Responsible for ensuring brands achieve their target business outcomes by leading the integration of marketing channels, experiences, and commerce. Serves as acritical role in the delivery of performance for clients.

Act as performance marketing lead for SapientNitro South East clients managing a team of 14 strategist and analysts serving 10 clientsLead the development of outstanding integrated communication and experience strategies for clients across all dimensions of consumer engagementPerform detailed evaluation of client business environments and the market they sell in, including capabilities/assets, brand aspirations, opportunity analysis, customer needs, platform assessments, and competitive realities to identify unique market opportunities and threats within the digital spaceDevelop effective and integrated marketing strategies and tactical by always maintaining a multi-channel customer centric approach and by linking all projects to business results and measure them accordinglyAct as a problem solver to performance marketing challenges across paid (online display, search, TV, radio, etc.) and owned media (email, direct mail, website, call center, etc.)Provide thought leadership and strategic thinking on how to establish customer facing touch-points through cross-channel activities, such as eCommerce, Social, Mobile, CRM and Digital Marketing, for customer acquisition, retention and cross/up-sellCreate meaningful and concise plans using strategic process to deliver results for clients through messaging, communications and experiences Design measurement strategies, approaches and requirements on how to best measure ROI and identify insights that lead to optimizationsAdvise clients and account teams on key tactics, best practices, measurement requirements, analytical approaches and evolving trendsFacilitate meetings, working sessions and workshops with senior client executives

Built and led a team of marketing analyst focused on designing and implementing analytics strategies to help clients measure the ROI of their marketing and digital investments and identify insights that led to making business decisionsServed as a trusted adviser to help define and analyze business and marketing success metrics and key performance indicators for clients to guide their online and digital businessesEstablished standard frameworks and methodologies for measurement planning, tagging, creation of dashboards and test and learnPerformed deep-dive analysis and advanced audience segmentation to provide actionable insights to improve on the value, efficacy, and effectiveness of the client’s digital properties, campaigns, initiatives and investmentsPrepared qualitative assessments from quantitative analysis by pulling, organizing and analyzing data using various web, campaign and social analytics tools, such as Adobe Site Catalyst, Google Analytics and BridgeTrackContributed data strategy insight and thought-leadership during new business pitchesParticipated in internal or client-related database development as required to integrate acquisition, retention and site data into a BI environment for future analysis and reporting

Built a lead a team of marketing technology consultants focused on designing marketing technology solutions to solve marketing or technical challengesGained in-depth knowledge of client’s business objectives, online business model, website goals and architecture and overall digital marketing strategyPushed the envelope of ground-breaking strategies for leveraging marketing technology solutionsIdentified client needs and opportunities for professional servicesAssisted customers to expand their usage of marketing technology tools; provide training and encouragement to try new things, explore new reports, etc.Provide best practices and document issues relating to specific platforms or configurations

Lead a team of 4 database developers responsible for all data services including data management, administration, integration and reportingDesigned and developed database schemas and database objects based on design specifications, software requirements, in close collaboration with development team members Created ETL logic to migrate data from internal and external systemsCreated automated processes to enable marketing automation of email blasts, direct mail drops and targeted display advertisingTransformed and exported data from multiple databases to build custom reports in Excel and HTML