Eddie Lawrence Email & Phone Number

Bentonville, Ar, Us

Bentonville, Arkansas, United States

Enable our People Transformation efforts across Sam's Club. Responsible for transitioning our ways of working to improve the associate experience with a goal of enabling them to serve our members better. Leading People tech enablement initiatives to deliver a best in class user experience for the US and Puerto Rico populations. Focusing on process simplification and automation to enable the business.

Bentonville, Arkansas, United States

Bentonville, Arkansas

Bentonville, Arkansas

Bentonville, Arkansas

Bentonville, Arkansas

Direct online marketing efforts and campaigns to achieve business objectives and sales targets for clients.Develop and manage cost effective Pay-Per-Click campaigns providing professional business to business services across multiple online marketing channels.Utilize search engine optimization to identify and test new high impact keywords that drive targeted leads through organic rankings and lower acquisition costs.Develop customized programs that enable clients to increase traffic, targeted leads, customer conversions and return on investment.Focus on paid search marketing, local search, social media, website effectiveness, website design and hosting, quantitative research and web analytics.

Springfield, Missouri Area

Responsible for leading, planning, implementing and executing online client acquisition to generate business growth in both online and offline channels with a focus on SEO/SEM, affiliate marketing, and large media buys.Defined, developed and executed overall long-term strategy for online marketing.Oversaw complete Operational, Human Resource, Cross Functional Team collaboration and Marketing responsibility of firms with emphasis on Mass Tort cases.Developed a structured business plan for process of volume client recruitment with maximum efficiency and minimal overhead.

Springfield, Missouri Area

Designed and developed specialty finance company from initial start-up to 71 locations and significant online business.Executed four operating models including Business to Business.Coordinated implementation of operational model, systems infrastructure, personnel policies, financial reporting and legal business formation.Developed and implemented marketing and business plans.Maximized revenue, traffic and profitability of online marketing efforts, including SEO/SEM and Affiliate Marketing.Lead all customer acquisition efforts to beat weekly, monthly, quarterly and annual revenue, traffic and ROI targets.Obtained profitable bricks and mortar locations within the first year of operation.Earned profitable Internet business with year over year profit growth the past three years of 73%, 47% and 60%.Administered systems development for the website including consumer interface and back-end user functions.

Provide Human Resource expertise and direction for the SAM'S CLUB management team. Personnel/Training Coordinator advisement and development, recruitment strategy planning, associate and/or management conflict mediation, oversight of People Policy and Employment Law compliance, leadership development and work environment improvement. -Responsibility for 113 SAM'S CLUB units and 20,160 Associates. -Institute for Applied Management and Law certificate in Human Resource Employment Practice and Law. -Member of the Society for Human Resource Management. -Labor Relations Training. -Currently completing SPHR certification through HRCI. -Regional Recruiting Team for two regions with SAM'S CLUB. -Walton Institute of Retailing.

Coordinated and administrated projects and strategies related to existing or new growth business. Research, study, and create timelines, club structured policies, and programs to increase International Group effectiveness and results. Led cross-functional teams to drive solutions. Created "Canada Work Plan" timeline for new country entry.

General Manager with responsibilities to manage day-to-day activities of Merchandising, Operations, and Membership/Marketing. Train, develop, and promote experienced and skilled Employees, reflecting a diverse work environment. Implement effective sales plan, maintain budgetary controls, inventory control, merchandising, and member service procedures. Strong experience in direct competitive environments.