's value and reputation.6. As a representative in the official tender process.7. To draft a working paper and proposals to the potential client. 8. A company's social media "police". To ensure every posting, copywriting, graphics and video posted is according to management rules and regulation.9. As a planner to company's social media activities. ie: Live video, tips, info, trivia, survey, leads campaign and etc.10. Prepare a monthly Marketing report which includes challenges, opportunity, budget spend, the budget required, digital ads performance, social media performance, and suggestion.11. Work together with creative department to drive them in producing video and graphics work.12. "Wrestled" in Facebook ads, Google Adwords (and with the creative department).13. Planning, brainstorming for creative and communication strategy.

E-shout, is an Online Media Marketing company focus on Online Advertising and Social Media Marketing. Responsibilities in E-Shout :1) As a fund manager. - Proposed / manage client's budget for Online Advertising in Facebook, Google Search / Display, and the whole Internet environment.2) As a Media Planner - Analyse. Plan, Implement and Manage client's online campaign.3) As a Social Media Executives - Monitor & managing client's and company's social media network (FB, Twitter, Instagram)*Involved with the designer to design client's Online & Social Media campaign.

Damansara Perdana

Being able to do multitasking work from previous experienced, the ability was continued to Simfoni Maya Sdn Bhd. Other than typical Marketing works, I was involved in technical environment (technologies enhancement and maintenance) for Outdoor Digital Media and Transit Digital Media for our concession partners. Communication experienced were used for our partners such as TM, Bank Rakyat, Bank Islam, KTMB and K-Perak (subsidiaries for Gov. of Perak). Client servicing all the partners to secure the next year agreement signed and continued.Managing :1. Marketing activities ( Social network, proposal, slideshow, airtime arrangement )2. Content ( Airtime management, Broadcast Agreement preparation, Content Delivery Order, Copy Rotation Management & Documentation )3. Client Servicing ( PR, client's contact person, attending meetings, consult client on Indoor Digital Signange system capabilities and enhancement )4. Technical ( Entertain client's report / complaint on Indoor Digital Media malfunction, arranging technical people for rectification, prepare monthly report to submit to clients )

Bandar Puteri, Puchong

1. Representing clients such as Papermate, Staedtler, Walls Ice Cream, Tetra Pak and many more.2. As a main speaker for on ground event in primary & secondary school running a campaign of coloring contest, recycle program, road safety campaign and few others.3. As a floor manager to company’s yearly event (State & National Spelling Championship).4. Prepare a project report to be present to client as a measurement of campaign success.

1. Demanded to be a multitask person. Working with a company that publish directory most of the time, we are fully responsible from scratching head for content, to chasing advertisers to come in.2. Responsible for total concept of graphic design, material, printing process and costing, logistic and many more.3. To convinced related ministry to supply us minister’s foreword to be use in the directory. 4. Planning on directory’s launching and supply.5. To work with sales team by preparing sales kit and strategy to achieve the sales KPI.

Helping customer in food and beverages ordering, pleasing people and try to make theirday. Handling cash and store cleanliness.

Data entry for purchasing and selling stock market,ESOS and renewing expiring customer'sinsurance policy.

Diploma, Business Management

Politeknik Sultan Salahuddin Abdul Aziz Shah, Malaysia; Politeknik Tuanku Sultanah Bahiyah, Malaysia

Certificate Of Business Study/Management, Business Administration And Management, General